Mobiguides
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Presentation by Amanda Forsythe of Mobiguides at the 2010 E-Tourism Africa Summit
Transcript of Mobiguides
Did you know 4.0 clip
Language barrier clip
• Cost of infrastructure• Maintenance costly & time consuming• Updates• Site restrictive
POINTS OF DISCUSSION:
• Advantages of mobile technology- Profile of the modern tourist
• Disadvantages of mobile technology
Today’s tourist:
- Researches & Books on-line- Travels with a mobile phone & / GPS- Wants instant, on-demand information- Wants it in their MOTHER-TONGUE!- Wants to share & [email protected]
The mobile phone is a consumer device that can deliver service and relationship management in ways that have never been possible before.
Source: Gartner
Mobile phones are not just an extension of the Web. The combination of unique characteristics - including portability, voice, location-awareness – can be leveraged to create completely new sales and service capabilities.
Source: Gartner
“Based on the current rate of change and adoption, the
mobile web will be bigger than desktop internet by 2015.”
Morgan Stanley
TWO MAIN DRIVERS FOR GROWTH:
• Mobile phone penetration - Access to networks- Access to better, cheaper phones
• Access to better services e.g. 3G, HSDPA
DISADVANTAGES OF MOBILE:
• 3G coverage and quality• National vs International• Dedicated line vs SMS / MMS• SMS vs MMS• SMS / MMS vs Application
• 3G penetration worldwide – 21%• Japan 3G – 96%• Western Europe 3G – 54%• USA 3G – 46%• Middle East, Africa, South America – 3G penetration still in single digits!
• Mobile e-commerce now accounts for 4% of global retail sales (now 20% in Japan);• Users accessing social networks from mobile will soon outpace desktop internet;• And...
• The average iPhone user spends only 45% of their on-device time making calls…• Video accounts for 69% of
mobile data [email protected]
Moyo clip
Sandton Tourism clip
SAB World of Beer – Spanish clip
Constitution Hill – German clip
www.mymobiguide.com
www.mymobiguide.mobi
LESSONS LEARNT:• Tourists want to see and experience
a destination before travelling;• Tourists want access to information
on demand;• And they want it for FREE!
With the advent of Google, You Tube, Facebook, Trip
Advisor and other social media sites, internet users have come to expect a wealth of information and entertainment for FREE!
- Most consumers are still not alarmed at paying a small fee for mobile content, but are averse to using credit cards.
- Debited off mobile phone [email protected]
Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.
He is the author of “Putting the Public back into Public Relations”
Visibility / recognition
Cutting edge technology
Across language barriers
On-demand access
Portability
Empower users
Aggregate platforms
Interactive
Reward / Souvenir
Value-add
Viral marketing
Social networking
YOUR BRAND
Mobile
Audio content
GPS
Traditional media
Internet
Portable media players
LBS
Rich media
The social marketing compass in tourism
Contact us:Amanda ForsytheMobile: +27 (0)83 227 1797E-mail: [email protected]: www.mymobiguide.com Twitter: @mobiguideFacebook: www.facebook.com/mobiguide
