View2surf™ by MobenMonetizing Mobile

Why we are here ?

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Revenues

Cutting Edge Innovation

View2surf™ generates completely new ad-space which totally belongs to the operator

Mobile operator becomes the publisher of advertisements placed on dynamically

generated support web pages

Mobile operator gets new revenue stream from sales of view2surf ad-space

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Browsing

view2surf™ In-Browsing Advertisement

ISPs become the publisher of advertisements placed on data traffic and visible on dynamically generated

support web pages

view2surf™ technology

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view2surf™ Over-Any-App Advertisement

ISPs become the publisher of advertisements placed on data traffic and visible on dynamically generated

on-top any application ad splashes

view2surf™ technology

example : FB example : YT

Ads in context to browsed content

Link : http://cnn.com/promo-tablet-sale.html

advertisement tag : tablet

click click

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NOW

Ad Reception Difference

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For ALL(online ads on web sites)

For ME(like SMS/MMS)

Unique Technology view2surf

Mobile Full Screen Advertisement

Features:

• New income stream generator

• Ad-space belongs to the operator

• Ad-space generated ‘on the way’ to any destination

• Full screen ads views in standard browser

• Virtually unlimited ads space (ads space generated

dynamically)

• Precise ads viewers selection (demographic and

location)

• No handset application needed

• Ads in context to actual browsed content

• ‘Specially for me’ - user reception

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Accepted by subscribers

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* Results of tests - adoption of view2surf™ technology - conducted by German MNO

Click Through Rate

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* Results of tests - adoption of view2surf™ technology - conducted by German MNO

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Production results scale to 1000 subs

220.000 ad pages / 1.000 subs / 1 monthavg. data usage 600MB per 1 subscriber

Mobile Ads SourcesIntegrated Ad Server • full features ads server

• Web UI management tool

• Self Service campaign placement support

Ready to interface• Interface with InMobi, Google AdSense and other

• Unlimited ads suppliers

• Immediate monetization

Local strategic partner• Ready to interface

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View2surf business opportunities:• Dedicated communication/advertising channel:

▫ Data package enriched with ad-space

▫ opt-in channel for brands offers

• Data SIM cards as :▫ loyalty program cards for retailers, banks, insurance companies

etc.

▫ direct marketing channel for brands, retailers, service providers

• Ad-supported services ▫ Ad-funded tariffs

▫ Free data packages

▫ Monetizing of throttled data transfer

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Technology Implementation

• Dedicated APN▫ Similar to BlackBerry, ad sponsored data available on

additional APN

▫ Opt-in model

• Main APN▫ Soft exposure (1-2 ads daily) of all subscribers to

advertisement content

• Main APN with supportive tunneling application▫ Tunneling subscriber’s traffic through operator’s network

▫ Zero-Rating specific IP/url

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thank you for your attention

contact@mobeninternational.com

www.view2surf.comwww.mobeninternational.com

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