MobCon DH 2015 - Andrea Kates - the dirty little secret about commercialization
MobCon DH 2015 - Brandon Rowberry - raising-capital
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Transcript of MobCon DH 2015 - Brandon Rowberry - raising-capital
1
Why entrepreneurs fail to raise capital and how not to be one of them
@brandonrowberry
Preparation
FAIL
“...nice MVP”(Minimum Viable Product)
Preparation
1.Business Plan a. Summary, Video, Team, Assumptions
2. Proof and Partnershipsa. Contracts, Results, Marketing, Movement
3. Family & Team Commitment
4. Due Diligence Readya. Corp docs, Financials, Cap, Agreements, JVs
Don’t stand out FAIL
Stand Out
Entrepreneurs > Investors….but lots of
capital for the right businesses.
Your unique pitch, story, solution, domain
You stand out by moving forwarda. Investors can’t stand a business that doesn’t
move forward
Leadership Dedication FAIL
Leadership Dedication
Time, Money, IP:
a. How much are you willing to invest:
“We bet on You & the team...the
business is second or third”
Edge with Investors FAIL
Edge with Investors
Understand the investing cycle
Target the right type of investor
Have realistic assumptions on time/capital
Appreciate what the Investor brings
Preparation
Stand Out
Leadership
Edge
1
4
Lets Practice
@brandonrowberry
Practice
Pitch
Building
Who am I and
what’s the
company?
Brandon Rowberry, Managing Partner of Maverick Capital
Partners: Education & Training company for those raising growth
capital.
The Problem #1 Most Entrepreneurs are unsuccessful at raising the capital
needed to grow their business. They are very unprepared for the
long, confusing and time consuming process.
#2 Investors waste a lot of time/money working with unprepared
business owners
The solution Prepare entrepreneurs/business owners to raise capital and
successfully connect with investors.
The industry/market SmallMed Business Capital Raising: $50B (in U.S.)
The ask The company needs $1Million to launch our platform
Example of how to develop an elevator pitch
Step #1: Get the elements in there
Step #2: Take the elements and put into a few sentences
Hi Susan: It’s Brandon Rowberry, Managing Partner of Maverick. We have a unique
company preparing entrepreneurs to raise growth capital and enables investors to not
waste so much time on deal-flow due diligence. We need $1Million dollars to scale our
proven model across the U.S….you don’t happen to have $1Million do you? ;)
Step #3 Polish the final Pitch
“Hi, Susan: It’s Brandon Rowberry, Managing Partner of Maverick. We have a rapidly
growing company that prepares entrepreneurs for the capital raising battle, saves
investors hundreds of hours in wasted due diligence time, and creates a deal-flow
machine. The demand for our services is growing so quickly that we don’t have capacity
to meet it. We need $1Million dollars in growth capital to scale to meet the demand just
in the U.S. Do you have $1Million dollars burning a hole in your pocket??”