Mobcast Summary 3 2012

Any Book. Anywhere

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BUSINESS SUMMARY

Mobcast was founded in 2008 on the belief that consumers would purchase and read eBooks on

mobile devices. Since the end of 2009 Mobcast has concentrated its commercial focus on supplying

eBookstore platforms to some of the world’s largest brand names including mobile operators

Orange, SingTel and T-Mobile. Over the last 2 years, the company has built good traction by

increasing revenue by more than tenfold. This has provided a foundation to exploit major new

partnerships with customers who want to take advantage of both the growing demands of the digital

book market and the rapid adoption of smart phones and tablet devices.

According to industry analysis the global digital book market is set for extreme growth between now

and 2017 and Mobcast is ideally placed to capitalise on this opportunity. In a recent study by

Gigaom, a leading US research firm, it is projected the in the US market alone 114m people will be

using digital devices as their main source for reading by 2016, up from 12m in 2010. Throughout the

rest of the world projections are similar but with a longer maturity window.

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The Mobcast Platform addresses six areas, or vectors, that position Mobcast as a complete solution

in the eBook marketplace. These disruption areas are, essentially, areas in which large scale market

shifts are taking place. Disruption in a market along certain vectors, like discovery, distribution, and

customer experience usually determines a market winner over the long term.

The first four areas are Distribution/Storefront, Hardware platform, Multi-platform access and

Publisher relationships. In today’s marketplace these are the main components of the eBookstore

platform. As the market has matured there is very little difference between the main players in the

market. The Mobcast Any Book, Anywhere platform has equivalence to those platforms.

The remaining two areas Customer Base and Book Discovery are the areas that Mobcast is set to

disrupt the market. Mobcast has an easily replicated platform that can be utilized by the world’s

leading brands allowing them to participate in a global market that is predicted to be between $25bn

and $50bn by the end of the decade. Mobile operators, device manufacturers, traditional book

retailers and brands that service digital consumers like Facebook, Ebay, AOL and Yahoo have an

opportunity to participate in the digital book market. 2

To support this opportunity the world’s six largest publishers have created a fixed price model for the

sale and distribution of eBooks. This creates a level playing field for any new entrant into the eBook

market. The Mobcast ‘white label’ digital bookstore platform will enable the world’s largest brands to

leverage their digital customer base and achieve revenue from the sales of eBooks, without

compromising their brand status.

In the last year much has been written about digital content discovery and why traditional search does

not deliver the needs of the consumer. Where search engines deliver results based on specific

keywords, discovery delivers awareness, search is a one-time result, discovery is on-going, search

produces an expected result, discovery the unexpected. To support this focus the recent purchase of

Chomp by Apple Computer to revamp its content discovery process In iTunes and the Appstore is

relevant. Mobcast has created a patent applied for book discovery engine that will revolutionize the

way the reader finds his next great read. In conjunction with a unique user interface the Mobcast book

discovery engine will allow Mobcast’s distribution partners enhanced sales conversion rates and

provide consumers access to books that would not normally be found through traditional search

criteria that the market leaders continue to utilize.

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Any Book. Anywhere

THE DECADE OF THE DIGITAL BOOK

• In the first five months of last year sales e-books in America overtook those from hardback books. A year earlier hardbacks were three times as much as e-books.

Assoc. of American Publishers

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• Amazon's ebook sales eclipse paperbacks for the first time theguardian.co.uk – Jan 2011

• “The book business is changing more radically and quicker than movies, music or newspapers” Marc Parrish – Barnes & Noble – 2011

• “About 45% of ebooks will be purchased on tablets and smartphones by 2016” Juniper Research *

* Juniper Research are the premier providers of Mobile Research, Analysis and Forecasting Services

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THE DECADE OF THE DIGITAL BOOK – DEVICE PENETRATION

• “tablet sales will increase more than fivefold over the next five years” allthingsd.com - Feb 2012

• “Smartphones reached 115 million units in the third quarter of 2011, up 42 percent from the third quarter of 2010” Gartner *

• “Google's Android operating system now accounts for 52% of smartphone sales, more than twice as much as a year ago.” Rory Cellan-Jones, BBC Technology correspondent – Nov 2011

* Gartner Inc is the world's leading information technology research and advisory company.

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THE DECADE OF THE DIGITAL BOOK

W: www.mobcast.co.uk - T: +44 (0)20 7749 5155 - E: [email protected]

THE MOBCAST PRODUCT

Any Book. Anywhere

Any Book. Anywhere

Our platform integrates with our

partners infrastructure, brand, billing

systems and other services.

COMPETITIVE ADVANTAGE

WH Smith, Telefonica and Singtel all chose Mobcast as their e-book service provider after evaluating competitive options available.

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W: www.mobcast.co.uk - T: +44 (0)20 7749 5155 - E: [email protected]

Any Book. Anywhere

The Orange Book Club The Worlds first operator branded book

store

“We want our customers to be able to buy a book from us and read it on all of their devices” Neil Holroyd. Orange UK

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Orange case study THE ORANGE

BOOK CLUB

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Any Book. Anywhere

Skoob eBooks Partnering with Singapore Telecom

to launch Asia’s first eBook

platform

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Singapore Telecom already markets

downloadable live European championship

football at a cost of around $20m

Any Book. Anywhere

SKOOB EBOOKS

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Any Book. Anywhere

SKOOB EBOOKS

Significant marketing commitment

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Any Book. Anywhere

SOCIAL MEDIA INTEGRATION

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Any Book. Anywhere

CUSTOMER ONE 2 ONE COMMUNICATIONS

We engage with our customers to generate incremental sales and value

Text message E-mail

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Any Book. Anywhere

DISCUVATM A UNIQUE BOOK DISCOVERY TOOL

Any Book. Anywhere

BOOKSHELF: IPAD/ANDROID TABLET

• Link to

discover more

books

• Discover

more books

similar to

those in

bookshelf

Any Book. Anywhere

SHOP BROWSING AND DISCOVERY: IPAD/ANDROID

• Full screen

browsing

• Horizontal

scrolling

• Clear

navigation

• Menu icon to

reveal

categories

• Books shown

as numbered

bestseller list

Any Book. Anywhere


• One tap to

reveal book

details with

short menu

- buy book

- read now

- get more info

- search books

like this

Any Book. Anywhere

SHOP BROWSING AND DISCOVERY: IPAD

• ‘Search books

like this’

populates

home page

with titles

based on

search of book

contents for

similar)

Any Book. Anywhere


• Click more

information to

open to nearly

full screen

• Background

blacked out

• Rich meta

data

• ‘Get me more

books like

this’

re populates

home page

with similar

books

Any Book. Anywhere


• In app book

text.

Any Book. Anywhere


• In app book

text shown as

full full screen

Any Book. Anywhere


• Pop out menu

gives account

details and

all book

categories

Any Book. Anywhere

BOOKSHELF: IPHONE/ANDROID

• More books per screen

• Link from library to book

discovery

• Top button for

navigation menu &

categories

• Opportunity to discover

similar books to those in

your bookshelf

Any Book. Anywhere

BROWSING/DISCOVERY: IPHONE/ANDROID

• Books shown as

numbered besteller list

• One tap to reveal book

details plus short menu

- buy book

- read now

- get more info

- discover books like this

Any Book. Anywhere

SEARCH FOR SIMILAR BOOKS: IPHONE/ANDROID

• ‘Similar Books’

populates home page

with similar books

plus tags the book for

‘My Discuva’

Any Book. Anywhere

BROWSING/DISCOVERY BOOK DETAIL: IPHONE/ANDROID

• Click ‘More Info’ to

open book detail

• Rich meta data

showing reviews

and author profile

Any Book. Anywhere

BROWSING/DISCOVERY BOOK DETAIL: IPHONE

• Click ‘More Iinfo’ to

open book detail

• Rich meta data

showing reviews

and author profile

Any Book. Anywhere

NEW NAVIGATION TO MENU/CATEGORIES: IPHONE/ANDROID

• Pop out menu gives

account details and all

book categories

Any Book. Anywhere

PROMOTIONAL: HAND OUT CARD OR EDM TEMPLATE

Any Book. Anywhere

PROMOTIONAL: SMART SCREEN DISPLAY

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Garry Martin

T: +1 619-921-4949

E: [email protected]

W: www.mobcast.co.uk

CONTACT

Mobcast Summary 3 2012

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