Creating practical fundraising opportunities from your Moball App

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Let’s start with things we do know!

Mobile is exploding. 64% of British people have a smartphone and it’s fast becoming the main route to access news, messages and shopping.Mobile spend has doubled in the last year!

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Introduction

For charities, mobile is clearly a huge opportunity, but needs careful thought to deliver a clear return on investment.

This document outlines simple and practical ways our clients use mobile to increase revenue.

It contains features for corporate and individual supporters and tools to help you strengthen your community at the same time.

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The Moball Service: A Quick Overview

We make it easy for our charity partners by looking after every aspect of the design, build, support and maintenance.

Here’s how it works:

1.You provide a logo, images and links to your website (don’t worry- our experts are always on hand if you need some help!)2.We build your app and send it to you for approval3.After approval we publish it for Apple and Android phones.4.After launch, we provide unlimited support, regular marketing tips and ideas to make the most of the Moball platform.

The following pages outline how you can generate additional income after your Moball app goes live.

Top 10 Ways toto Generate Revenue

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1.Get a Corporate Sponsor

Every page on your app has space for a sponsor

You can sell this space to a local or relevant sponsor. The banner is clickable and links to a web address of their choice.

Either sell the same banner on every page, or sell each page separately.

Ask our support team for a generic presentation that you can adapt with your own logo and send to potential sponsors in advance of committing to your new app.

The ideal scenario is to cover the cost of your app before it even goes live!

Ask one of our support team to show you how to present this opportunity

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2.Directory Listing

Many businesses offer relevant products and services that will be of interest to your app users.

You can use a simple directory in Moball to add them to your app in return for a fee.

Make sure they are offering a discount or donating to you ‘per product ordered’, for best results.

You can add a new business to your app in less than a minute and this can create a valuable new revenue stream for you and a very targeted opportunity for your sponsors.

Ask one of our support team to show you how easy it is to set up a directory in your app

A Geofence allows you to send your app users a very relevant message when they enter a real world location. For example, when they arrive at one of your events or at a local shopping centre.

A corporate sponsor can use your Geofence feature to deliver offers to your supporters based on their ‘real world’ location.

This maybe as simple as offering your users a special discount when they walk past their shop.

The best offers include an element of donation to your organisation. i.e. come in for lunch/coffee and we’ll donate £1 to your charity.

Offering business sponsors a newopportunity to engage with yourcommunity works for you, your supporters andsponsor.

Geofences are really powerful and a great new source of income.

Ask one of our support team to show you howeasy it is to setup a Geofence for a sponsor.

3. Geo-Fence

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4. Send Donation Requests to your supportersMoball makes it easy to create and send powerful fundraising messages (rather than just simple text alerts) using our easy drag and drop editor. These may include videos, photos, stories, event registration etc.

You can use the messages to promote your events & campaigns, request 1 click donations or let your app users know about offers from your corporate sponsors.

Communicating direct to the palm of yoursupporters hand is an incredibly powerfulway to keep them engaged and awareof your vital work.

Moball messages are powerful, timely, personaland cost effective.

Ask one of our support team to showyou how easy it is to create Moball messages

There is no better way to keep users coming back to your app or website than photos and videos from events and activities that they may have been part of (or are thinking of getting involved next time.)

Creating and managing content can take time and money. Moball does it automatically.

You can also set an automated thank you message to be sent when you approve content.

This thank you message can include a thank you voucher or discount from a sponsor.

Keeping your community engaged with your events and campaigns throughout the year is obviously incredibly important. Moball makes it really easy for your app users to send you a photo or video directly from your app. You can then approve the content in the Moderation area and if approved, add automatically to your social media or website. It’s quick, easy and secure…

5. User Generated Content (Content Marketing)

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Ask one of our support team to show you how the content and moderation feature works

6. High Net Worth Supporters

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Many of our charities are lucky enough to have a few ‘high net worth’ supporters that are looking for new, innovative ways to support you.

In our experience, many successful business people want to donate something tangible and are focused on making every penny they contribute, go as far as possible.

Asking them to donate the cost of an app to revolutionise your communication and fundraising opportunities is a great fit for both parties

Perhaps the simplest option to generate revenue is to charge supporters to download your app.

It’s best to charge a small amount i.e. £0.99 to prevent putting people off! (You do need to think carefully about this option and whether it fits your marketing strategy and doesn’t limit the app audience)

Imagine an event, where you ask people to download your app there and then to show their support.

Don’t forget Apple & Android take a fee, but if you could get 10, 000 people to download your app at 70p net per app download, then its another useful source of income and more than covers the costs involved.

7. Charge to download your app

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8. Online Shop

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Many of our charity partners rely on branded products to generate significant revenue.

Your Moball app can list your products for sale and enable your supporters to buy in just a few clicks.

Mobile spend has doubled in the last year and will become increasingly important over the next 24 months.

Clearly, you don’t just just want to wait until they find the products on your website. Use the Moball messages feature to send our timely product offers and deals. You can include photos and videos of the product and add a Buy it Now button in the message itself.

It’s quick and easy to do and could generate new revenue from your products and services.

Call our experienced support team to discuss how this might work for your Charity

9. Replace costs

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Whilst not strictly new revenue; many of our charities spend a significant amount on printing newsletters and campaign material etc.

Because it’s a big expense, our charity partners often have to limit their communication because of cost restraints.

Consider posting one less newsletter a year and keep your supporters up to date with Moball messages instead. On average, our partners spend £5000-15000 per mailing, which represents a significant saving.

It’s obviously more cost effective and done well, using video and photos, can be far more effective. Delivering a campaign video to the palm of a supporters hand is a really powerful way to use Moball technology to deliver results.

Call one of our support team to discuss how to use Moball to deliver news and event information instead of expensive print costs.

Finally, we’ve hopefully given you lots of ideas, about how Moball could help your organisation.

We know how powerful mobile can be, however there are many times when you need to show other people (like a corporate sponsor) just how good it is!

Moball has detailed analytics on how your app is used and how effective each message has been.

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10. Analytics

Call our support team today to find out more about how these ideas could work for your Charity.

UK: 0845 0176 386North America: 312 260 7940

hello@warblerdigital.com

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