MNC world buffet

8/7/2019 MNC world buffet

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Business ModelWorld Buffet And Bar

Aditya Natarajan

MBA-IB

Roll No:09020


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Business Plan

The idea is to establish a World Buffet & Bar Dining

Restaurant starting from first unit at a hot location in

Mumbai & Delhi, India.

The brand name of the restaurant is Rendezvous

World Buffet & Bar and the company will be

registered as Rendezvous World Buffet & Bar Pvt. Ltd

An outlet of 2000 square feet have been taken on

lease to operate the restaurant.


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The forecasted revenue for the first financial year isRs. 50,00,000

The seed capital required for the first unit is Rs.50,00,000 out of which Rs. 25,00,000 will be investedby founder(owner) only and rest will be managedfrom banks or angel funding

We target to be a Rs. 100 crore company (byvaluation) in five years with a revenue of Rs. 50 crore

form 42 outlets across the globe.


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We Offer You

Over 120 dishes from 7 different world cuisines

viz.Chinese,Indian,Italian,Mexican,Cajun,Japanes

e and Thai.

Food is built around fresh ingredients and a great

atmosphere. Not only offers a huge array of fantastic cuisines

to suit all tastes, the bar is also the perfect place

for a relaxing or lively drink.

The atmospheric bar area comprises of luxurious

artwork and seating with a gloss fabric cealing to

create open, yet intimate surrounding.


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All deserts are made in house by top chefs

Food lovers paradise, customized food

preparation by the Chefs.


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Menu

World starters

Salad & Sea food Bar

Main courses

Deserts


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Menu


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Reason Behind The Business

Establishing a World Buffet & Bar dining restaurant to

cater the target audience with authentic foods and

beverages which give the aroma of cuisines from 7

different nations.

More than 85% population at Metro Cities viz. Mumbai

& Delhi, India prefer good quality service, variety and

enjoyable ambience when it comes to dining in a

restaurant .

The idea is to develop the standards and replicate the

model across the globe with the strategy of launching

Franchise outlets of Rendezvous World Buffet & Bar .


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Target Market

Families

Office/Professionals (Meetings / Parties)

Youth


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Operation

Establish strong supply chain for efficient flowof required raw materials.

Kitchen will be equipped with the essential

requirement for smooth operation. Self service by the customers

Only Dine in , No Take away/Home Deliverysystem

ERP solutions will be used for inventorymanagement, billings, purchase, sales trackrecord and HRM.


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Marketing & Sales

Promotion

Advertisement Through leaflets, posters and T.Vadvertisements .

Sales Promotion Discount coupons, issuing privilege card

and contest PR Press release and stories in local media

Pricing Strategy

Rs 777 / Adult

Rs 555/ Child (upto age 15)

Positioning

Specialised in World Buffet & Bar


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Competition

In World Buffet & Bar we do not have anydirect competition but there arereasonably good 5 Star restaurants like :

The Leelas and The Grand Hayatt whichwill get some of our potential customerand vice versa .


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Strengths/Opportunities

Rare/innovative form of dining restaurant.

Foods of Cuisines from 7 different nations.

Affordable prices

May steal the customers of people who visit 5

star restaurants

Franchising opportunities.


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Global Entry Strategy

Franchising Opportunities

Target all parts of the globe:

India

Singapore Malaysia

USA

Canada

U.K

Australia

MNC world buffet

Documents

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