Mn Blogger Conference 10/15/2016
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Transcript of Mn Blogger Conference 10/15/2016
Using The Force of Google Analytics:Episode Blog Con: A New Hope For Bloggers
A New Hope for bloggersIt is a dark time for the content creators and
marketers. The digital galaxy has been taken over by the DISTRACTION EMPIRE and has become a cluttered space where marketers compete with dank political memes, cat .gifs, and photos of vacations that you only wish you could go on.
@theSteve_Slater #mnblogcon
During this time a brave presenter (that’s me!) managed to steal the secrets to analyzing your
website traffic. He has traveled a great distance to share these secrets with the rebellious content
creators (that’s you).
@theSteve_Slater #mnblogcon
These secrets will provide you with the firepower to impact KPIs and propel your business forward with light speed. These secrets hold the key to
defeating the evil DISTRACTION EMPIRE…
@theSteve_Slater #mnblogcon
@theSteve_Slater #mnblogcon
The Brave Presenter• Google Analytics Qualified
• Been fighting in this battle in a galaxy far away (Hutchinson, MN)
• Prepared to provide you with the plans, skills and weapons you need.
@theSteve_Slater #mnblogcon
i have seen What Can go wrong?
… let’s not make those same mistakes
@theSteve_Slater #mnblogcon
The Dagobah
The Digital Galaxy
The Battle for Attention
• 152 Million Websites, and counting…
• 30 – 50 Million Websites use Google Analytics
• Non-Stop Social Media Feeds
• Have you heard of Podcasts?
• Do you even stream movies bro?
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Google Analytics
What Analytics Does• People came from somewhere
• People looked at something
• People left
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questions…• Did it matter that they came to my site?
• But really… where did they come from?
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Did it matter?What did they do?
Goal trackingThe Force You need to Stay on Target
Goal Tracking –There is a reason You are doing this!• Lead Generation
• Affiliate Money
• Personal Branding
• Sales
• You Just Really Love Wookies
Goal Tracking tracks the action that you want your website visitor to take…
@theSteve_Slater #mnblogcon
Goal Tracking – There is a reason You are doing this!• Track the actions that matter
• Time on Site
• Amount of Pages visited
• Events
• Destination
• Downloads
• Sales and more…
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if you are not tracking goals
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The Dagobah goo.gl/pIrtY7
Where did they come from
Default Channels• What if we could
group this in a better way?
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What’s wrong with Channels?
• Is every organic search the same?
• Do you run social media ads?
• Are you doing email marketing?
Custom ChannelsYour lightsaber – Slicing and Dicing Data
Custom Channels• Separate Organic and Branded
search traffic
• Break apart organic and paid social traffic
• Destroy Direct Traffic
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Tag links with utm Level up that lightsaber game
all social traffic is not the same• Have You Ever
• Paid for a Facebook Ad?
• Promoted a Tweet?
• Posted a link on social media?
• Sent a marketing email?
• Sent a direct mail?
@theSteve_Slater #mnblogcon
@theSteve_Slater #mnblogcon
Jedi utm magic
Tell us how to do it!
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The Dagobah goo.gl/5N2tRS
The Dagobah goo.gl/ZiQZVe
Content grouping
Assemble the Right Team
Content Groupings• Your content has a focus
• A topic you specialize in
• Services you provide
• Find out what topics drive traffic
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Content trends
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• Find out what topics drive traffic
• Find out what topics drive goals
• Find out what content needs to be improved
The Dagobah goo.gl/slFGBi
The Dagobah one more timeVimm.com/force/
congratulations
• Track Your Business Goals in Google Analytics
• Gain Deeper Insights by Customizing Channels and Tagging Links With UTM
• Understand What Content Drives Traffic To Your Website
@theSteve_Slater #mnblogcon
@theSteve_Slater #mnblogcon