MMU Introduction

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Restricted - Confidential Information © GSMA 2009 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy The MMU programme is funded by a grant from the Bill & Foundation Seema Desai, MMU Director October 2010, Kuala Lumpur Mobile Money for the Unbanked Working Group

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Transcript of MMU Introduction

Page 1: MMU Introduction

Restricted - Confidential Information

© GSMA 2009

All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

The MMU programme is funded by a grant from the Bill & Melinda Gates Foundation

Seema Desai, MMU DirectorOctober 2010, Kuala Lumpur

Mobile Money for the Unbanked Working Group

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Our Goal

By 2012, the MMU initiative will have made mobile money services available to 20 million new

unbanked customers living under 2 USD per day. Mobile money will be considered

mainstream business for mobile operators, be extensively available to those who have been previously unbanked, and extend the reach and

reduce the cost of formal financial services such as savings, insurance and credit ”

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The MMU Team

Paul LeishmanMMU Manager

Seema DesaiMMU Director

Maha KhanMMU Coordinator

Andrew ZerzanMMU Regulatory Director

Camilo TellezMMU Analyst

Neil DavidsonMMU Manager

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MMU in Asia

MMU GranteesMMU Opportunity

Mobile pene-tration

Financial inclusion

0%

10%

20%

30%

40%

50%

60%

70%

“Over 60% of the world’s population lives in Asia .. “

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Phases of MMU

February 2009MMU Launch

October 20105th MMU Working Group

Impact

1. Understand the industry’s needs1

2. Develop best practice guides, case studies2

4. Develop new products and business models4

3. Embed best practices3

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MMU Fund Portfolio

Cameroon

Uganda

Kenya

Tanzania

Bangladesh

CambodiaPhilippines

Indonesia

Fiji

India

Sri Lanka

PakistanAfghanistan

West Africa

Brazil

Thailand

East Africa

Cote D’Ivoire

Qatar

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MMU Deployment Framework

Deployment Design• Team• Agent Network

Pricing• Structure• Abuse Assessment

Partnership Development• Bank Partnerships• Tech Partnerships

Market Mapping• Opportunity Assessment• Regulatory Assessment

Marketing• Branding • Promotion and Timing

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More Interactive ….

Marketing breakout session KYC training “Barcamp” style session Q&A

Unanswered questions?Send them to:

e-mail

[email protected]

SMS+60123211275

(include your name)

or

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Thank you, terima kasih!