MMS MSGaskmsg.com/assets/GrpK_Digital.pdf · 2017. 5. 12. · NBA regular season: watch frequently...
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• Hold low-level sales and service-sector jobs • Only 35% own a vehicle, typically an older sedan • Heavily engaged with brands across nearly all channels • Any digital ad placement will be a wise investment • Use messages that evoke urgency to buy • Reflect the recent trend of Americans staying single longer • Seven out of ten households are childless • Enjoy an active singles scene with plenty of nightlife • 70% are renters with some sharing a unit to save on housing costs • More likely than average to read newspapers Household Income Head of Household Age 36-45 Household Size 1 Person Newspaper Sections Movie listings and reviews section Comics section Classified section Fashion section Entertainment section Editorial section 178 167 167 146 141 137 NBA post season: watch frequently NBA regular season: watch frequently Rodeo Skiing IndyCar series Fishing 231 162 153 110 100 94 Go to beach/lake Needlework/quilting Photography Bird watching Antique shopping/shows Cooking for fun 126 123 117 116 113 112 Motorcycling Billiards/pool Bicycling: stationary Backpacking/hiking Jogging/running Aerobics 178 128 126 125 120 118 Never show up empty-handed Go with the flow Work hard, play hard Stop and smell the roses It's all in the name No time like the present 177 159 150 141 137 137 Sports & Fitness Participation Sports Watched (TV) Leisure Activities / Hobbies 0 100 200 0 100 200 0 100 200 0 100 200 0 100 200 Significant Singles Diversely aged singles and some couples earning mid-scale incomes supporting active city styles of living. Democrat Renter Travel to work by public transport Newspaper: Movie Section Mobile phone Unmarried Low-level sales and service-sector jobs Visited tumblr.com in the last 30 days Visited twitter.com in last 30 days Visited abc.com in the last 30 days Visited foodnetwork.com in the last 30 days Visited hulu.com in the last 30 days Visited coupons.com in the last 30 days 204 168 162 158 154 176 Internet Usage 0 100 200 MMS ™ MSG TM K Significant Singles Less than 15k Channel Preference ONLINE Active, urban lifestyles Price-sensitive shoppers
Transcript of MMS MSGaskmsg.com/assets/GrpK_Digital.pdf · 2017. 5. 12. · NBA regular season: watch frequently...
• Hold low-level sales and service-sector jobs • Only 35% own a vehicle, typically an older sedan• Heavily engaged with brands across nearly all channels• Any digital ad placement will be a wise investment• Use messages that evoke urgency to buy
• Re�ect the recent trend of Americans staying single longer • Seven out of ten households are childless• Enjoy an active singles scene with plenty of nightlife• 70% are renters with some sharing a unit to save on housing costs• More likely than average to read newspapers
Household Income Head of Household Age
36-45Household Size
1 Person
Newspaper SectionsMovie listings and reviews section
Comics section
Classi�ed section
Fashion section
Entertainment section
Editorial section
178
167
167
146
141
137
NBA post season: watch frequently
NBA regular season: watch frequently
Rodeo
Skiing
IndyCar series
Fishing
231
162
153
110
100
94
Go to beach/lake
Needlework/quilting
Photography
Bird watching
Antique shopping/shows
Cooking for fun
126
123
117
116
113
112
Motorcycling
Billiards/pool
Bicycling: stationary
Backpacking/hiking
Jogging/running
Aerobics
178
128
126
125
120
118
Never show up empty-handed
Go with the �ow
Work hard, play hard
Stop and smell the roses
It's all in the name
No time like the present
177
159
150
141
137
137
Sports & Fitness Participation
Sports Watched (TV) Leisure Activities / Hobbies
0 100 200
0 100 200 0 100 200
0 100 200 0 100 200
Significant SinglesDiversely aged singles and some couples earning mid-scale incomes supporting active city styles of living.
Democrat
RenterTravel to work by public transport
Newspaper: Movie Section
Mobile phone Unmarried
Low-level sales and service-sector jobs
Visited tumblr.com in the last 30 days
Visited twitter.com in last 30 days
Visited abc.com in the last 30 days
Visited foodnetwork.com in the last 30 days
Visited hulu.com in the last 30 days
Visited coupons.com in the last 30 days204
168
162
158
154
176
Internet Usage
0 100 200
MMS™
MSG TM
KSigni�cantSingles
Less than 15kChannel Preference
ONLINE
Active, urban lifestyles
Price-sensitive shoppers
