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© MMR Research Worldwide

MMR Research Worldwide

Co-creation from MMR

Developer Groups

Developer Groups represent a time and cost-efficient way of bring the consumer right into the heart of concept, pack or product development - at an early stage.

Working with a small, targeted set of consumers over an intensive period of several days, this immersive approach allows MMR and the client to progressively develop, refine and improve a proposition.

Create winning products - don’t just evaluate options - Developer Groups put consumers and MMR’s innovation experts right at the heart of the development process

Develop brands that people genuinely love - because being liked is no longer enough!

Interactive Whiteboard

So, what is a Developer Group?Typically two sets of consumers are recruited (ensuring they’re articulate and committed to the whole programme), and they take part in Bulletin Board Focus Group (BBFG) style discussions over multiple evenings.

Each group moves logically through a series of questions, with the discussion from one night helping to shape the stimulus and questioning for the next. Because those taking part can see the reaction to their feedback, the process is extremely rewarding and interesting with very high commitment and involvement levels.

In addition to the standard BBFG discussions, we’re able to supplement the groups with various interactive quali-quant techniques, interactive whiteboards, diaries, blogs etc and can incorporate product trial, ensuring you get a truly holistic evaluation of a new offering.

Understand your consumer inside out - the community style approach encourages consumers to speak openly and honestly

Get things right first time - the sequential nature ensures only the best possible executions make it to the next stage of testing

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© MMR Research Worldwide

Where Developer Groups really work for you

Concept Development

By feeding the findings from one evening into the next, you can rapidly develop concepts from an early stage idea through to a rounded concept suitable for quant testing.

Concept-Product Development

Developer Groups are great for understanding initial reactions to products, fit to concept, usage occasions etc. We’ll send out the products to participants so they can experience natural in-home trial before feeding back.

Developing ads or packaging

By developing stimulus material between groups, you can fast track ad and pack development - directly focussing on real consumers needs or concerns.

Gaining an in-depth understanding of complex topics

Get an in-depth understanding of behaviour or usage by talking to the same group of people over a number of nights, allowing you to tackle topics that might otherwise be too rushed to fit into a single group.

More for your money

With each group typically comprising around 12 people, and each person answering every question, you get an awful lot of feedback for your money.

Wide reaching recruitment

Recruiting online makes it easy to gather geographically diverse or low incidence participants; and as there’s no late nights away from home, it’s convenient and easy for participants and observers too.

International reach

With everything centrally managed by MMR it’s easy to run discussions in multiple markets with local experts.

Time and investment savings

Developer Groups allow you to cover the same ground as several rounds of face-to-face focus groups, so it’s no surprise that there are considerable savings on time and investment. After each discussion we often receive emails from participants letting us know how much they enjoyed the experience.

Depth and consistency of feedback

Being able to talk to the same participants over a longer time period means we get a greater depth of feedback, really probing into their reasoning and motivations. As participants see their feedback being actioned they feel rewarded and give even more feedback in the subsequent discussions.

Get actively involved without leaving your desk

We’ll work with you to act on participant feedback and shape the discussion and stimulus as it happens - without needing to take time to travel to a central venue, we put our clients in touch with consumers in a new and exciting way.

I actually ENJOYED doing this survey very much... It was really easy and very user

friendly

‘ ‘

Plus...

It doesn’t have to stop there...

The same participants can continue on your development journey with phone interviews, blogging, community sites and much more.

‘It was very interesting how the discussion

was set out. Was the first time I had done

something like that and I enjoyed it as it was

different’

‘Thanks for giving me the opportunity to participate in this discussion. I really

enjoyed it’

Developer Groups from MMR