MM6 - Audience Facing Mission Statement
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Transcript of MM6 - Audience Facing Mission Statement
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Audience Facing Mission Statement
(AFMS)
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Not your Company Mission Statement Company mission statement is inwardly focused.
AFMS is about how you help the people in your audience.
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Start with Your Sweet Spot of Engagement
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3 Parts of AFMS
“To help quality control professionals in the pharmaceutical industry in the
United States and Canada to make a more reliable, repeatable and accurate measurement of humidity so they can
improve their production yield and prevent loss of product that may be
caused by environmental variations.”
1. Define the target market.
2. Identify the pain or passion.
3. Describe the payoff.
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What Do I do with the AFMS?1. The AFMS acts as your compass, guiding light, north
star or litmus test.
2. Every activity, ad, piece of content should be aligned with the AFMS.
3. Us it to reject ideas or suggestions that do not conform.
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Takeaways1. Determine if your firm has one or more
audience facing mission statements.
2. Write your AFMS collaborating with your stakeholders.
3. Position it as a pilot program if necessary.
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Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!