M&M

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STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. ‘Empowerment of people via connected mobile devices’ Miles Lewis 26 th April 2012

description

A simple deck presented last year looking at Connected People. Slightly out of date now but was sent back to me today...

Transcript of M&M

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STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.

‘Empowerment of people via connected mobile devices’

Miles Lewis26th April 2012

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‘Its about connected people’

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“Innovation has always changed the business

landscape. Right now people expect to access information anywhere, anytime and on

any device.’

John Chambers, CEO Cisco

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Music stirs the senses, the soul and can move people in ways that are unpredictable

Music acts as a memory jogger. It’s a phenonomen called ‘playback’. You see or more likely hear a trigger that plays something back in your head

This is why departments exist within the major labels to service the marketing community

This is why millions are spent finding the right track for any campaign

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Because (the) TV (ad) is alive and kicking

In the UK we watch 2.7 billion TV ads a dayOn average 47 ads each

Whilst consuming just over 4 hours of viewing90% is watched live

Source: Thinkbox

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The human mind has a huge ability to remember images and sound.

What about saliency? After the 30 seconds. After the entertainment. After

40 other brand messages.

Then what?

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‘Consumers are

running mission

control’

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Education InspirationValidation

Sales

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Thank you!


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