MM11 - After the Pilot Program
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Transcript of MM11 - After the Pilot Program
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After the Pilot
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Success!Now What?
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Plan for Success Define “success” before you pitch your pilot program.
Success is highly likely if you follow the “New Way” plan.
The Pilot is just the beginning (launch) of the full implementation of the “New Way”.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Be Prepared for Attention Good attention
Bad attention
Demand for programs, campaigns, tactics or strategy not aligned with your AFMS
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Be Ready to Expand the Pilot Extend the original
Clone the original
New pilot with same goals
Ask for resources
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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What if Your Pilot Does Not Succeed Figure out what went wrong
Wrong topic, poor execution, wrong audience, product based
Don’t give up – try again
Ignore the detractors & cement alliances
Set expectations ahead of the pilot – don’t guarantee success
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Takeaways1. Plan for success.
2. Have a grand vision of the New Way in mind.
3. Ask for resources.
4. Expand gradually to change cultures.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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ManufacturingMarketingAcademy
Contact me to reserve your spot before May 1st and receive the Early Adopter rate (25% off the normal rate of $2500 per month.)
303-953-4361
Skype: mmmatters
Website: manufacturingmarketinginstitute.com
30 day money back guaranteed if you are not completely satisfied.
• Opens May 1, 2016
• Limited number of students
• One-to-one coaching sessions
• Private knowledge group of like minded manufacturing marketers and mfg marketing experts.
• Private group webinars every month.
• Unlimited emails and Skype chats with Bruce.
Bruce McDuffee, Founder and Executive Director
Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan to pilot to success.
Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan
to pilot to success.