1. 1. CASE STUDIES 1
2. 2. ENDERS GAME
3. 3. BRANDED STARCRAFT TOURNAMENT + HIGH IMPACT MEDIA
4. 4. CUSTOM CONTENT
5. 5. BRANDED STARCRAFT TOURNAMENT + HIGH IMPACT MEDIA
6. 6. 3 DAYS TO KILL
7. 7. A 3 DAY CALL OF DUTY MARATHON W/ TEAM OPTIC: GOAL - ACCRUE AS MANY KILLS AS POSSIBLE
8. 8. 406,000+ HOURS OF BRANDED VIDEO CONTENT CONSUMED BY 325,000 UNIQUES IN 3 DAYS
9. 9. 5 MILLION EARNED MLG MEDIA IMPRESSIONS + MILLIONS MORE FROM OPTIC #6 for 45 min after 2 hours Trended 5 more x over next 3 days
10. 10. EARNED MEDIA SCREENSHOTS
11. 11. IN LESS THAN TWO HOURS FROM THE START OF OPTIC'S 3DTK MARATHON, #OPTIC3DTK TRENDED TWICE 81% OF TWITTER #OPTIC3DTK POSTS CAME FROM THE MLG CHAT CLIENT #OPTIC3DTK TRENDED WORLDWIDE ON DAY 1 FOR A TOTAL OF 45 MINUTES MLG TWEETED 11 TIMES OVER THE COURSE OF THE MARATHON RECEIVING 4.8 MM OVER 406,000 HOURS OF CONTENT WERE CONSUMED BY A TOTAL OF 325K UNIQUE VIEWERS EARNED MEDIA HIGHLIGHTS
12. 12. BRICK MANSIONS
13. 13. Mobile
14. 14. eSports Report promo live on MLG.tv and VOD on YouTube 7,992 YouTube views (bonus)
15. 15. #4 on April 22, during Live stream Twitter Chat during live stream drove 20,000 tweets for #BrickMansions, #ThrowUptheX, #ThrowUptheX #BrickMansions Video of twitter chat
16. 16. TWITTER HIGHLIGHTS MLG 17 tweets 12 Million earned impressions
17. 17. EARTH TO ECHO
18. 18. YouTube: 1,494,567 subs Facebook: 104,139 Likes Twitter: 245k Followers Instagram: 1127 Followes YouTube: 2,997,247 Twitter: 426K Followers Facebook: 157k Likes YouTube: 1,017,044M Subs Twitter: 171K Followes Instagram: 2,623 Followers 3 TOP YOUTUBE MINECRAFT PERSONALITIES - CUPQUAKE, JEROME ASF AND RPM - JOINED MLG TO LIVESTEAM A CUSTOM EARTH TO ECHO MINI MINECRAFT GAME AND ALSO JOINED RELATIVITY AT THE LA FILM FEST RED CARPET TO MEET FANS
19. 19. LANDING PAGE
20. 20. HPTO VIDEO + COMPANION
21. 21. NEWS POST
22. 22. INFLUENCER SOCIAL
23. 23. ENGAGEMENT HIGHLIGHTS VIDEO CTR: 1.63% MLG SOCIAL DELIVERED 5 MILLION BONUS IMPRESSIONS #EarthToEchoMLG TRENDED IN US FOR 10 MIN #EarthToEchoMLG RANKED 203 OF 508 IN TRENDS - 7/1