div class=trans-pagebutton class=gotoPage data-page=1Page 1button div class=trans-imagea href=https:reader042fdocumentsusreader042viewer20220307095af75ba37f8b9a8d1c9022e5html5page1jpg target=_blank img data-url=documentml-herald-tribune-thomas-dane-gallery-the-white-cube-formula-has-become-universalhtmlpage=1 data-page=1 class=trans-thumb lazyload alt=Page 1: ML herald tribune - Thomas Dane Gallery · Why the white cube formula has become universal for branded galleries 41 Brian ODoherty in his book Inside the White Cube: the Ideolow loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mM8Uw8AAh0BTZud3BwAAAAASUVORK5CYII= data-src=https:reader042fdocumentsusreader042viewer20220307095af75ba37f8b9a8d1c9022e5html5thumbnails1jpg width=140 height=200 adivdiv