Mktg404 recommmandation
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2014 Canada Digital Future in Focus Canada users spending 35 hours per month online on their desktop computers. Online video is of growing importance to the digital ecosystem as online engagement remains high while smartphone and tablet TV/video viewing is growing rapidly. The digital ad market is healthy and growing in Canada, with more than 600 billion display ad impressions in 2013. Ad view ability remains a key issue in the market with more than half of ads across measured campaigns not being delivered in-view. Smartphone adoption soared to 75 percent among Canadian mobile users, with Android currently leading in platform market share at 44 percent. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_Ca nada_Digital_Future_in_Focus
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Transcript of Mktg404 recommmandation
2014 Canada Digital Future in Focus
Canada users spending 35 hours per month online on their desktop computers.
Online video is of growing importance to the digital ecosystem as online engagement remains high while smartphone and tablet TV/video viewing is growing rapidly.
The digital ad market is healthy and growing in Canada, with more than 600 billion display ad impressions in 2013. Ad view ability remains a key issue in the market with more than half of ads across measured campaigns not being delivered in-view.
Smartphone adoption soared to 75 percent among Canadian mobile users, with Android currently leading in platform market share at 44 percent.
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_Canada_Digital_Future_in_Focus
OVERVIEW
Blog topic: Chinese food
Reasons
Hobby - like delicious cuisine
Miss food of motherland
Popular and interesting
PERSONA
Jasper, User Group: College/University Students
BLOG TITLES
Lovely taste, cute dim sum -
Chinese pastry: small steamed bun
Recipe of Fish Filets in Hot Chili Oil
chili
How to cook Chinese Fried Sweet
and Sour Pork
Famous Spicy Chinese dish - Bean
Sauce Tofu
Famous Chinese Spicy dish: Kung
Pao Chicken
Beijing Duck
Hot pot
Dongpo Pork
Tzung Tzu
Spring rolls
Dumpling
Tangyuan
SOCIAL MEDIA
YOUTUBE
PINTERST
SUMMARY
• Blog
• YouTube
• HubSpot grader
BUSINESS REVIEW - BLOG
Beijing
BUSINESS REVIEW -TWITTER
BUSINESS REVIEW - FACEBOOK
BUSINESS REVIEW - YOUTUBE
BUSINESS REVIEW - PINTEREST
RECOMMENDATION
Website
Blog
SEO
PPC
DISPLAY
SOCIAL MEDIA
AFFILIATE MARKETING
PRESS RELEASE
EMAIL MARKETING
MOBLIE MARKETING
WEBSITE
Searching
tool
catalogues
Interaction
BLOG
More activities
Videos
Re-organize
Link between blog and website
Add more pictures
Create conversations
SEO
Keep tittle short, around 70 characters, clearly stand out, include key words
Create the labs according to keywords which could help to index my blog into catalogue and also easy for the searchers
Limited content within 1000 words, repeat key words in the tittle, first & last place.(no more than 4 times per page)
Add images & links to help drive traffic
PPC
What are people searching
?
Key Words
Sites that are relating to blog topic
Target proper
clientele
Blog link website
More info: address, phone#
DISPLAY
Google, Yahoo, Bing, Ask, Discuss cooking,
Chef talk, Cooking-e, Gullet Forums, YorkBBS,
51BBS,and Kijiji
SOCIAL MEDIA – FACEBOOK
Make your images big
Make your Update Short
Ask question
Use a short quote from your Blog
Skip the link
Share lifestyle
Host contest on your blog
Make a weekly wrap up
Embed short blog video
Share other people’s blog content
Include a blog tab
Use Facebook ads
PRESS RELEASE
Relevant
Current
High-light
Creative
EMAIL MARKETING
MOBILE MARKETING
THANK YOU!
