MKT301 Term Paper Ppt
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7/23/2019 MKT301 Term Paper Ppt
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RIMA
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MORE FORMORE
MORE FORSAME
SAME FOR
LESS
MORE FORLESS
LESS FORMUCH LESS
Logo needs to be added withanimation
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STAPLE CONVENIMPULSIVE CONV
EMERGENCY CON
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HOMOGENOUS S
HETEROGENOUS
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PRODUCT QUALITY
PRODUCT FEATURES
PRODUCT STYLE AND DESIGN
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SELF SERVICE
CONSUMER AFFLUENCE
COMPANY AND BRAND IMAGE
INNOVATION OPPORTUNITY
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TABASSUM
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DOWN-MARKET STRETCHING
UP-MARKET STRETCHING
TWO-WAY STRETCHING
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SURF EXCEL DETERGENT AVAILABLE IN 3 PACKET SIZES
20gm | 180gm | 500gm
NO BRAND EXTENSION FORSURF EXCEL DETERGENT
RIN POWER WHITEWHEEL POWER WHITE
INTRODUCTION OF VIMDISHWASHER IN ITS HOME-CAR
PRODUCT LINE
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SURF EXCEL IS CLASSIFIED AS TANGIBLE GOOD SINCE IT CAN BE
SEEN, TESTED AND FELT BEFOREPURCHASE
SURF EXCEL HAS SEPARABILITYIT CAN BE DIVIDED IN A NUMB
OF CONVENIENT PACKET SIZE
QUALITY OF SURF EXCEL DOESNOT DEPENDS ON WHO PROVIDES THEM AND WHEN,WHERE AND
HOW
SURF EXCEL CAN BE STORED FOLATER SALE OR USE
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BRAND PORTFOLIO BRAND MIX BRAND LINE
FAMILY BRAND BRAND EXTENSION SUB BRAND
BRANDED VARIANTS LICENCED PRODUCTS BRAND D
LOGOS OF BRANDS NEED TO BE ADDED
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ORAL CARE SKIN CARE
HAIR CARE SKIN CLEANSING
PERSONAL GROOMING
DETERGENT POWDER
DISHWASHING
LOGOS OF BRANDS NEED TO BE ADDED
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Ryvey
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PRICE FIXED PRICE DYNAMIC PRICES
COSTS FIXED PRICES VARIABLE PRICES TOTAL CO
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GOING- RATE PRICING
SEALED-BID PRICING
PRODUCT BUNDLE PRICING
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PRODUCT LINE PRICING
OPTIONAL PRODUCT PRICING
CAPTIVE PRODUCT PRICING
BY-PRODUCT PRICING
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HASIB VY
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HAS COMPETITOR CUT PRICE?
WILL LOWER PRICE NEGATIVEAFFECT OUR MARKET SHARE AND
PROFITS?
CAN/SHOULD EFFECTIVEMEASURES BE TAKEN?
HOLD CUCONTINUCOMPET
R
RAI
IMPRO
INTRODUC
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A PAID FORM OF PRESENTATION OR PROMOTION WITH ID
EARLY TVCs FOCUSED ON REMOVING STAINS RECENT T
A SHORT TERM INCENTIVE TO INCREASE THE SALES OF A
REDUCED PRICES FOR A LIMITED TIME FREE CONTAINER
RELEVANT PEOPLE OF THE COMPANY PERSONALLY SELLI
NOT A TACTIC EMPLOYED BY SURF EXCEL
EMPLOYEES OF THE COMPANY SEEKING OUT POTENTIAL
NOT A TACTIC EMPLOYED BY SURF EXCEL
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MEDIA
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Atik
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THE REAL CUSTOMER
AN EXPERT
THE FIRMS EMPLOYEES
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