Mkt202 Presentation by the Fabricators

8/2/2019 Mkt202 Presentation by the Fabricators

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Free Powerpoint Templates

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GroupPresen ta t i on

MKT 202Section: 6

Faculty: Frm
http://www.powerpointstyles.com/http://www.powerpointstyles.com/http://www.powerpointstyles.com/http://www.powerpointstyles.com/http://www.powerpointstyles.com/


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We are:Marib AlamTasnim Faruque Nabila

Sharmin Mehzabin MouFarhat NaharRubaiya RazzaqueTahsin Rahman
http://www.powerpointstyles.com/http://www.powerpointstyles.com/http://www.powerpointstyles.com/


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marriage/marij/(noun)

The formal union of a man and a woman, typically recognized by law,by which they become husband and wife.


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But


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Company overview

A girl dreams for her prince charming, and a boy wishes

for his dream girl. People spend their half of life thinkingabout the perfect match for their loved ones. They go here

and there, talk to lots of people but at the end of the day allthey get is the headache. Now we want to let them knowthat we are here to take the headache, and find the perfectmatch for their loving ones. So, we have started our own

company in 2012.


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Company Goals & Objectives

Goals:To make it the most trusted matrimonial service for anyBangladeshi even if he is living in some other country, butplanning to marry someone living in Bangladesh.

Objectives:To find the perfect match for our clients keeping in mindtheir every minute details given to us.

To fabricate the dream wedding for our respected clients.To respect and protect client privacy.


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Target MarketGeographic: People living in metros(Dhaka,Chittagong) Non Resident Bangladeshi

Demographic Higher middle class and higher class. All religions

Behavioral: Marriage, re-marriage.

Psycho-graphic: Traditional culture of arranged marriages.

Bangla speaking


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Positioning & Differentiation

StrategyAs there are already many matrimony services available TheFabricators services will follow the More For The Samestrategy to gain competitive advantage.

At the end of the day well find the perfect matches but we willadd more to this through facilities like

Assigning individual agents to each clients Providing free photo shoot Verifying the credibility of each profile Facebook integration


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Marketing Mix 4P's

Products: Online matrimonial services. Counseling with our own psychologist. To assist in the pre and post wedding arrangements.


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Marketing Mix 4P'sPlace

WebsiteCompany Office


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Marketing Mix 4P'sPlace

Company office in Dhaka and metrosCompany Website


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Marketing Mix 4P'sPrice

Packages Time Personal agent Free photoshoot

Prices

Starter 12 months Junior agents No BDT 10,000

Standard 6 months Senior agents Yes BDT 15,000

Royal 3 months Senior executives Yes BDT 20,000

The NRB clients will be charged accordingly in theircurrencies.

Secured online payment along with cash, chequetransactions


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Marketing Mix 4P's

Promotion:

TVC

Google Rank Facebook page Print Ad (billboard, newspaper) FM radio


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SWOT Analysis

Weakness:1. Duos Strategy:Easy to copy.2. Low marriagesuccess comparedto member scale.

SWOTAnalysis


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Competitors


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Mkt202 Presentation by the Fabricators

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