MKT Research Report Final

8/2/2019 MKT Research Report Final

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Marketing Research

Report

OnMeasuring perception of consumer to Banglar mela

panjabi


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Measuring perception of consumer to Banglar mela

panjabi

Prepared For:

Mr. Golam Mohammad Forkan

Assistant Professor

Faculty of Business Administration

Prepared By:

Group Name Ambitious

Mohammad Shahriar alam ID No:082200087

Md. Golam Mostafa ID No:082200044

Howlader Md. Sujauddin ID No:082200024

5th May,2012


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May 5, 2012

Mr. Golam Mohammad Forkan

Assistant Professor

Eastern University

Dhaka 1205.

Subject: Letter of transmittal

Dear Sir:

The report at your hand is on Measuring quality level of products of Banglar

Mela: Measuring perception of consumer to Banglar mela panjabi.. You

assigned us to prepare this report as a part of Marketing Research (MKT-463).

While writing this report, we have tired to follow your instructions.

We sincerely hope that this report meets your approval and its appraisal will

demonstrate our ability to prepare formal report. We will be glad to furnish

you with any clarification if required.

Sincerely yours,

(Mohammad Shahriar Alam) (Md.Golam Mostafa)

ID: 082200087 ID: 082200044

Program-B.B.A. Program-B.B.A.

(Howlader Md. Sujauddin)

ID: 082200024

Program-B.B.A.


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ACKNOWLEDGEMENT

First of all we pay our tribute to Almighty Allah for giving us the opportunity

to complete this report. We are grateful to our course instructor Mr. Golam

Mohammad Forkan for his coordination. Without his assistance we will not be

able to do such report. He gave us all the directions that how we can get

information to prepare such kind of report. Mr. Golam Mohammad Forkan

have taught us that how to write a good report. Again want to thank him that

the knowledge of write a report which is helps us in this semester and I hope

that it will be also helping us in every semester as well as in our job lives.


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Executive Summary

Panjabi is a thing that makes us more beautiful and it represents our personality

in a same way. We are conducting a research about shirt and its impact of our

life. Normally the consumers of todays era are more focusing on the branded

Panjabi rather than non-brand panjabi. Branded shirts give us the more prestige

and more comfort. It also last for a long life. For this reason, we are conducting

a research on the shirt and its impacts.

Our topic is Measuring perception of consumer to Banglar mela panjabi. To

find our findings we have divided our objectives into two parts. These are

broad and specific objectives.

The source of our data is based on both primary and secondary sources. Most

of the method we have used is primary data method. The secondary data, we

have used are from internet and the journal that are based on shirt industry. For

our research topic, we have chosen ultimate customers in urban area becausewe think they are the biggest group of people who are purchasing regularly

panjabi. For that reason, they can be a good reprehensive and these are the

sampling frame. Our total sample was 100. For the research purpose we have

selected a sample size. After that we have made a questionnaire and collected

information from the respondents.

For data representation and analysis we have used SPSS software. At first, we

found out the CronBachs alpha, which shows the reliability of the 4p related

questions. After that we found the frequency analysis. From which we can get

the mean, median, mode, standard deviation, variance, maximum and

minimum. At last, we did the cross tabulation.The findings are presented mainly in the form of self-explanatory tables with

some introductory highlights and conclusions. Reliability statistics showed the

reliable of questions consistency. This is the reflection of brand Banglar mela

users of Bangladesh.


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Table of Contents

Topics Page

Executive Summary..)

Chapter 1: ..7-8

Chapter 2: ...09

2.1-..09

Chapter 3: .....103.0- ....10

3.1- .10

Chapter 4.11

Chapter5:.28

Chapter 6:.30


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1.Introduction

Established in 1982, Banglar Mela is a fair trade organization dedicated to

bring about positive changes in the lives of disadvantaged artisans and

underprivileged urban and rural people by reviving and promoting their skills

and craft. Reaching out to weavers, potters, brass workers, jewellers, jute

workers, basket weavers, wood carvers, leather workers and more, Banglar

Mela embraces and nurtures a diverse representation of 65,000 artisans, 85% of

whom are women. Today, Banglar Mela has become the foundation upon

which independent cooperative groups and family-based artisans market their

craft, in an effort to position the nations handicraft industry on a world

platform of appreciation and acknowledgement.

1.1.Background of research

Banglar Mela has become very popular after the 1985s. People are now

trendier about local events & festivals like Pahela Falgun, Pahela Baisakh,

Victory day, Independence Day etc and they buy new and special products for

these events. People who want to buy quality full and exclusive collection they

like Banglar Mela panjabi. People who have no enough time to find out more

design they always go Banglar Mela. Because there have lot of collection. And

every type of people like this. It is very much popular for quality of the cloth.

Statement of the problem

PROBLEM DEFINITION

Management Decision Problem: Should Banglar Mela focus on the price,

brand, customer service, product variety and design to improve Panjabi quality.

Marketing Research Problem: To determine the influence of price, brand,

customer service, product variety and design to know the perception of the

shoppers about Banglar Melas Panjabi quality.

People search for quality while buying any apparel. Panjabi is both occasional

and continuous buying apparel. But what is the perception of Quality Panjabi

in peoples mind? Do they consider brand or price or some other attributes and

what are those? Does it brand vary between female and male choice? If they

consider a number of attributes, do they really have any impact on existing

Panjabi brand retails?


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Several curiosities lead to a simple question, what is peoples perception about

quality Panjabi considering price, brand, design, and customer service and

product variety? To know if these attributes have any impact on brand retail,

we choose Banglar Mela to testify its perceived quality among customers

considering the following attributes.

2.Objectives of the study:

This research is for educational purpose only. It is demanding for Marketing

Research, code-461 course. So we can say the primary objectives of t his

research is to know how to conduct marketing research and also know how to

write formal report.

.

Broad objective :

Broad objective of this research is to find out the report has been done to

identify perceive quality regarding buying Panjabi and compare it to the

renown Panjabi seller Banglar mela.

Specific objectives:

Our specific objectives can be described as follows

#Buying decision of the panjabi

#Consumer preference of different companies Panjabi

#Consumers preference on quality

#The purchase pattern

#The pricing consideration of Banglar Mela pangabi

#People think about the price and design of the Banglar Mela panjabi

#People perceptions on availability of the product

#How they get information about washing powder


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2.1 SCOPE OF THE STUDY

The intent of the research is to understand how shoppers of Panjabi perceive

the quality of Banglar Melas Panjabi and their general perception of Panjabi

quality.

Scope and Limitation:

We can work better and also give more emphasize on this research but there are

some limitation we could not do that.

The limitations are :

#Short period of time

#Cost of doing research#Unavailability of desired information

#Lack of respondents response

#Inaccuracy of data

#Lack of analyzing power

3.Methodology

Research Design:

We make our report on the basis of conclusive research. Our report is related

with the quality of the panjabi and the customer perceptions of the different

segment of customer. To estimate the percentage of units in a specified

population of exhibiting a certain behavior and to determine the perceptions of

the product characteristic we make report under conclusive research.

Sample design:

Sample refers a portion of total population. It is a portion of the total population

carefully selected to represent that population.

For our research we have selected Banglar Mela. For our research we have

taken some days randomly to get a whole picture of the company to analyze thedata. We have chosen shoppers of Dhaka as our population sample (100

respondents). The respondents were selected based on simple random sampling

technique, which is choosing the respondent according to researchers choice.

By taking the samples we have the whole idea about Banglar Melas Panjabi

quality and general perception about Panjabi Quality


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Sampling technique:

We took samples on the basis of simple random sampling method. We

surveyed respondents randomly. There were some refusals during the

interviews in Banglar Mela outlets,where a few people refused to participate in

the survey either because they were in a hurry or because they were unwilling

to do so. In such instances, we politely apologized for interrupting them and

looked for other possible respondents. To identify the interest of people from

different age and income groups.

Sample size:

This type of research requires a vast sample size, but in short scale research we

could not take a vast sample. The sample size we used when we took our

survey was 100. The science of choosing sample size is dependent on manyfactors such as population size, confidence level, error level etc. For our survey

determining to simplify things we took, a convenient sample size because its

benefits in this case out weights the problems it may cause. Having a 100

respondent survey helps in simplifying many of the complications in statistical

analysis

3.1.Methods of data collection:

We have used some procedure for collecting our data. Hence, we have usedtwo types of data such as primary data & secondary data.

Primary data

Primary refers core data. Which we get from primary sources for instance

questionnaire, standardized tests, observational forms, laboratories notes which

are also called raw data. We used a sample questionnaire which is made up by

our group and under the observation of our faculty.

Secondary data

Secondary data refers literature studies made by others for their own purpose.Secondary data helps current researchers while working on related fields.

While doing this research we have taken some secondary data which helped us

to make our concept understandable. As secondary data we have collected our

relevant information from the internet. We accessed internet for reviewing the

information that provide us some useful information about Banglar Melas

Panjabi and about the research related information.


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4.0 Analysis and Discussions

4.1 Introduction: Quality product means the collection of features andcharacteristics of a product that contribute to its ability to meet given

requirements. People search for quality while buying any apparel. Panjabi is

both occasional and continuous buying apparel. But what is the perception

of Quality Panjabi in peoples mind? Do they consider brand or price or

some other attributes and what are those? If they consider a number of

attributes, do they really have any impact on existing Panjabi brand retails?

Frequency distribution, pic chart and Cronbachs alpha test are discussed

below.

4.2 Summary Statistic:

Do yougo tobrandshopsto buypanjabi

?

Howmuchdo youthinkthat a"qualit

y"panja

bishouldcost?

Colorcombination

ofBangl

arMela

spanjabi isgood

Banglar

Melaspanjabi colorvariation is

execellent

Designof

Banglar

Melaspanjabiis good

BanglarMelaspanjabi

iscomforta

ble toware

Banglar

Melaspanjabiis soft

Yarn ofBangla

rMelaspanjabiis good

Banglar

Melaspanjab

i islong

lasting

Lebeling of

BanglarMelaspanjabi

isinformat

ive

Packaging of

BanglarMelaspanjabi

offunction

albenefit

Packagingod

Banglar

Melaspajabiis nicelookin

g

N Valid 100 100 100 100 100 100 100 100 100 100 100 100

Missing

0 0 0 0 0 0 0 0 0 0 0 0

Mean 1.10 2.43 2.45 2.58 2.41 2.51 2.55 2.97 3.09 2.99 2.80 2.55Median 1.00 2.00 2.00 2.50 2.00 2.00 3.00 3.00 3.00 3.00 3.00 2.00

Mode 1 2 2 3 2 2 3 3 4 3 3 2

Std. Deviation .302 .856 1.192 1.232 1.074 .990 .957 .969 .965 .927 1.025 .978

Range 1 3 4 4 4 4 4 4 4 4 4 4

Minimum 1 1 1 1 1 1 1 1 1 1 1 1

Maximum 2 4 5 5 5 5 5 5 5 5 5 5


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4.3 Frequency and Pic Chart:

4.3.1. Do you go to brand shops to buy panjabi?

Frequency Percent Valid PercentCumulative

Percent

Valid yes 90 90.0 90.0 90.0

no 10 10.0 10.0 100.0

Total 100 100.0 100.0

yes

no

panjabi ?

From the chart we can see that, 90% people go to branded shop for buying

Panjabi and 10% people do not go to branded shop for buying Panjabi.

Frequency TableN Valid 100

Missing 0

Mean 1.10

Median 1.00

Mode 1

Std. Deviation .302


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The mean is 1.10 so it represents average respondents strongly agree with the

statement go to brand shops to buy Panjabi. Median is 1 so it represents

average respondents strongly agree with the above statement. It is close end

distribution. Mode is 1 that represents respondents are strongly agree and as it

is negatively skew so mean may be smaller. Finally std. deviation is .30,

27.27% of mean so mean represent accurate data.

4.3.2. How much do you think that a "quality "panjabi should cost?

Frequency Percent Valid Percent

Cumulative

PercentValid less than

150013 13.0 13.0 13.0

1501-2500 42 42.0 42.0 55.0

2501-3500 34 34.0 34.0 89.0

above3500 11 11.0 11.0 100.0

Total 100 100.0 100.0

less than 1500

1501-2500

2501-3500

above3500

How much do you think that a "quality "panjabi should cost?


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From the chart we can see that, 13% people think that quality Panjabi price

should be less than tk.1500, 42% people think that quality Panjabi price should

be tk.1501-2500, 34% people think that quality Panjabi price should be

tk.2501-3500 and 11% people think that quality Panjabi price should be above

tk.3500.

4.3.3. Color combination of Banglar Melas panjabi is good


Percent

Valid StronglyAgree

23 23.0 23.0 23.0

Agree 39 39.0 39.0 62.0

can't decide 13 13.0 13.0 75.0

Disagree 20 20.0 20.0 95.0

StronglyDisagree

5 5.0 5.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

StronglyDisagree

Color combination of Banglar Melas panjabi is good


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From the charts we can see that, 23% respondent are strongly agree with the

statement Color combination of Banglar Melas panjabi is good, 39%

respondent are agree with the statement, 13% respondent are can't decide

with the statement, 20%respondent are disagree with the statement and 5%

respondent are strongly disagree with the statement.

Frequency Table

N Valid 100

Missing0

Mean 2.45

Median 2.00

Mode 2

Std. Deviation 1.192

The mean is 2.45 so it represents average respondents agree with the statement

Color combination of Banglar Melas panjabi is good . Median is 2 so it

represents average respondents agree with the above statement. It is close end

distribution. Mode is 2 that represents respondents are agree and as it is

negatively skew so mean may be smaller.. Finally std. deviation is 1.19,

45.57% of mean, so mean do not represent accurate data.

4.3.4. Design of Banglar Melas panjabi is good


Percent

Valid StronglyAgree

21 21.0 21.0 21.0

Agree 37 37.0 37.0 58.0

can't decide 26 26.0 26.0 84.0

Disagree 12 12.0 12.0 96.0

StronglyDisagree

4 4.0 4.0 100.0

Total 100 100.0 100.0


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statement Design of Banglar Melas panjabi is good, 37% respondent are

agree with the statement, 26% respondent are can't decide with the

statement, 12% respondent are disagree with the statement and 4%


Frequency Table

N Valid 100

Missing 0

Mean 2.41

Median 2.00

Mode 2


The mean is 2.41 so it represents average respondents agree with thestatement Design of Banglar Melas panjabi is good. Median is 2 so it

represents average respondents agree with the above statement. It is close

end distribution. Mode is 2 that represents respondents are agree and as it is

negatively skew so mean may be smaller. Finally std. deviation is 1.07,

44.40% of mean so mean do not represent accurate data.

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Design of Banglar Melas panjabi is good


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4.3.5.Banglar Melas panjabi is comfortable to ware


Percent

Valid StronglyAgree

13 13.0 13.0 13.0

Agree 43 43.0 43.0 56.0can't decide 27 27.0 27.0 83.0

Disagree 14 14.0 14.0 97.0

StronglyDisagree

3 3.0 3.0 100.0

Total 100 100.0 100.0


statement Banglar Melas panjabi is comfortable to ware, 43% respondentare agree with the statement, 27% respondent are can't decide with the

statement, 14% respondent are disagree with the statement and 3%


Frequency Table

N Valid100

Missing

0Mean

2.51

Median2.00

Mode2

Std. Deviation.990

Strongly Agree

Agree

can't decide

Disagree

StronglyDisagree

Banglar Melas panjabi is comfortable to ware


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The mean is 2.51,so it may be 3, so it represents average respondentcan't

decide with the statement Banglar Melas panjabi is comfortable to ware.

Median is 2 so it represents average respondents agree with the above

statement. It is open end distribution. Mode is 2 that represents respondents

are agree and as it is negatively skew so mean may be smaller. Finally std.

deviation is 0.99, 39.44% of mean so mean do not represent accurate data.

4.3.6. Banglar Melas panjabi is soft


Percent

Valid StronglyAgree

13 13.0 13.0 13.0

Agree 35 35.0 35.0 48.0

can't decide 40 40.0 40.0 88.0

Disagree 8 8.0 8.0 96.0

StronglyDisagree

4 4.0 4.0 100.0

Total 100 100.0 100.0


statement Banglar Melas panjabi is soft, 35% respondent are agree with

the statement, 40% respondent are can't decide with the statement, 8%

respondent are disagree with the statement and 4% respondent are strongly

disagree with the statement.

Strongly Agree

Agree

can't decide

Disagree

StronglyDisagree

Banglar Melas panjabi is soft


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Statistics

N Valid 100

Missing 0

Mean 2.55

Median 3.00

Mode 3

Std. Deviation .957

The mean is 2.55, it may be 3, so it represents average respondent can't

decide with the statement Banglar Melas panjabi is soft. Median is 3 so it

represents average respondents can't decide with the above statement. It isclose end distribution. Mode is 3 that represents respondents are can't decide

and it is symmetric distribution. Finally std. deviation is 0.95, 37.25% of

mean so mean do not represent accurate data.

4.3.7 Yarn of Banglar Melas panjabi is good


Percent

Valid StronglyAgree

3 3.0 3.0 3.0

Agree 31 31.0 31.0 34.0

can't decide 40 40.0 40.0 74.0

Disagree 18 18.0 18.0 92.0

StronglyDisagree

8 8.0 8.0 100.0

Total 100 100.0 100.0


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From the charts we can see that, 3% respondents are strongly agree with the

statement Yarn of Banglar Melas panjabi is good, 31% respondents are

agree with the statement, 40% respondents are can't decide with the

statement, 18% respondents are disagree with the statement and 8%

respondents are strongly disagree with the statement.

Statistics

N Valid 100

Missing 0

Mean 2.97

Median 3.00

Mode 3

Std. Deviation .969

The mean is 2.97 that is nearly 3, so it represents average respondentcan'tdecide with the statement Yarn of Banglar Melas panjabi is good. Median

is 3 so it represents average respondents can't decide with the above

statement. It is close end distribution. Mode is 3 that represents respondents

are agree and it is symmetric distribution. Finally std. deviation is 0.96,

32.23% of mean so mean do not represent accurate data.

Strongly Agree

Agree

can't decide

Disagree

StronglyDisagree

Yarn of Banglar Melas panjabi is good


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4.3.8 Banglar Melas panjabi is long lasting


Percent

Valid StronglyAgree 4 4.0 4.0 4.0Agree 26 26.0 26.0 30.0

can't decide 31 31.0 31.0 61.0

Disagree 35 35.0 35.0 96.0

StronglyDisagree

4 4.0 4.0 100.0

Total 100 100.0 100.0


statement Banglar Melas panjabi is long lasting, 26% respondents are




StronglyAgree

Agree

can't decide

Disagree

StronglyDisagree

Banglar Melas panjabi is long lasting


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Statistics

N Valid 100

Missing 0

Mean 3.09

Median 3.00

Mode 4

Std. Deviation .965

The mean is 3.09, so it represents average respondentcan't decide with the

statement Banglar Melas panjabi is long lasting. Median is 3 so it

represents average respondents can't decide with the above statement. It isclose end distribution. Mode is 4 that represents respondents are disagree

and it is positively skew so mean may be larger. Finally std. deviation is

0.96, 31.06% of mean, so mean do not represent accurate data.

4.3.9. Labeling of Banglar Melas panjabi is informative


Percent

Valid StronglyAgree

4 4.0 4.0 4.0

Agree 26 26.0 26.0 30.0

can't decide 42 42.0 42.0 72.0

Disagree 23 23.0 23.0 95.0

StronglyDisagree

5 5.0 5.0 100.0

Total 100 100.0 100.0


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statement Banglar Melas panjabi is long lasting, 26% respondents are




StatisticsN Valid 100

Missing 0

Mean 2.99

Median 3.00

Mode 3

Std. Deviation .927

The mean is 2.99 that is nearly 3, so it represents average respondentcan'tdecide with the statement Labeling of Banglar Melas panjabi is

informative. Median is 3 so it represents average respondents can't decide

with the above statement. It is close end distribution. Mode is 3 that

represents respondents are can't decide and it is symmetric distribution.

Finally std. deviation is 0.92, 33.76% of mean so mean do not represent

accurate data.

Strongly

AgreeAgree

can't decide

Disagree

StronglyDisagree

Lebeling of Banglar Melas panjabi is informative


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4.3.10. Packaging of Banglar Melas panjabi has functional benefit


Percent

Valid StronglyAgree

11 11.0 11.0 11.0

Agree 26 26.0 26.0 37.0

can't decide 40 40.0 40.0 77.0

Disagree 18 18.0 18.0 95.0

StronglyDisagree

5 5.0 5.0 100.0

Total 100 100.0 100.0

From the charts we can see that, 11% respondents are strongly agree with

the statement Packaging of Banglar Melas panjabi has functional benefit,

26% respondents are agree with the statement, 40% respondents are can't

decide with the statement, 18%respondents are disagree with the statementand 5% respondents are strongly disagree with the statement.

StronglyAgree

Agree

can't decide

Disagree

StronglyDisagree

Packaging of Banglar Melas panjabi of functionalbenefit


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Statistics

N Valid 100

Missing 0

Mean 2.80

Median 3.00

Mode 3


The mean is 2.80 that is nearly 3, so it represents average respondentcan't

decide with the statement Packaging of Banglar Melas panjabi has

functional benefit. Median is 3 so it represents average respondents can't

decide with the above statement. It is close end distribution. Mode is 3 that

represents respondents are can't decide and it is symmetric distribution.

Finally std. deviation is 1.02, 36.42% of mean so mean do not represent

accurate data.

4.3.11. Packaging of Banglar Melas pajabi is nice looking


Percent

Valid StronglyAgree

13 13.0 13.0 13.0

Agree 40 40.0 40.0 53.0

can't decide 27 27.0 27.0 80.0

Disagree 19 19.0 19.0 99.0

StronglyDisagree

1 1.0 1.0 100.0

Total 100 100.0 100.0


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From the charts we can see that, 13% respondents are strongly agree with

the statement Packaging of Banglar Melas pajabi is nice looking, 40%

respondents are agree with the statement, 40% respondents are can't decide

with the statement, 27%respondents are disagree with the statement and 1%


Statistics

N Valid 100

Missing 0

Mean 2.55

Median 2.00

Mode 2

Std. Deviation .978

The mean is 2.55, it may be 3, so it represents average respondent can't

decide with the statement Packaging of Banglar Melas pajabi is nicelooking . Median is 2 so it represents average respondents agree with the

above statement. It is open end distribution. Mode is 2 that represents

respondents are agree and it is negatively skew. Finally std. deviation is

0.97, 37.85% of mean so mean do not represent accurate data.

Strongly Agree

Agree

can't decideDisagree

StronglyDisagree

Packaging od Banglar Melas pajabi is nice looking


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indicates unsatisfactory internal consistency reliability. An important

property of coefficient alpha is that its value tends to increase with an

increase in the number of scale. From the table we can see that the value of

alpha is 0.83. As it is greater than 0.6 and between 0 to 1 so we can easily

say that internal consistency reliability is satisfactory.

5.0 Summary of Findings

From our analysis summary of findings are given below.

5.1 Frequency Analysis

Go to brand shops to buy panjabi with this statement 90% people say

Yes and 10% people say No.

Quality cost should with statement 13% people think that quality

Panjabi price should be less than tk.1500, 42% tk.1501-2500, 34% tk.2501-

3500 and 11% above tk.3500.

Color combination of Banglar Melas panjabi is good with this

statement mean is 2.45, medina is 2 and mode is 2 and std. deviation is1.19.

Design of Banglar Melas panjabi is good with this statement mean is

2.41, medina is 2 and mode is 2 and std. deviation is1.07.

Banglar Melas panjabi is comfortable to ware with this statement mean

is 2.51, medina is 2 and mode is 2 and std. deviation is 0.99.


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Banglar Melas panjabi is soft with this statement mean is 2.55, medina

is 3 and mode is 3 and std. deviation is 0.95.

Yarn of Banglar Melas panjabi is good with this statement mean is

2.97, medina is 3 and mode is 3 and std. deviation is 0.96.

Banglar Melas panjabi is long lasting with this statement mean is 3.09,

medina is 3 and mode is 4 and std. deviation is 0.96.

Labeling of Banglar Melas panjabi is informative with this statement

mean is 2.99, medina is 3 and mode is 3 and std. deviation is 0.92.

Packaging of Banglar Melas panjabi has functional benefit with this

statement mean is 2.80, medina is 3 and mode is 3 and std. deviation is 1.02.

Packaging of Banglar Melas pajabi is nice looking with this statement

mean is 2.55, medina is 2 and mode is 2 and std. deviation is 0.97.

5.2. Coefficient Alpha Analysis

Value of Coefficient alpha or Cronbachs alpha is 0.83. So internal

consistency reliability is satisfactory.


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6.0 Conclusion:

People who shop in Aaron dont think that the designs, color combination,

design, labeling, packaging etc are the pure indicator of Panjabi quality. They

also think that Banglar Mela does not have very attractive designs for Panjabi;

however, they shop because they think represents aristocracy. Shoppers of go

to the stores because they perceive that maintains a supreme quality in their

customer service. They also believe the designs are not as attractive as other

competing brands.

.

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