mkt plan presentation of healthy veggie

8/12/2019 mkt plan presentation of healthy veggie

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WELCOMEto the Marketing Plan Presentation of


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Presented yThe arketing Tycoons

minur Rashid Khan ID-41324045

Tarif Nabi Huda ID- 41324071

Devashish Banarjee ID-41324057

limul Kaysar ID-41324017


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Healthy Veggies is a virtual Vegetable store enabling customers to acceproducts online from a variety of retailers without having to physically vstore We provide full support to all of our clients starting from

Picture collage of our clients desired vegetables

Stock inventory

Customer service

Payment Gateway

Rapid Delivery.

About Healthy Veggie


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Quality centric and guarantee of toxic-free goods

Stock abundance in all seasons

Price Optimization

First of its kind

On delivery payment

Core competencies for Healthy

Veggie


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Healthy and Fresh nourishments to your r

To offer superior quality organic vegetato our customers convenience and retainsatisfaction.

Our Brand Promise:

Mission Statement:


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Our promise to offer utmost freshvegetable without any toxin chemical

We are the only vegetable retailer whomake shopping more convenient forour customers through home deliveryservice and cash payment on delivery


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StrengthsApplication of technology : Formaldehyde Meter, ColdStorage freezer etc.

Highly defined visual interfaces with convenient navigationsystem website

We are the first online vegetable shop in country whodelivers the goods to customers doorsteps

WeaknessesLimited resources

Gap in experience

Hard time in gaining customer loyalin traditional retail shopping

Hard time in finding good suppliers

OpportunitiesNew potential market segments outside Dhaka city

Business structure can be upgraded through applications oftechnology and innovations. For Example: new software

Opportunities for product line extension. For example: Fruitsection.

Opportunities in online marketing via cell phones andtablets.

ThreatsEntry of new competitors

New competitors with new technoloadvantage

Economic recession, Price inflation/

Political unrest, strikes and vandalis

SWOT

Analysis


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Short term Objectives

Long term objectives

Cover major

areas of Dhaka

Cancel all

intermediaries


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Marketing Communications Objectives

Promotional Objectives

TV

Radio

Billboards

Other Objectives


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Pricing Objectives

Survival

Maximize long-run profit

Maximize short-run profit

Increase sales volume (quantity)

Increase monetary sale

Obtain or maintain the loyalty and enthusiasm of distributoother sales personnel

Enhance the image of the firm, brand, or product

Other Objectives(Contd.)


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Catering to the needs of the middle class

Easy to receive

Willing to pay extra

Hygiene


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Steps taken Segment your audience

Demographically distribute audience

Dividing target market by behavior

TargetAudience


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Target

Customer:Our most lucrative

customers are the workingclass residents aging from 21

to 55 living in Dhaka citywho are involved in buying

most of the householdsupplies based on quality

and hygienic always seeking

convenient way of shopping.

Geographic

Segmentation

DemographicSegmentation

BehavioralSegmentation

Psyc

Segm


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i. Product

ii. Price

iii. Place

iv. Promotion715


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We will provide maximum types ofvegetables from home and abroad

All types of seasonal vegetablescustomers can get from us

We will provide all products below themarket price

Products and prices are given in ourcataloged


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As its online shop, so our place is virtual

Place largely in online ( website, social network)

Our service only available in Dhaka

But within six months we will reach Chittagong, Sylhet,

We have only one distribution channel

(Company


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I. Sales growth rate 20% per year and

II. Cost of goods sold will increase by 10% per year.

III. Office & storage rooms will be rented.

IV. Salary & wages will increase at a rate of 10% per year.

V. All general & administration expenses have an individual growth rate for tak

into consideration.

VI. Initially 50 vegetable items will be sold through this shop which will increase

every year.

VII. Financial projection for 3 years has been shown here.

VIII. Gross Profit Margin has been considered at 10% over the years.

IX. Break Even sales at total amount of Tk 15,645,557.

Major Assumption


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Particulars Amount in BDTFurniture & Fixtures 30,000Computer & related

equipment 60,000Legal Expenses & startup cost 15,000Initial Advertisement 30,000

Total Fixed Cost 135,000Working Capital 75,000

Total Project Cost 210,000Particulars Amount PercentageEquity 135,000 64%Debt 75,000 36%

Total 210,000 100%

Project Cost & Means of Financ


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Particulars Year 1 Year 2 Year 3Sales 4,950,000 5,445,000 5,989,500Cost of Goods Sold 4,500,000 4,950,000 5,445,000

Net Operating Profit 450,000 495,000 544,500Service Charge 1,260,000 1,512,000 1,814,400

Gross Profit 1,710,000 2,007,000 2,358,900General & Administrative ExpensesSalary 408,000 448,800 493,680Office Rent 144,000 151,200 158,760Vehicle Rent 600,000 630,000 661,500Fuel Cost 180,000 189,000 198,450Internet & Utility 60,000 63,000 66,150Depreciation 18,000 18,000 18,000Advertisement & Selling Expenses 72,000 86,400 103,680Bank Interest @17% 12,750 12,750 12,750Miscellaneous Expense 60,000 63,000 66,150

Total General & Administrative Expenses 1,554,750 1,662,150 1,779,120

Net Profit/(Loss) 155,250 344,850 579,780

Projected Income Statement


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Success of the above marketing plan depends on the following key factors:

Successful advertisement

Competitive pricing

Quality of service

Hassle free process

Secured Payment

Two dedicated teams: one for purchasing and the other for delivery

The marketing

implementation plan


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The Break-Even


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mkt plan presentation of healthy veggie

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