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MKT 571 Entire Course And Final Guide

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MKT 571 Entire Course And Final Guide

MKT 571 help Absolute Tutors

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MKT 571 Entire Course


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MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary MKT

571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1

Summary MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan,

Part I MKT 571 Week 2 DQ 1 MKT



MKT 571 Final Exam Guide


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1) Which of the following is most closely associated with a proactive marketing

orientation?

A. It involves delivering superior value.

B. It is about understanding and meeting customers’ expressed needs.

C. It represents the “make and sell" philosophy.

D. The marketer focuses on the customers’ latent or hidden needs.



MKT 571 new Week 1 Assignment Marketing Environment Simulation and

Summary


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Complete the Marketing Environment Simulation and Summary in My Marketing Lab.

Save your results report from the simulation to your computer.

Click the Assignment Files tab to submit your assignment



MKT 571 new Week 1 Quiz


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1. Which of the following is correct about marketing management?

2. Which of the following industries is most likely to use database marketing?

3. The Soccer World Cup is promoted aggressively to both companies and fans. This is

an example of marketing a(n)





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1. When purchasing, in which state does the consumer set a minimum acceptable cutoff

level for each attribute and then makes a buying decision?

2. Which of the following would consumers associate closely with a brand?

3. Which of the following is used to determine a competitive frame of reference for

brands to compete against other brands due to their closeness as substitutes?



MKT 571 new Week 2 Team Assignment New Product Launch Marketing Plan,

Part I (New)


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Create a product launch plan of no more than 1,050 words for 2 markets (domestic and

international).

Include the following components for both markets:

Market needs

Market growth



MKT 571 new Week 3 Individual Assignment Segmentation and Target Market

Paper


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Write a white paper on a company of your choice and discuss the market segmentation

within that industry along with the target market for the company and the selection

process for that target market.

Required Elements:

No more than 1200 words

Include demographic, psychographic, geographic



MKT 571 new Week 3 Learning Team Deliverable (Marketing Objective)


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Complete the Learning Team Deliverable.





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1. Which of the following is the most closely related with organic growth of an

organization?

2. Which of the following is the level at which the product’s primary characteristics

operate?

3. ----------------is the ability of a company to prepare on a large-scale basis individually

designed products, services, programs, and communications.

4. Product-line analysis provides information for two key decision areas: product-line

length and --------------------.





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1. Which marketing system is another channel development in which two or more

companies put together resources to exploit an emerging market opportunity?




Part II


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Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to

include the following:

Detail the target market profiles, key buying behaviors, and decision motivators for your

consumer and organizational target markets.



MKT 571 new Week 5 Individual Assignment Client Pitch Presentation


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Select a current product with which you are familiar, and pitch a new Integrated Marketing

Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following

components:

Identify any considerations you will need to employ



MKT 571 new Week 5 Learning Team Deliverables (Marketing Concepts)


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Complete the Learning Team Deliverable





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1. Mountain Dew is brand known for sponsorships of adventure events such as

snowboarding and skateboarding competitions. What is the most likely objective of

Mountain Dew’s sponsorship of these events?

2. When a consumer considers a product or service, he or she will choose whichever

product or service delivers the highest





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1. Which of the following is true regarding a marketing audit?

2. A marketing audit typically best cinducted by a(n)

3. Which of the following is likely to be an important trend in marketing in the future?

4. Straight extension of the product means



MKT 571 new Week 6 Team Assignment Investor Pitch


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Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint®

presentation of 10-15 slides.

Include the following key components from your New Product Launch Marketing Plan:

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning




Part III


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Complete the final phase of your New Product Launch Marketing plan. Using the sample

Marketing Plan in Marketing and Management (pp. 60-65), consider your product

launch to date, reflect on additional learning, and refine to create a Marketing Plan for

your new product. Your plan should be no more than 3,500 words. Be sure to include

the following:

Executive summary



MKT 571 Week 1 DQ 1


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What have been the major marketing trends in the last decade?

What new marketing trends do you anticipate in the next 10 years?



MKT 571 Week 1 DQ 2


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UOP has been the darling of Wall Street during the last few years. They offer some of the

highest profit margins of any company in America today. And UOP has had a fine

record of growing both revenue and profits. They are, by far, the largest private

university in the Country.



MKT 571 Week 1 Summary


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Write a Short Summary about this week



MKT 571 Week 2 DQ 1


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This week we are reading about "branding".

Here is a recent article on the subject.

Comments please.

http://www.ksbw.com/money/21467497/detail.html.



http://www.ksbw.com/money/21467497/detail.html

MKT 571 Week 2 DQ 2


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We are entering a real crowded and mature market with our CNN product. (Read class

case introduction). Here is a two part DQ.





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Write a Short Summary about this week Learning



MKT 571 Week 3 DQ 1


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What do you think are the most important characteristics/attributes of successful sales

people? Discuss BTW Sales is part of the marketing function.



MKT 571 Week 3 DQ 2


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You are working at Johnson & Johnson and one of your responsibilities is to set prices for

new drugs. The firm has invented a cure for Aids and is protected by patent. The cost

for the one time injection that cures the disease is $100 and includes amortization of the

development cost (The $1 billion cost to develop the product is included in the $100)

and the cost raw materials. Assume that insurance companies currently spend $200,000

to treat an Aids patient. Assume 20% of the world population is covered by insurance or

socialized medicine.





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MKT 571 Week 4 DQ 1


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Let's assume that our overall objectives for the ReCharge bar is to generate $300 million

in year 1 sales and capture the #1 market share position in the U. S market. Describe

your Distribution strategy to allow these lofty goals to be accomplished.



MKT 571 Week 4 DQ 2


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Let's assume that The Recharge Bar has been wildly successful and we have achieved all

our major objectives in the U. S. market by the end of year three. Should we consider

expanding our distribution globally? What are some of the major factors that we need to

be aware of and plan for? In other words, what makes marketing on a global basis more

difficult than simply distributing our product nationally?





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MKT 571 Week 5 DQ 1


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Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to

capture the #1 market share position in the category by the end of our first full year of

operation.

(BTW. Setting marketing objectives prior to developing strategy is real important)

What should our promotional budget be? Why? What methodology did you use



MKT 571 Week 5 DQ 2


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Instead you're going to get a chance to get your creative juices going and to hopefully

have some fun doing it.

Each of you will demonstrate your creative approach to the ReCharge Bar by developing a

TV commercial, radio spot or magazine ad. You don't need to get fancy with the

graphics. You can verbally describe what is going on. But write the actual copy for your

ad.





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