MKT 500 Week 7 Discussion
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Transcript of MKT 500 Week 7 Discussion
MKT 500 Week 7 Discussion Question
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"Advertising Media and Integrated Marketing Communications (IMC)" Please respond to the following:• * From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.• From the first e-Activity, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement.