MKT 475 Week 7 Quiz StrayerClick on the Link Below to Purchase ! "ra#e# Course Materialhtt$%&&hw'ala(co)&MKT*475*Week*7*Quiz*Strayer*4+7(ht)Quiz , Cha$ter -./alue*Chain Strate'y

True&0alse Questions 1. Buying and selling activities by marketing intermediaries reduce the number of transactions for producers and end-users. 22. A single product makes distribution by the manufacturer economically feasible, whereasthe cost of direct sales for a complete line may be prohibitive. 2 3. elationships between the conventional channel participants are rather informal and the members are not closely coordinated. 2!2". #he conventional channel of distribution is a group of hori$ontally linked independent organi$ations. 2!2%. elationships between the conventional distribution channel participants are rather informal and the members are not closely coordinated. 2!2&. A primary feature of a vertical marketing system is the management 'or coordination( ofthe distribution channel collectively by the organi$ations involved. 2!2). *f one retailer or dealer in the trading area distributes the product, then management is following a selective distribution strategy. 2!&+. ,arge producers with e-tensive capabilities and resources have a lot of fle-ibility in choosing intermediaries. 2!)!. A conventional distribution channel offers little opportunity for control by a member firm, yet there is a lot of fle-ibility in entering and e-iting from the channel. 2!!1.. Agile supply chains re/uire long-term partnership with suppliers. 3."Multi$le Choice Questions11. 00000 is defined as the group of vertically aligned organi$ations that keep improving aproduct in moving from basic supplies to finished products for consumer and organi$ational end-users.A. 1alue chainB. 2istribution strategy3. etail strategy2. 2igitalchannel 212. 00000 is a network of value chain organi$ations performing functions that connect goods and services with end-users.A. ,ine e-tensionB. etail chain3. 3hannel of distribution2. 2igital channel 2 13. 4hich of the following value-added activities would most effectively reduce the number of transactions for producers and end-users5A. Assembly of products into inventoryB. 6ervicing and repairs3. 7rocessing and storage of goods2. Buying and selling activities by marketing intermediaries 2 1". 4hich of the following value-added activities helps to meet buyers8 time-of-purchase and variety preferences5A. Assembly of products into inventoryB. #ransportation3. 7rocessing and storage of goods2. Advertising and sales promotion 2 1%. 3onsumer-products manufacturers often direct advertising to 00000to help pull products through distribution channels.A. middlemenB. consumers3. distributors2. retailers 2 1&. 4hich of the following factors favors direct distribution by the manufacturer5A. 6imple product9applicationB. ,arge number of geographically concentrated buyers3. :pportunity for competitive advantage2. 6mall and fre/uent purchases 2!11). #he 00000 of distribution is a group of vertically linked independent organi$ations, each trying to look out for itself, with limited concern for the total performance of the channel. A. digital channelB. vertical marketing system3. direct channel2. conventional channel 2!2 1+. *n a 00000, one organi$ation coordinates the distribution channel and directs programming of channel activities and functions.A. vertical marketing system B. conventional channel3. direct channel2. digital channel 2!2 1!. 00000 1;6 includes various formal arrangements between channel participants including franchising and voluntary chains of independent retailers.A. :wnershipB. 3ontractual3. Administered2. elationship 2!"2.. 00000 1;6 e-ists because one of the channel members has the capacity to influence other channel members and e-erts substantial control over them.A. :wnershipB. 3ontractual3. Administered2. elationship 2!"21. *n 00000 1;6, a single firm does not e-ert substantial control over other channel members but involves close collaboration and sharing of information. A. ownershipB. contractual3. administered2. relationship 2!"22. 00000 marketing system e-ists when two or more unrelated companies put together resources or programs to e-ploit a marketing opportunity. *ts characteristics are close to the partnering,