1

Mopar Playbook | February 2017 Your Go-to-Market Resource Guide for Service & Parts

MKT-251-17

2

Mopar Playbook | February 2017 Service Drive Tools & Promotions, Exciting New Accessories & More!

SERVICE DRIVE Highlights

ACCESSORIES Highlights

REPAIR/WHOLESALE Highlights

CUSTOMER EXPERIENCE Highlights

GO TO ACCESSORIES GO TO CUSTOMER EXPERIENCE GO TO REPAIR/WHOLESALE GO TO SERVICE DRIVEE

• Points Plus Program

• Pebble Beach Promotion

• TireWorks/Ohtsu Tires

• January MSER

• Winter Cash Blast

• RAM Truck Month

• Accessory Excellence

• MasterShield

• Mopar WiFi

• Collison Conquest Program

• Mopar Glass Program

• Dealer Personalized

Program

• MM Sales Tools

• Uconnect Q1 Changes

• Mopar Owner Site

• Hazmat Training Policy

BEGINNING THIS MONTH! Mopar Playbook will soon become part of the NEW Mopar Digital News Feed!

You asked for simplified and more relevant communications from Mopar, so we

developed a new system: The Mopar Digital News Feed. “The Feed” will deliver Mopar

Playbook content as well as news and program information tailored to your preferences

beginning in February 2017.

Your Mopar News Feed will offer more:

• CUSTOMIZED CONTENT – Tailored to your role at the dealership – plus any other content

you choose to receive. Look for the Welcome Kit coming in January for information about

setting your preferences • CHOICES – You’ll be able to read headlines and short summaries or select to read the

entire article.

• INTERACTION – The new system is more than just words and pictures. It will host videos,

image libraries, walkthroughs, how-tos and much more.

• CAPABILITY – Easy-to-follow navigation lets you search, sort, filter, bookmark and share

content with ease.

FEB MARCH APRIL

UPCOMING MOPAR MARKETING CALENDAR

• RAM Truck Month

• Pebble Beach Promo

• Winter Cash Blast

• Wiper Consumer Rebates

• Buy 3 Tire Offer

• Rotor Expansion Promotion

• Pebble Beach Promo

Visit the Mopar Dealer Site

Through DealerCONNECT or call Mopar

Program Headquarters

at 800-356-3490.

*DealerCONNECT > Service > Service Marketing > Mopar Dealer Site

*DealerCONNECT > Parts > Mopar Marketing > Mopar Dealer Site

• Car Care Kit

• EcoBox Promo

• New York International Auto

Show

• Cabin Air Filter Pull

3

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE

ALL THINGS OIL

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE

2017 PEBBLE BEACH GOLF PROMOTION – PURCHASE QUALIFYING PARTS TO WIN!

Get ready to win big this year! Purchase qualifying parts between January 1st and

March 31, 2017 and enter for a chance to win an all-expense paid trip for two to

stay and golf at Pebble Beach Resorts! Additional Prizes will be awarded during

January and February with the grand prize being awarded in March!

HOW TO WIN

Each month, the dealers with the largest year-over-year growth of purchases on

qualifying parts will win the below prizes. Dealers must meet the minimum

qualifiers shown below. For dealers that joined the bulk oil program after January

1, 2016, their Q3-Q4 2016 average bulk oil purchases will be used as their Q1 2016

baseline, so not to give them an unfair advantage over other dealers. Dealers will be able to track their progress on www.dealers-mopar.com.

For a full list of program rules including qualifying parts, minimum purchase

requirements and terms and conditions, please review the Pebble Beach

Promotion Flyer.

From June 4-8, winners will stay

at the Inn at Spanish Bay

For January, 250 prizes will be awarded including 50 Mopar Calloway

Golf Bags (valued at $195 each).

4

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE

TIRES & BATTERIES

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE

MOPAR TIRE WORKS WINTER TIRE ASSEMBLY

Winter is STILL here. Support your customers for cold weather conditions.

The Mopar TireWorks Winter Assembly Program is here to help you give your

customers what they need to safely get through the 2017 winter season. We

offer fully assembled steel wheel winter assemblies for popular vehicle models.

Quantities are limited, so order now.

Orders may be placed through the Mopar TireWorks & Battery Advantage

Website through DealerCONNECT. You can also access these assemblies

through the Dynamic Retail Selling Guide also in DealerCONNECT.

View the Winter Wheel & Tire Assembly flyer today!

REMINDER - MOPAR TIRE WORKS AND OHTSU TIRES - REMINDER

Based on dealer feedback, the Mopar TireWorks Program is happy to announce the

availability of an entry level tire option for your used car needs — Ohtsu Tires.

Beginning back in January, Ohtsu models are available in the FP7000 and ST5000

models, which will cover 37 different sizes. These tires are NOT intended to be sold to

your service lane customers, as they do not fit in Mopar’s strategy for maintaining

customers driving experience through the Original Equipment tire replacement. These

tires are now available to Mopar dealers as part of the national launch. Please note that

because these tires are not intended for your service customers, they will not appear in

the Dynamic Retail Selling Guide® nor any consumer-facing platforms, which also

include:

• RightTurn

• Online Tire Stores

• eService Platforms

The Ohtsu line will also not be available through wiAdvisor. These tires will also not

receive other program benefits such as Road Hazard and Points Plus.

Your Mopar TireWorks account manager will work with you on stocking these tires

appropriately and is here to answer any questions you may have.

View the Tireworks/Ohtsu Tire Announcement

*DealerCONNECT > Service

> Dynamic Retail Selling Guide

Effective since January 9, 2017, the Points Plus program will transition to a

new program, aiming to drive additional consumer traffic and business into

your dealerships! This program will bring you additional consumer events, including Buy 3 promotions. You will still receive incentives for your loyalty

to the Mopar TireWorks program, including Dealer Rewards, Winning

Lifestyles, and MSER.

All points accrued during the first week of January were credited to your

account last month. You will still have until February 28, 2017, to redeem all

remaining 2016 and 2017 points. After February 28, all remaining points will

be forfeited.

Contact us at 888.31.MOPAR (888.316.6727)

with questions or for more information.

2017 POINTS PLUS TRANSITION

5

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE HOME ACCESSORIES

CUSTOMER EXPERIENCE

SERVICE DRIVE REPAIR &

WHOLESALE

MVP & wiADVISOR

ROAD HAZARD TIRE & WHEEL PROTECTION – DISPLAY PREORDER

Preorder your Tire & Wheel Protection display(s) and sell more MVP plans on the service

lane. Features backing, pricing panel, pricing decals, and tire stand. Only $240 each and

eligible for Mopar One 50% reimbursement ($120 net!). Preorder yours today!

MVP COMPONENT COVERAGE PLANS

Component Group Coverage plans are a series of factory-backed mechanical protection

plans, providing coverage on all parts within a specific component group. Designed

specifically for sale on the SERVICE LANE, these plans are to be sold immediately following

repairs. These plans afford your budget-conscious customers an economical alternative to

full mechanical plans.

Component Group Package Options:

• Suspension, Steering & Brakes

• Engine • Electrical

• Drivetrain

• Engine Cooling & Fuel

• Air Conditioning/Heating

• Transmission/Transaxle

Plan Details:

• 2, 3 and 4 year terms

• Unlimited Mileage

• $0 Deductible

• Coverage term begins at the time

of sale, not the in-service date

• Available on 2005 to current year

model with no more than 100,000

odometer miles

Please reference *for plan

costs and complete details

*DealerCONNECT > Service Contracts >

Dealer Sales > eGuide

wiADVISOR MSER REWARDS FOR TIRE SALES & MOPAR VEHICLE PROTECTION PLANS

When a service advisor sells 4 tires through wiADVISOR, they will

receive a $10 MSER Reward* and a $5 MSER Reward if they sell

2 tires.*

MAKE THE MOST OF THIS OPPORTUNITY - HELPFUL HINTS

• Pod every vehicle that comes in for service

• Present tire offers to every eligible customer when using

wiADVISOR - 78% of customers purchase tires from the first

person to recommend them

• Contact customers who have recently declined new tires by

phone or email with the offer

See the wiADVISOR Promotions Flyer for details!

6

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE

ALL MAKES RETAIL UPDATE

HARNESS THE POWER OF AMAZON

Magneti Marelli has teamed up with Amazon to offer a simple and cost-effective marketplace

exposing your all-makes parts sales efforts to millions of online parts shoppers each month. We

are making it easy for you to reap the benefits of Amazon’s amazing success!

To get started, view the Flyer or visit the Magneti Marelli Amazon site. *Amazon Brand Guidelines

have changed. To get more information, please contact your Amazon representative.

Watch ‘Experience Selling on Amazon’ video

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE

MOPAR AND MAGNETI MARELLI BRING IT ALL TOGETHER

Market your services and parts. Check out the new Magneti Marelli sales tools available including

a 20% Rebate Program Flyer, Co-Branded Counter Mats, 2017 Calendar Magnet, and

Co-Branded Warranty Stickers.

If you haven’t taken advantage yet, be sure to stock up on high-quality parts—

and save on future purchases while you’re at it. In January and February,

buying Magneti Marelli Offered by Mopar parts qualifies you for a 10% or 20%

rebate on all parts you purchase in March. Use these savings to lower the

overall cost of your inventory, or for future sales incentives for customers.

Either way, you win.

View details of the Winter Cash Blast today!

BOOST YOUR INVENTORY. BOOST YOUR SAVINGS.

WE’VE EXPANDED OUR ROTOR LINE. AND YOUR BOTTOM LINE

With the new year comes new opportunities for your business and more options

and better value for your customers. On February 1, we expanded our line of expertly engineered brake rotors from 15% to 85% coverage on FCA vehicles, giving

you way more options to service your customers for less. And this is just the

beginning. There are many more Magneti Marelli Offered by Mopar parts to come,

because everyone deserves quality parts at a great price.

To get all the information including new fitments, click here.

MAGNETI MARELLI PART NUMBER CHANGE

Magneti Marelli offered by Mopar part numbers will be changing to include an alpha

suffix. There is no change to the part or packaging - only the part number. A few things you

need to know:

• Changes will begin in February 2017

• Parts will be linked with an interchangeable supersession

• You may receive mixed shipments of the part numbers until the old part

number stock is exhausted

• Industry identifiers will remain incorporated

7

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE HOME ACCESSORIES

CUSTOMER EXPERIENCE

SERVICE DRIVE REPAIR &

WHOLESALE

MSER & ADDITIONAL PROMOTIONS

MSER – Q1 PROGRAM WITH FEBRUARY HIGHLIGHTS

February MSER Wrap

• Rake It In With RamBox Accessories - New on the menu for February are the

RamBox Cargo Organizer (5.7’ and 6.4’) and the RamBox Tool Caddy. Celebrate Ram

Truck Month with this special new earnings opportunity! *See payout chart for part

numbers.

• Find Your Gear in February - Transmissions, Trans Axles and T-Cases are continuing

on the February Payout Chart. Earn on Customer Pay and Internal Repair Orders

($25 Service Techs, $20 Service Advisors, $5 override for Service Managers).

• Pad Your Earnings! - February only - Advisors, Technicians and Parts Personnel can

now earn $1 for every OE and Magneti Marelli Brake Pad Kit *Parts and Service Managers

will earn a 10% override.

• Uconnect, Uearn - Service Advisors earn $10 for each Uconnect activation you

perform! Rules are on the Marketing Page.

• Feel the Love From wiADVISOR! February Only. Sell a set of 2 tires using

wiADVISOR, earn $5. Sell a set of 4 tires using wiADVISOR, earn $10! *All purchases

must be made through DealerTire. wiADVISOR will also continue to pay $2 on any MVP Plan sold using

wiADVISOR technology.

FCA MASTERCARD FEBRUARY PROGRAM – CREDIT CARD CENTRAL

Drive card membership and in-store redemption by taking advantage of the volume bonus

program below!

• 0-4 cards = $65 flat per card

• 5+ cards = $65 flat + $10 retroactive bonus on every card ($75 total)

February FCA Mastercard Program Rules I February FCA Mastercard Program Summary

Note: All sales, service, parts and administrative dealership personnel who are registered in the

Chrysler SID system and have successfully completed their annual FCA Performance Institute – FCA MasterCard training (course code: MCARD1WB) requirement qualify for earned incentive payments.

*DealerCONNECT > Service

> Credit Card > Credit Card Central

GO BIG OR GO HOME - MOPAR DIESEL EXHAUST FLUID

Mopar makes it easy for you to service diesel-powered vehicles with price-competitive

55-gallon drums of Mopar diesel exhaust fluid (DEF). Order two (2) 55-gallon drums of

Mopar DEF and we’ll include a complimentary pump dispenser. Mopar DEF is an ultra

pure solution designed for all diesel-powered vehicles with SCR systems.

Order two 55-gallon drums of Mopar DEF (68035700AC) and we’ll give you a

complimentary pump dispenser. Order Today!

DEALER NET PRICING:

Mopar Diesel Exhaust Fluid (DEF) 68035700AC – 55 Gallons - $247.50 each

View the full DEF promo here

8

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE HOME ACCESSORIES

CUSTOMER EXPERIENCE

SERVICE DRIVE REPAIR &

WHOLESALE

PEBBLE BEACH PROMOTION – OPEN UNTIL MARCH

Don’t forget to start stocking up on qualifying parts for this winter’s hottest

promotion. For a full list of qualifying parts and program rules, please see the Promotion Flyer!

A SQUEAKY CLEAN DEAL – 55-GALLON CAR WASH CONCENTRATE

Don’t forget about the new Mopar 55-gallon Car Wash Concentrate. Get up to 3,500 vehicles

looking like new again, thanks to special “gloss enhancers.” It can be applied by hand or

through your automatic cloth or brush car wash because it contains no harsh chemicals to

irritate your skin or a car’s surface. And it costs less than 10¢ a cleaning when used properly.

So, get a drum today and keep your customers happy and their cars sparkling.

DEALER NET PRICING: • 55-Gallon Drum (PN 68350001AA) – $320

• 5-Gallon Container (PN 05013678AC) – $40 (reduced 20%) View the flyer here

9

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE

ADDITIONAL GO-TO-MARKET TOOLS

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE

SERVICE ANIMATION VIDEOS ARE NOW LIVE!

The Mopar Animation Service videos are now available for your viewing pleasure

on YouTube! Use these videos to help inform your customers of routine maintenance,

available accessories, and why they should always choose your dealership for vehicle

service! And be on the lookout for even MORE videos in the upcoming months! Like,

share, comment and subscribe today!

Battery Replacement I Get Personal with Mopar Accessories

SERVICE MARKETING I STANDARD OF CARE –FEBRUARY UPDATE

February Communications –Starting in February, Standard of Care Active mail and email

communications will feature the Mopar Battery Educational Video. This video will include quick

vehicle maintenance tips and the benefits of servicing at an FCA dealership. Mail will include a

new SMS text to view feature..

February Dealer Special Offers - During the month of February, if you are participating in the

3 Oil Change (ECP23N, ECPS23N, EGC23N) or 4 Oil Change (ECP24N, ECPS24N, EGC24N)

Service Contract Offers, they will populate in 5 and 8 month communications. Owners who already have a Mopar Vehicle Protection plan will not be sent these offers – but will be reminded

to use their plan.

Big Deal Combo Offer - February communications will include the Big Deal Combo Offer that

includes a conventional or semi-synthetic oil & filter change,tire rotation and multi-point

inspection.Inclusion of The Big Deal offer is based on your dealership’s enrollment in SMPA, and

like the February Dealer Special Offers, Diesel vehicle owners are not eligible to receive

these offers.

Trigger Emails - To further support efforts to drive owners into dealerships for service, the

following additional email communications are sent to owners based on their recent email

engagement activity.

For complete details on national/seasonal offers and more, see the

CDJR February SOC/POS Summary I FIAT February SOC/POC Summary

10

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE HOME ACCESSORIES

CUSTOMER EXPERIENCE

SERVICE DRIVE REPAIR &

WHOLESALE

ON DEMAND ONLINE PROSPECTOR - FEBRUARY

The On Demand web-based Service Prospector is a powerful system for ready-made, dealer

personalized service mailers and handouts. Select from a wide variety of mailer templates, choose

your own coupons and pricing and determine your customer or prospect criteria. This month’s mail

offerings include:

• Season’s Chaning #554

• Valentine’s Day #928

• Valentine’s Day #57

• Rotella #946

Don’t Forget: Need digital images? Get assets in 3 simple steps! (see Page 2)

See the February Summary and go to DealerCONNECT > Service > On Demand Service Prospector.

MAKE AN IMPACT WITH THE SERVICE DRIVE STORE

As the winter rages on, it’s time to bring your messages indoors. So, freshen up your service lane with

indoor Point-of-Sale (POS) and marketing materials you can find at the Service Drive Store.

This month we are offering Brake Displays at 50% off! Log into the Dealer Site and complete the order form to get your 50% off Brake Display today!

See the February Flyer for all offerings and visit dealers-mopar.com > Retail > Service Drive Store.

11

MOPAR PLAYBOOK | FEBRUARY 2017 – SERVICE DRIVE HOME ACCESSORIES

CUSTOMER EXPERIENCE

SERVICE DRIVE REPAIR &

WHOLESALE

MOPAR MERCHANDISE & RETAIL MARKETING

Featured Merchandise

Update your wardrobe and your home for the new year with the these all-new Mopar ideas!

Visit www.wearmopar.com today for all of the latest products in the authentic Mopar

merchandise collection. Remember Mopar Merchandise can be ordered on your parts

statement! Stock up and sell!

Display Planogram

Do you have a Mopar display case at your dealership? Do you need help dressing it up? Here

is a Display Planogram with all new Mopar Merchandise. The display and the merchandise are

available today for order! Bring this great branding piece to life and drive brand awareness

and sales all-year round. Check out the order form and stay tuned for more planograms to come!

FlexTech Featured Items

NADA may be over but the saving continue! From now through February 16th get 25% on

featured FlexTech items. For a full list of include items click here.

Additionally, receive a complimentary Wire Grid Panel with the purchase of a Wall Mounted or

Mobile Merchandiser Fixture from the Mopar FlexTech program.

Also, check out the latest issue of Retail Refresher for even more retail tips and best practices!

Want to learn from others’ best practices or share your own? Check out the latest edition of

Mopar MOMENTUM and share your story to get featured in the next issue!

Email your success stories today! Pietro.MoparMomentum@chrysler.com

FEATURE YOUR DEALERSHIP IN MOPAR MOMENTUM

Display Planogram

12

MOPAR PLAYBOOK | FEBRUARY 2017 – ACCESSORIES

FEATURED ACCESSORIES, PROMOTIONS & SALES TOOLS

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE

MASTERSHEILD VEHICLE PROTECTION PRODUCTS

ALL THINGS RAM

During Truck Month, continue to add a personal touch, move inventory off your lot faster, and increase overall dealership sales. Check out the exciting products and

promotions that follow and don’t let sales and personalization opportunities

get away this month!

Mopar Skid Resistor Bedliner Promotion

Get the bed protection your Ram customers want and realize the rewards. Order

your Mopar Skid Resistor Bedliners today. Stock up on additional bedliners with

our promotion. No truck should be on your lot naked!

RamBox Accessories

Mopar offers a variety of accessories for the Ram that are perfectly designed for

the RamBox. Long lasting durable items that shield your cargo, organize your items, and protect the bed from harsh weather and usage.

New Patented Teleswivel Hitch

TeleSwivel hitches extend and swivel, creating a 25X larger connection area that

provides a safer, faster, and easier method to connect a truck to the trailer.

MasterShield is the Proven, Profitable and Trusted Vehicle Protection Program

for your Dealership and Customers

Whether you already sell Master Shield or are looking to join the revenue boost,

we have a promo to help. The Bulk Purchase Promo is just that- the more you

order, the bigger the discount (8%-22%)! If you’re new to the game, simply

utilize the Free Tools Promo and for every minimum quantity ordered, you will

be eligible to receive a free set of application tools.

DODGE DART DISCOUNT TRACK PERFORMANCE PACKAGE

Dart Track Performance Package Flyer for details!

Give your Dodge Dart a bold attitude with authentic engineered accessories. Get

the Big Brake and Performance Wheel packages at discounted prices to

upgrade this sporty vehicle. The deep discount is competitively priced to help

sell more Dart vehicles on your lot!

Light Weight Wheel P/N 77070080

Big Brake Kit P/N P5156167AC

View the MasterShield flyer

Accessory Excellence Introduction

Accessory Excellence Brochure

MOPAR ACCESSORY EXCELLENCE PROGRAM

Mopar is rolling out the new and improved Accessory Excellence Program. You

spoke and we acted to include the following enhancements:

• Earn 5% “cash” when you achieve PNUR targets

• Satisfies accessories metric for Dealer Rewards

• Special offering of 15% discount on select Mopar accessories (CLB promo list)

• Inventory protection for ARO stocking levels; 4% carrying cost discount eligibility

• F&I Incentive eligibility & Mopar Custom Shop Incentive eligibility

• Exclusive sales and marketing support

• Earn .25% toward the maximum 1% Mopar One Fund metric

13

MOPAR PLAYBOOK | FEBRUARY 2017 – ACCESSORIES HOME ACCESSORIES

CUSTOMER EXPERIENCE

SERVICE DRIVE REPAIR &

WHOLESALE

MOPAR WIFI – STAY ON THE GRID WITH THIS SOPHISTICATED SMART PHONE CONTROLLED SYSTEM

Now it’s easier and less expensive to get WiFi for your new or current Chrysler, Dodge,

Jeep or Ram vehicle with Mopar WiFi. It is also a sophisticated smartphone controlled app-based system that enables safety and convenience features that benefit the entire

family.

View the Mopar WiFi flyer for details!

NEW 17-INCH WRANGLER SATIN BLACK WHEEL

New 17" x 8.5" x 12mm Cast Aluminum Wheel available for the 2007-2017 Wrangler.

Fully painted black wheel has a 1,950-lb. load rating, 5" x 127mm bolt circle diameter,

and 71.54mm pilot bore diameter. Kit includes black Jeep Brand center cap.

P/N 77072470 MSRP $245.00

PRO CLIP PARTNERS WITH MOPAR - BECOME AN OFFICIAL PROCLIP DEALER TODAY!

ProClip USA headrest mount kits are now official Mopar-licensed products. Custom-designed vehicle

headrest mounts will be offered to Mopar customers for backseat passenger use of modern tablets.

Visit www.ProClipUSA.com/Mopar, fill out the form, and ProClip will contact you directly. And be sure to

click the links below to learn more about individual mount kits!

Head Rest Mounts I Universal Tablet Holder I ProClip Accessories for Mopar I Apple iPad Air 2 Holder with Spring Lock

Apple iPad Air 2 Holder with Key Lock I Apple Ipad Air 2 Holder

MOPAR PERFORMANCE CATALOGS & OTHER FEATURED RESOURCES

Mopar Performance, Engine and Jeep Performance Catalogs are now available! Utilize these catalogs

for the hard core off-roaders and performance enthusiasts in your dealership and along with our

other resources, help your customers Moparize their vehicles today!

Refer to the 2017MY Brochure Flyer and log onto DealerCONNECT > click on the Parts tab > read

under the Order Parts box > click on Order Entry.

Also, check out these

other resources!

Custom Shop – CDJR | Commercial | FIAT 2017 Databook

Mopar YouTube Channel

dealers-mopar.com

2017 Accessory Brochures

NEW ALFA ROMEO GIULIA HERO CARDS AVAILABLE

Alfa Romeo is a badge born over 105 years ago that still stands for something totally

original today: a passion for motoring unlike any other. With each racetrack win, each

milestone along the way, that reverence has only grown.

Showcase the Alfa Romeo legacy by taking advantage of our new hero card featuring

the Giulia and branded accessories. Featured accessories include key covers,

battery chargers, edge mats, cargo totes and a branded valve cap. Download to help

drive Alfa accessory sales today!

Download the Giulia

Hero Card here

14

MOPAR PLAYBOOK | FEBRUARY 2017 – REPAIR & WHOLESALE

REPAIR/WHOLESALE PROMOTIONS & RESOURCES

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE

REMIDNER - 2017 COLLISON CONQUEST PROGRAM

The Mopar Collision Conquest Program gives you the edge you need to compete for

your customers’ collision business. Reap the benefits by having them send you their

estimates all year long!

New for 2017

• Production vehicles with body style model year in 2016 or newer are excluded. The

FIAT Spider and Chrysler Pacifica are some examples of excluded vehicles. An

example of an included vehicle is the Dodge Charger with vehicle body style model

year in 2011 and vehicle body style model year out 2019.

• Conquest eligibility can now be determined in DealerCONNECT! Under the National

Installer section of the Parts tab, select “Ineligible Parts” and enter the part number.

If an effective date appears, the part is NOT eligible.

View the full Collison

Conquest Flyer

DEALER PERSONALIZED PROGRAM

Dealer Personalized Promotional Merchandise puts your dealership name at your

customers' fingertips, providing maximum exposure at a minimal cost. Help grow your

business to retail and wholesale customers alike with fresh offerings!

Click flyer to enlarge.

POWER YOUR WAY TO A PROFITABLE 2017! – MOPAR POWERTRAIN

The 2017 Mopar Powertrain Rebate Program equips you with powerful marketing

tools, rewards your wholesale accounts for choosing Mopar and compensates

your dealership for making the sale. Note: All current Mopar Powertrain Rebate

Program participants will be enrolled in the 2017 program.

You do not need to re-enroll in this program if you are already signed up.

If you are not enrolled, do it today!

Sign up at dealers-mopar.com > Wholesale > Powertrain > Powertrain

Rebate Program

View the full Powertrain

Rebate flyer here

MOPAR GLASS PROGRAM – THE BENEFITS ARE CLEAR

Inspecting for a chipped or cracked windshield takes only seconds during the

vehicle inspection process but generates significant business for repair shops

that become engaged.

Becoming a Mopar Glass dealership can provide you with significant benefits,

including glass discounts, great training, and the enhanced customer satisfaction grained when protecting your customers with OE quality! Mopar Glass Program

15

MOPAR PLAYBOOK | FEBRUARY 2017 – REPAIR & WHOLESALE HOME ACCESSORIES

CUSTOMER EXPERIENCE

SERVICE DRIVE REPAIR &

WHOLESALE

TAKE ADVANTAGE OF CUSTOMIZED MAILERS

If you stock Magneti Marelli parts, the parts locator can help direct body shops, independent repair

facilities, and potential new customers to your door.

Our parts locator has the ability for multiple part number searches by zip code and will return parts

availability. Check out this important tool today!

MM Parts Locator

MAGNETI MARELLI PARTS LOCATOR

Attention certified dealers! Take advantage of customized mailers available with

your dealership’s special wholesale offers here. Also, continue to promote your

business with fresh quarterly handouts. Your Wholesale Certified Point-of-Sale

Kit will be arriving at your dealership in January.

Visit the WCDP page at www.dealers-mopar.com for mailer customization,

important program information and to order additional marketing materials.

Contact Mopar Program Headquarters with any questions at (800) 356-3490.

THE LATEST MOPAR COLLISION BROCHURE IS HERE!

The NACE Collision Brochure is now available. Be sure to download your comprehensive guide to the

Mopar parts and programs to make your business better! Get your copy and check out this month’s

featured excerpt below: Packed to Perform

Mopar packaging specifications require parts to be secure and completely protected to ensure the

dimensional accuracy of every part.Even if the aftermarket fender offered accurate dimensions,

which reverse engineering and substandard materials andprocesses won’t allow, aftermarket

packaging is not designed to adequately protect the part during shipping and delivery.

The results are clear. Only authentic Mopar Collision Parts offer factory engineered fit, finish and

performance in every part we sell. Always get the Mopar Difference. Ask for Protection you can

trust – Mopar.

Save time, money and your reputation: Insist on authentic Mopar sheet metal parts.

16

MOPAR PLAYBOOK | FEBRUARY 2017 – CUSTOMER EXPERIENCE

CONSUMER PROGRAMS & TOOLS

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE

VISIT THE MOPAR OWNER SITE TODAY

As previously announced, the official Mopar Owner Site now has improved capabilities

and a new level of personalization. These exciting enhancements will enable Mopar to be

your customers’ partner in their ownership journey—anytime, anywhere.

Mopar Owner Site Highlights

• Stronger, more integrated brand presence available via desktop, tablet, and mobile

• Redesigned homepage that features nearest or preferred dealership, popular topics,

and “How can we help you?” search function

• Ability to add all vehicles in a customer’s garage for a seamless ownership experience

• Service history and maintenance records, warranty, and safety info—all in one place

• Customer-friendly recall experience to support awareness and repair completion

• Dealer-specific coupon support, and customer-friendly recall experience

• Knowledge center with vehicle-specific owner and warranty manuals, guides, and videos

• Ability to view and manage MVP contracts, and much more!

Visit the URLs below and the Mopar Owner Site today!

MOPAR: mopar.com | FIAT: mopar.com/fiat | CHRYSLER: mopar.com/chrysler DODGE: mopar.com/dodge JEEP: mopar.com/jeep | RAM: mopar.com/ramtrucks

QUICK & EASY ACCESS TO YOUR VEHICLE INFO

The redesigned Mopar Owner’s Companion App is an essential tool for your

customers of 2011-2017 Chrysler, Jeep, Dodge, Ram, Alfa Romeo, SRT and FIAT

vehicles. Putting vehicle and driver information right at your fingertips, this app lets

you do everything from schedule service visits, check for recalls, view and record your maintenance history, contact roadside assistance and more. Encourage your

customers to download their owners apps today for increased retention

and satisfaction!

17

MOPAR PLAYBOOK | FEBRUARY 2017 – CUSTOMER EXPERIENCE

DEALERSHIP SERVICE & OPERATIONS

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE

UCONNECT CHANGES Q1 2017

NAVIGATION ACTIVATION

The DealerCONNECT Navigation Activation process for vehicles equipped with 8.4A

(RA3) touchscreen radios has changed on January 17th. Look for the following

changes:

• The “Incentive Payment Detail” statement will no longer be used for billing navigation

activation sale. Sales transactions will now appear on the Mopar Vehicle Protection

“Service Contracts Dealer Invoice”

• Navigation activation sales will appear with the MVP option code “NAVACT”

For a complete list of Q1 Uconnect changes including those to Apple CarPlay, Android Auto, and

Sirius XM please click here. And be sure to check out the other resources below.

Uconnect Access vs. SiriusXM Guardian Brochure

Uconnect Activation Guide Uconnect RA3 Navigation Activation Process Changes

wiTECH 2.0 microPOD MOPAR ONE FUNDS

Don’t forget! Mopar announced that effective since September 1, 2016, wiTECH 2.0

microPODs are eligible for 50% Mopar One fund reimbursement. Now, you can purchase

additional units for the shop and increase your shop throughput, while offsetting some of

the costs.

Click here for full the full announcement!

microPOD Diagnostic Extender(SKU 467)

REMINDER: MANDATORY HAZMAT TRAINING POLICY

With an increased level of hazardous parts being shipped/handled by our dealerships

(e.g. airbags, PHEV batteries, etc.), FCA’s policy regarding hazmat training has changed.

Effective 10/6/16, such training is now mandatory for all dealers, and your attention is

required to help ensure compliance with federal requirements.

As of 1/27/17, 96% of dealerships have completed the training. We strongly advise that

multiple employees complete the training at each location, as it is free to train

additional personnel.

Please see the resources below and visit the Dealer Hazmat Training section on the

DealerCONNECT Training tab to act today!

Announcement Letter

FCA Hazmat Policy Document

CCAR/HazmatU Training Instructions

18

MOPAR PLAYBOOK | FEBRUARY 2017 – CUSTOMER EXPERIENCE SERVICE DRIVE HOME ACCESSORIES

CUSTOMER EXPERIENCE

SERVICE DRIVE REPAIR &

WHOLESALE

Here’s a reminder that technician uniforms are available for purchase through the Mopar

Essential Tools and Service Equipment program. Please visit the Mopar Essential Tools

and Service Equipment Website for complete details.

OFFICAL APPAREL PURCHASE PROGRAM – AVAILABLE THROUGH THE MOPAR SERVICE

EQUIPMENT PROGRAM

POWERING CAPACITY – ISSUE 8

Learn how you can maximize your shop’s service capacity and throughput with the latest edition of Powering Capacity! Also be sure to check out the Service Capacity Guidebook.

Powering Capacity: Issue 8 I Service Capacity Guidebook

19

MOPAR PLAYBOOK | FEBRUARY 2017 – CONTACTS

Accessory & Perfomance Marketing Materials dealers-mopar.com > Accessories tab

Accessory Technical Assistance 800-84-MOPAR (800-846-6727)

ARO 5300ARO@chrysler.com

Dealer Personalized Merchandise Program 877-247-0261

DealerCONNECT 800-374-4040

Degrees@Work – FCA Performance Institute Dealer Hotline 855-321-4321

Degrees@Work – FCA Performance Institute Student Hotline 855-334-3622

Direct Connection Tech Line 888-528-HEMI (888-528-4364)

FCA Digital / eStore 888-511-8902

Global Core Return Customer Service Hotline 866-254-2940

Magneti Marelli Promotion Headquarters dealers-mopar.com > Magneti Marelli > Quarterly Promotions Headquarters

Mopar 5300 5300ARO@chrysler.com

Mopar Marketing Materials DealerCONNECT > Parts tab > Mopar Marketing

Mopar Authentic Performance Gear 800-525-4165

Mopar Battery Hotline 800-738-4224

Mopar Bulk Oil Headquarters 800-352-2174

Mopar Calendar Program Customer Service 866-681-2359

Mopar CAP/FCA Performance Institute 888-321-4321

Mopar Fleet Servicenet 248-512-7900

Mopar FlexTech Retail Display Program 800-536-3490

Mopar Merchandising Program Headquarters 888-415-1155 moparmerchandise@chrysler.com

Mopar Program Headquarters 800-356-3490

Mopar Service Excellence (MSER) 866-909-MSER (866-909-6737) moparser.com

Mopar T.I.R.E.Works 888-31MOPAR (888-316-6727) mopartireworks.com

Mopar Tool and Equipment Hotline 855-298-2687

Mopar Vehicle Protection (MVP) 800-782-2668

National Consumer Tire Rebate Forms mopartireworks.com

On Demand Program Headquarters 855-213-5483

On Demand Program Ordering DealerCONNECT > Service tab > Service Marketing Box > On Demand

Service Prospector & Dealer Site

Parts Expediting / Specifying 800-765-7732

Parts Pricing Inquiry Fax: 248-944-0745

Powertrain Service Center 866-262-8517

Reman Powertrain Warranty Registration DealerCONNECT > Parts tab > Mopar Warranty

Standard of Care/Service Marketing Program

Headquarters 800-521-3186

STAR Technical Assistance 800-850-STAR (800-850-7827)

Tracy / AER Order Hotline 888-361-4711 turboii.com

UPS Mopar Referral Direct Call Center 800-567-9989 - Option 1

Warranty Hotline 888-255-2616

wiADVISOR Premium Support 855-wiADVISOR (855-942-3847)

wiTECH Premium Support 888-WITECH-1 (888-948-3241)

HOME ACCESSORIES CUSTOMER

EXPERIENCE SERVICE DRIVE

REPAIR & WHOLESALE