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Mopar Playbook | September 2016 Your Go-to-Market Resource Guide for Service & Parts

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SEP OCT NOV

• RoadReady Nat’l Offer

• $75K Gift Card Giveaway

• Race to Phoenix Promo

• Bedliners/Truck Month

• Mopar Open Enrollment

• Fall Point of Sale

• Buy 3 Tire Nat’l Offer

• Brakes/Wiper Rebates

• Dealer Oil Jeep Giveaway

• RU and KL Spare Tire Kits

• Alfa Giulia Launch

• Mopar.com & Owner Site

Click here for

the full

calendar!

Mopar Playbook | September 2016 Service Drive Tools & Promotions, Exciting New Accessories & More!

• RoadReady Nat’l Offer

• MBO Product Updates

• Bulk Battery Promo

• September MSER

• $75K Gift Card Giveaway

• Mopar Open Enrollment

• Fall POS Kit & More!

• Bedliner Promotion

• Consumer Offers

• 2017MY Brochures

• Ram Truck Offerings

• Pacifica Overhead DVD

• Wrangler Accessories

• Go-to-Market Resources

• Mopar PDC Glass Promo

• Repair Parts on MSER

• MM Brake Pricing Flyers

• MM Small Pallet Reorders

• Dealer Personalized

• NACE/CARS Recap

• New Collision Brochure

• CTP Web Course

• Jeep Wave

• Single Sign-On for Mopar

Dealer Site & MSER

• Student Tool Kit

• Service Capacity News

• CAP Program Calendar

SERVICE DRIVE Highlights

ACCESSORIES Highlights

REPAIR/WHOLESALE Highlights

CUSTOMER EXPERIENCE Highlights

• Winter Season Prep

• Mopar Challenge Final Month

• Hemi Crate Engines

• All-Weather Mats

• SEMA Season

• Commercial Truck Season

GO TO SERVICE DRIVE GO TO ACCESSORIES GO TO CUSTOMER EXPERIENCE GO TO REPAIR/WHOLESALE

INTRODUCING THE NEW MOPAR BRAND BOOK AND STYLE GUIDE!

The brand book reminds us that we’re all members of the Mopar family,

and it is important to remember we are all ambassadors for our brand.

Please take a moment to read through the new brand book and style

guide to fully understand our purpose, m ission, and long-term

v ision.

Ensuring that both our messaging and visual branding are clearly and

consistently applied across all communication channels is critical for

brand growth. The brand book and style guide should serve as the

primary tool used to maintain consistency of our logos, visual look &

feel, brand messaging, and much more. Dow nload your copy

today !

If you have any questions, please email MoparBrand@fcagroup.com.

Click for a message from Pietro Gorlier

Click to download

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

OIL & MVP

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SEPTEMBER NATIONAL OFFER – ROADREADY IS HERE!

WANT TO WIN THIS PENNZOIL JOYRIDE BAHA JEEP WRANGLER?

Mopar’s September national offer features RoadReady—a comprehensive, new offering from MVP.

• Offer – $79.95 = Complete 2-year vehicle maintenance (all-makes)

• Includes – 2 semi-synthetic blend oil changes with tire rotations and complete multi-point

inspections with battery test, pressure check, brake inspection, fluid top-off, filter check,

and belts & hoses check

• Dealer Gets – $35 on the oil change | $10 on the tire rotation | $5 MSER spiff

• Media – Addressable TV (CRM TV), Waze App, Digital Retargeting (Google, Cadreon), Paid Social (Facebook, Twitter)

See the RoadReady Flyer for details and download digital assets through On Demand!

ALL THINGS OIL – NEW MBO PRODUCTS & MORE!

Get ready for the fall service season and the additional awareness Mopar national offers will bring by

stocking up on high-quality oils/fluids from Pennzoil. Click the links below to learn more about these

offerings and be sure to check out the latest MBO enrollment form!

M BO New Product A nnouncem ent | Updated M BO Enrollm ent Form | Shell Rotella T

Triple Protection Shell Spirax S4 TX M | Pennzoil High M ileage Vehicle Motor Oil | Pennzoil P latinum LV M ulti-V ehicle A TF

As a reminder, please note the M RA Process to be used for any Mopar Bulk Oil delivery concerns!

You’ve seen it in the commercials, and soon, it could be yours!

In the coming days, be on the lookout for information on how purchases of Mopar’s new

offering of Pennzoil High Mileage & Multi-Vehicle ATF Oils can help put you behind the wheel

of this one-of-a-kind Jeep Wrangler and become eligible for other prizes!

Stay tuned for details!

Pennzoil Joyride Baha Ad

INSIDE LANE – MOPAR EXPRESS LANE FALL NEWSLETTER

Get caught up on all things Express Lane—including our 1,000th facility launch, exciting Matt Hagan

news, and more—in your latest edition of Inside Lane!

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

TIRES & BATTERIES

MOPAR/TIREWORKS ‘RACE TO PHOENIX’ PROMOTION (SPONSORED BY GOODYEAR)

By purchasing and selling eligible tires, batteries, and oil through November 30, Parts Managers and

Service Managers have the ability to earn a trip to the Sandals Royal Baham ian Spa Resort

based on performance vs. targets and other bonus qualifiers!

See the Parts M anager and Serv ice M anager flyers for details!

THREE MONTHS REMAIN IN THE MOPAR CHALLENGE — WHERE DO YOU STAND?

OCTOBER NATIONAL OFFER – SNEAK PREVIEW

The fall service season will remain revved up in October with the return of the Buy 3 Tire Program.

Stay tuned for additional details and dealer assets to make the most of this exciting consumer

promotion and integrated marketing campaign!

Sell tires and earn extra cash through Mopar Service Excellence Rewards—

see the M SER Prom o Flyer!

MOPAR MSER BONUS PROMOTION

Purchase eligible tires for your chance to win an action-packed trip to the Phoenix International

Raceway!

• Tim ing – Promotion runs August through September 2016

• Prize – Trip to the Can-Am 500 NASCAR race in Phoenix November 12 – 14, 2016

• Details – 2 tickets per winner provided for race (Parts Manager and guest)

• W hat Else – Hospitality suite, meals, travel, dinner reception, and pre-race activities

• Target-Setting – Goals are based on the Aug & Sep 2015 purchases of “ALL” Goodyear and

Dunlop tires with a 15% lift. Minimums are set at 50 units.

Additional promotion specifics—including targets and dealer eligibility—vary by Business Center. See

the Race to Phoenix Flyer and check with your BC/Area Manager for additional information!

MOPAR BULK BATTERY PROMOTION

• Order 20 batteries and ED-18 battery tester — receive a $300 credit

• Order 40 batteries and ED-18 battery tester — receive a $650 credit

Summer heat can take its toll on vehicle batteries. Between now and October 31, stock up to serve

your customers while earning significant benefits:

See the M opar Bulk Battery Prom otion Flyer for details!

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

TIPS FOR MAXIMIZING SALES POTENTIAL ON THE SERVICE DRIVE

Service the needs of all your customers by implementing proven processes in the lane!

• Tires – Every day, approximately 13% of the tires coming through your service drive need to be

replaced. Implement a defined inspection process to get the first opportunity to make the sale or

uncover opportunities for other add-on services.

• Batteries – Heat can damage batteries by accelerating internal corrosion and water loss. So as

the temperatures rise outside, it’s important to fully inspect your customers’ batteries with a

simple battery test to ensure they’re running at their peak.

• w iA DV ISOR – The wiADVISOR User Interface makes it easier to sell tires and make

recommendations. The same inventory and pricing that your dealership sets up for use with the

DRSG is displayed in wiADVISOR and added directly to the repair order. Find Your Easy Sales

Please call the Mopar TireWorks & Battery Advantage Program Headquarters at 888.31.M OPA R

(888.316.6727) with questions or for more information.

WINTER TIRE PRE-ORDER – SAVE $5 ON WINTER TIRES

Preorder your winter tires by September 30, 2016, and get $5 off per tire. To order, download the

W inter Tire Order Form or contact the Mopar TireWorks & Battery Advantage Program

Headquarters for more details!

NATIONAL TIRE REBATES

National rebates are in market for Pirelli, Michelin, General Tire, Kumho, and BFGoodrich.

Remind your customers of these exciting offers and seal the deal on tire sales!

Visit DealerCONNECT > Serv ice > Serv ice A dvisor Sales Tools > M opar TireW orks for

the latest offers!

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

wiADVISOR & FLEET

EARN $500 IN MSER REWARDS FROM wiADVISOR

The wiADVISOR tool has already proven to drive additional service and parts sales and satisfy more

customers. And now, dealers on wiADVISOR and enrolled in MSER can reap even greater rewards!

• M SER Util ization Prom otion – Earn $500 in MSER rewards by maintaining a wiADVISOR

utilization rate of 85% or greater for the entire quarter and be eligible for payouts in Q3

• M SER M V P Offer – For every Mopar Vehicle Protection Plan sold through wiADVISOR, Service

Advisors will receive an additional $2 on their MSER Rewarding Excellence Card

For complete details, see the w iA DV ISOR Septem ber Prom otions Flyer !

FLEET PURCHASE ORDER PROCESS MADE EASIER WITH DEALERCONNECT ENHANCEMENTS

Some major Fleet Management Companies (FMCs) are now requiring their service providers to use

a web-based authorization process offered by Auto Integrate.

To aid you in this transition, Mopar Fleet has created a DealerCONNECT link-out directly to Auto

Integrate called “Fleet Serv ice A uthorization ”, which can be found on the Service Tab / Claim

Administration

W hy A uto Integrate?

• Simplifies Servicenet claim submissions and payments

• Enhances dealership payment time schedule and cash flow

• Benefits FMCs by supporting prompt claim submission, which simplifies bookkeeping

• Suggests maintenance services based on time and miles, which results in larger revenues

Check out the Learning Center—course code SPFLA IW B—for a comprehensive guide on obtaining

authorization for maintenance and repairs. Questions? Login credentials? Contact AI: 773-867-1115

| Support@autointegrate.com.

DRIVE ENHANCED SERVICE AND SALES WITH wiADVISOR

Dealers who have completed wiADVISOR In-Dealership Gold Support Training are experiencing an

increase in software flash completion, maintenance penetration, dollars per VIN, customer

satisfaction, and overall service drive efficiencies. And there is much more in store!

To find out more, check out the latest w iA DV ISOR Update.

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

ALL MAKES

NEW MAGNETI MARELLI POS KITS

New materials perfectly suited to your business are now available on the Mopar Dealer Site! See all

of the Magneti Marelli marketing materials available to help you sell more by visiting dealers-

m opar.com > Magneti Marelli tab > All Sales Tools.

Questions? Call us at: (800) 356-3490.

HARNESS THE POWER OF AMAZON

M agneti M arelli has teamed up with A m azon to offer a simple and cost-effective marketplace

exposing your all-makes parts sales efforts to millions of online parts shoppers each month. We are

making it easy for you to reap the benefits of Amazon’s amazing success!

To get started, view the Flyer or visit the M agneti M arelli A m azon site . Video: Experience Selling on Amazon

ATTENTION ALL AMAZON MARKETPLACE DEALERS — New Product Launch Effective August 1

Magneti Marelli Offered by Mopar Wiper Blades are now available to list on Amazon!

Please see a list of new part numbers below. Product descriptions and images, and pre-populated

listings available for immediate use on Amazon!

Part Num ber Part Description

WB000012AM Magneti Marelli WB000012AM 12" Wiper Blade

WB000013AM Magneti Marelli WB000013AM 13" Wiper Blade

WB000014AM Magneti Marelli WB000014AM 14" Wiper Blade

WB000015AM Magneti Marelli WB000015AM 15" Wiper Blade

WB000016AM Magneti Marelli WB000016AM 16" Wiper Blade

WB000017AM Magneti Marelli WB000017AM 17" Wiper Blade

WB000018AM Magneti Marelli WB000018AM 18" Wiper Blade

WB000019AM Magneti Marelli WB000019AM 19" Wiper Blade

WB000020AM Magneti Marelli WB000020AM 20" Wiper Blade

WB000021AM Magneti Marelli WB000021AM 21" Wiper Blade

WB000022AM Magneti Marelli WB000022AM 22" Wiper Blade

WB000024AM Magneti Marelli WB000024AM 24" Wiper Blade

WB000026AM Magneti Marelli WB000026AM 26" Wiper Blade

WB000027AM Magneti Marelli WB000027AM 27" Wiper Blade

For more information on listing new parts, please reach out to your Amazon representative.

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

MAGNETI MARELLI ENHANCED BRAKE PRICING – REBATE UPDATE

In August, Mopar announced new pricing for Magneti Marelli Offered by Mopar Brake Pad Kits

featuring a new pricing structure—one that combines stronger margins with an already-strong

product portfolio to optimize your all-makes service drive, used vehicle, and wholesale business.

To assist you in conveying this to both your personnel and your retail/wholesale customers, we’ve

prepared new pricing flyers for both Retail and W holesale. Leverage these materials as you pursue your all-makes business!

MAGNETI MARELLI – CURRENT RETAIL PROGRAM

Earn MSER rewards and more through the current M agneti M arelli Retail Program !

Note, the $25 brake pad kit dealer rebate is no longer in effect.

As a reminder, visit dealers-m opar.com for the latest array of retail marketing materials available

to support your All-Makes business! And don’t forget to check out your Q3 POS K it—now available!

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

MSER & SPECIAL PROMOTIONS

MOPAR SERVICE EXCELLENCE REWARDS (MSER) – SEPTEMBER HIGHLIGHTS

• Stay in Gear! — Transmissions, Trans Axles and T-Cases are continue for September

• “ RTS” Rem an Electronic Controllers — Parts Counter continues to earn $5 or $10 per part

• M V P — Are you ready for the new “Road Ready” MVP Plan? See MVP home page for details.

• Super Tire Bonus in Septem ber – Earn $5 for a set of 2 and $10 for a set of 4

• w iA DV ISOR – Continues to pay $2 on any MVP Plan sold using wiADVISOR technology

• Boost Your Sales Com petition — Top earners will get $50 on their Rewarding Excellence

Card. Top 3 sellers of MVP will also earn $50. See Marketing tab for details.

• TireW orks Special – Earn by selling eligible on-program tires on customer pay ROs

• JEEP Freedom Top W rench – Earn $2 for every Freedom Top Wrench sold

• Q3 2016 Septem ber Rew ards Update – Mopar Engines continue through September! Also,

the Hands Free Kit is still in play and will pay Service Advisors $10 for each one sold.

M SER Rew ards W rap

Mopar is pulling out all the stops in September, with dealerships earning unprecedented rewards in

the service drive. Be sure to take advantage of the great offers below—and more!

In September, prepare for national consumer rebates by stocking up on eligible MM/VL Brake

Pads/Rotors and Beam Wiper Blades to qualify for $25, $100, and/or $300 Visa Gift Cards, while

supplies last. One lucky dealer will also win a Customer Lounge upgrade ($1,800 value) based on a

random drawing of qualified entries!

The entire order must be placed on a single order to qualify. No promo code required.

See the W iper & Brake Gift Card Giveaw ay Flyer for order requirements, program rules, and

opt-out information. See the list of Elig ib le Parts and get ready for October brake and wiper rebates today!

$75,000 GIFT CARD GIVEAWAY – ELIGIBLE BEAM WIPERS AND BRAKES!

From September 1 through September 30, purchase a half-pallet (22 cases; mix and match) of

eligible Mopar Windshield Solvent and receive a $25 Home Depot Gift Card.

For eligible products, ordering instructions, and more, see the M opar W indshield Solvent

Program Flyer!

MOPAR WINDSHIELD SOLVENT PALLET PROGRAM

Custom er Lounge Upgrade

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

Put clean within reach! Order any 4-pack case of hand cleaner and receive a complimentary Mopar

dispenser. Choose from three great products:

• Tech Care Ultra M ax – 04856971AD | Dealer Net: $23.30

• Tech Care Orange Pum ice – 04856970AD | Dealer Net: $19.05 • Tech Care Cherry Gel – 68291701AA | Dealer Net: $20.00

MOPAR HAND CLEANER & DISPENSER PROMOTION

See the Prom o Flyer or visit dealers-m opar.com > W holesale > Prom otions to order!

Order a kit of 24 Touch-Up Paints and get a display rack!

4-IN-1 TOUCH-UP PAINT RACK OFFER

See the Prom otional Flyer and 2016M Y Touch-Up Paint Guide for complete details.

FCA MASTERCARD SEPTEMBER PROGRAM

Drive card membership and benefit from in-store redemption! In August, take advantage of a

$25 flat + $25-$50 retroactive volum e bonus program !

Note: There is a rolling 30-day window to complete training to qualify for earned incentive

payments. Visit DealerCONNECT>Credit Card Central to access your personalized training status.

Join SiriusX M ’s Dealer Program today to start providing trials to your Pre-Owned and Service

Lane customers driving vehicles factory-equipped with satellite radio. Click the banner to the right

for details and enroll now !

SIRIUS XM WILLIE NELSON EXPERIENCE

See the September Program Sum m ary and Program Rules for details!

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

ADDITIONAL GO-TO-MARKET TOOLS

Fuel your Mopar service marketing efforts for the upcoming year by enrolling in programs like

Standard of Care, Point of Sale, and Certified Digital Advertising. Stay tuned for details on your

Business Center’s specific roll-out schedule and work with your area managers to set up these

programs in Service Marketing Program Administration.

MOPAR OPEN ENROLLMENT REMINDER

EXCITING NEWS ABOUT YOUR FALL POINT OF SALE KIT

We asked – you answered! Based on our recent point of sale (POS) survey, you’ve requested for

additional support material and more emphasis on national offers. So, for our September and

October offers, we are equipping you with full-size banners, window clings, and customer waiting

area tent cards – all in addition to our service drive posters!

We hope the extra visual support will generate awareness and excitement for these offers—check

out the Prom o Guide for complete content details!

SEPTEMBER SOC CREATIVE REDESIGN

The Standard of Care Inactive creative redesign will launch starting with September communications.

The mail program will be fully digital, providing competitive advantages such as customizable

messaging and coupons for owners.

Communications will focus on educating owners on the value of servicing at FCA dealerships and

using genuine Mopar parts. 5-, 8-, and 11–month touchpoints will continue to feature two coupons.

The 13+ month touchpoints will include two, rather than six, coupons. Coupons will populate based

on predictive models for specific services to ensure owners are receiving the most relevant coupons

for their vehicle needs.

For additional updates on September Standard of Care and more, see the latest SOC Sum m ary

Flyer.

Click here to see a Sam ple SOCI M ailer!

ON DEMAND ONLINE PROSPECTOR HIGHLIGHTS

On Demand is your tool to target specific retail segments with messaging and offers aligned with

seasonality, current/recent promotions, and more. Identify your opportunity and go after it today!

Don’t Forget : Need digital images? Get assets in 3 sim ple steps!

See the Septem ber Sum m ary and go to DealerCONNECT > Service > On Demand Service

Prospector.

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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE

DEALERSHIP WEBSITE ASSISTANT

Is the fixed ops content on your website being neglected due to not having the time or resources

available?

Your dedicated website assistant will provide ongoing monthly support to your FCA digital website

by making updates to your Mopar parts and service content.

See the W eb A ssistant Flyer for details and get started today!

BRING ATTENTION TO MULTI-POINT INSPECTIONS

The Mopar Service Drive Store has everything you need to market to your service customers and

boost repair order value with signage, banners, forms, and more!

See the Interactive Serv ice Drive Store Flyer to check out the latest marketing tools and visit

dealers-m opar.com > Retail > Service Drive Store today!

MOPAR MERCHANDISE & RETAIL MARKETING

M opar W all Badge

Brand your parts and service area today! The Mopar Wall Badge features a chrome plate, lasered

acrylic, and brushed metal backer. A quality, timeless piece that will last for years to come and will

ensure customers of the quality they are receiving.

Visit dealers-m opar.com > Retail > Programs > FlexTech.

Featured M erchandise

You can never have too much Mopar pride, and the newest selection of Mopar Gear can help you

show it! Visit w w w .w earm opar.com today for all of the latest products in the authentic Mopar

merchandise collection.

Click to view some of our new featured items in the September M erchandise Flyer!

Also, check out the latest issue of Retail Refresher for even more retail tips and best practices!

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MOPAR PLAYBOOK | SEPTEMBER 2016 – ACCESSORIES

ACCESSORIES PROMOTIONS & SALES TOOLS

RAM SKID RESISTOR™ BEDLINER PROFIT & PROTECTION PROMOTION

Order specified bedliner quantities and get additional unit(s) free!

T im ing - August 15 – September 23, 2016

Details - Purchase Mopar Skid Resistor Bedliner models (mix and match); promo eligibility starts

with purchase of 15+; max benefits at 180 or more!

Requirem ents - Order must be placed direct with O.E. Liner to qualify. All orders must be

placed for immediate shipment.

FALL POINT OF SALE KIT & OTHER FEATURED RESOURCES

Your fall POS kit is now arriving at the dealership. You asked for it! New in the kits are counter mats

and mirror danglers to go along with window clings, tablet top displays, and posters.

$100 CASH REBATE ON WRANGLER RUBICON WARN WINCH

Our winches specifically designed for the Rubicon give you the ultimate performance and towing capacity. Click here for more details on the $100 Rebate!

10% OFF SELECT MOPAR PERFORMANCE PARTS!

Customers who bring in this coupon to purchase items between 8/22/2016 and 9/30/2016 are

entitled to 10% off select Performance Parts. Click here to see the coupon!

2017MY ACCESSORY BROCHURES

The 2017MY Accessory Consumer Brochures are now available for most vehicle makes and

models. Help your customers Moparize their vehicles by ordering yours today!

Refer to the 2017M Y Brochure Flyer and log onto DealerCONNECT > click on the Parts tab >

read under the Order Parts box > click on Order Entry.

ACCESSORY PROGRAM ENROLLMENT

Be sure to sign up during Mopar Open Enrollment and take advantage of additional w ays to sell

accessories and get rewarded!

Featuring:

• Mopar AHQ Program • Custom Shop Upfit Opportunities:

- Wrangler Hard Top Headliners, Wrangler All-Weather Mats, Ram All-Weather Mats

Also, check out these

other resources!

Custom Shop – CJDR | Com m ercial | FIA T

2016 Databook & Perform ance Cata logs

M opar Y ouTube Channel

dealers-m opar.com

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See the Bedliner Prom otion Flyer for details!

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MOPAR PLAYBOOK | SEPTEMBER 2016 – ACCESSORIES

FEATURED ACCESSORIES FOR SEPTEMBER

RAM’S CAPABILITIES ARE ENDLESS

To go along with the end of the Ram Summer Clearance Event, utilize accessories to give your

customers endless possibilities to make their longest-lasting pick up unique!

See the Fast-Selling Ram A ccessories Sell Sheet and Protection & Tow ing Package

Flyers for more information. Also, see the Katzkin Leather Upfit Hero Card !

ALL THINGS… JEEP!

Mopar continues to offer accessories to customers who want to make their Jeep unique. Below are

hot-selling Wrangler items including Mopar-engineered Lift Kits, Tailgate Hinge Reinforcement, and

the award-winning Freedom Top Wrench.

Wrangler 2” and 4” Lift kits are available for ordering:

For more information, click to see the W rang ler Tailgate Hinge Reinforcem ent and the

W rang ler Freedom Top W rench.

SEPTEMBER FEATURED ACCESSORIES

Hellcat License Plate Fram es

• Polished P/N: 82215525 • Black P/N: 82215526 • DLR - $28 • M SRP - $40

CHRYSLER PACIFICA

Make the Pacifica an extension of your customers’ lifestyle by customizing it with the latest Mopar offerings, including the popular overhead DVD player, 2’” Class II hitch receiver, and black roof rack.

Custom izable PDF | Overhead DV D | A vailable RU A ccessories

PRO CLIP PARTNERS with MOPAR - BECOME AN OFFICIAL PROCLIP DEALER TODAY!

ProClip USA headrest mount kits are now official Mopar-licensed products. Custom-designed

vehicle headrest mounts will be offered to Mopar customers for backseat passenger use of

modern tablets. Starting September 1, 2016, genuine ProClip USA parts and accessories will be

available for value add-on purchase at Mopar dealerships nationwide. Become an official ProClip

dealer and receive a SUBSTANTIAL discount on all items to sell directly to your customer. Click on

the link, www.ProClipUSA.com/Mopar ,fill out the form, and ProClip will contact you directly.

V alve Stem Caps

P/N: 82214911 DLR - $13 M SRP - $18

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MOPAR PLAYBOOK | SEPTEMBER 2016 – REPAIR & WHOLESALE

REPAIR/WHOLESALE PROMOTIONS & RESOURCES

GET 50% OFF ALL GLASS PART NUMBERS STOCKED AT ANY PDC LOCATION!

• Tim ing - August 1 8 – October 31, 2016

• Glass Prom otion Code - L8

• Includes - Windshields, Backlites, Side Glass, and Sliders

• Excludes - Referral or SSD glass part numbers

Supplies are limited and will be moving fast—check out your Glass Promo resources today:

Prom otional Flyer | Prom o Order Form | A pplication List

MOPAR PDC GLASS PROMOTION

There has never been a better time to promote Mopar quality through the service drive and over the

parts counter. Make the most of these MSER opportunities in the month of September!

• Transm issions, Trans A x les and T-Cases - $25 Techs, $20 Service Advisors, $5 Service

Managers

• M opar Serv ice Eng ines - $6 Techs, $40 Service Advisors, $4 Service Managers

• “ RTS” Rem an Electronic Controllers - Parts Counter continues to earn $5 or $10 per part!

Click the links above or see the Septem ber M SER Rew ards W rap for details!

HOT REPAIR & SERVICE PARTS ON MSER!

Dealer Personalized Promotional Merchandise puts your dealership name at your customers'

fingertips, providing maximum exposure at a minimal cost. At less than $5 a piece, these exciting items will help you grow your business to retail and wholesale customers alike!

DEALER PERSONALIZED PROGRAM

Click flyer to enlarge.

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MOPAR PLAYBOOK | SEPTEMBER 2016 – REPAIR & WHOLESALE

Recently, dealers that participated in the initial 25-piece pallet order earned the opportunity for

reduced pallet reorders of Magneti Marelli Radiators and Condensers. And now—for September and

October—ALL dealers will now be afforded this same opportunity!

On the Magneti Marelli parts ordering tab of dealers-m opar.com , dealers can chose the following

order quantities: 25, 10, 8, 5; however, dealers will be billed separately for the additional freight cost

on reduced pallet orders (<25) until the process can become automated. As always, 25-unit reorders are the most cost-effective alternative but lesser quantities can now be reordered to suit

your immediate needs.

EXCITING NEWS ABOUT MAGNETI MARELLI RADIATORS & CONDENSER SMALLER PALLET REORDERS

QUANT-

ITY

ADD’L FREIGHT COST

5 $ 90 8 $ 76

10 $ 67.50 Note: These Magneti Marelli radiators and condensers must not be returned to the PDC. Please use

the six-month exchange program process outlined here and note the following address for shipping parts for exchange: Spectra Premium USA Corp |3052 North Distribution Way |Greenfield, IN |USA

46140-6602

In case you missed it, be sure to check out these other important all-makes updates:

Current M M Program | Brake Pricing W holesale Flyer | M M Parts Locator

OTHER MAGNETI MARELLI RESOURCES

Thanks to those who attended NACE/CARS! Check out these sights from the show to the right!

Also, the NA CE Collision Brochure is now available. Be sure to download your

comprehensive guide to the Mopar parts and programs to make your business better!

Get your copy and check out this month’s featured excerpt below!

NACE/CARS RECAP AND MOPAR COLLISION BROCHURE

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MOPAR PLAYBOOK | SEPTEMBER 2016 – CUSTOMER EXPERIENCE

CONSUMER PROGRAMS & TOOLS

JEEP WAVE GIVES YOUR CUSTOMERS COMPREHENSIVE LOYALTY BENEFITS

Did you know customers who come in for service with their Jeep Wave Vehicle spend an additional

$171 on other repair services? The program also includes:

• 24-hour, 7 day-a-week exclusive Jeep vehicle owner support at 844-(JEEP WAVE)

• Two complimentary oil changes and tire rotations for the contract term

• Trip interruption & first day rental coverage

• VIP treatment at Jeep brand events around the country

• $500 in discounts on hundreds of premium retail brands like Ray Ban and North Face, as well as

dining and entertainment. The Savings Network is an exclusive benefit featuring offers curated

especially for Jeep Wave members. Members can use their $500 in annual savings to purchase

selected products typically at 20% - 40% off best available pricing.

To learn more about Jeep Wave, visit https://jeep.m oparv ip.com or access your Dealer Portal

through the Customer Experience tab of DealerCONNECT.

COURTESY TRANSPORTATION PROGRAM OVERVIEW WEB COURSE

Mopar and FCA Performance Institute are pleased to announce the release of the Courtesy

Transportation Program Overv iew web course. The Courtesy Transportation Program (CTP)

affords you the opportunity to build a fleet of service loaners that match your customer needs and

market size. With our customers’ live busy lives, offering alternate transportation during vehicle

service is a critical element in elevating the customer experience and growing your business. This

course can be completed within 30 minutes.

The Courtesy Transportation Program Overview course (code A SCTPW B) is available on the

Learning Center and should be completed by all service loaner personnel. We encourage you to

complete the course ASAP. If you have any questions regarding the CTP program, please reach out

to your Area Manager.

THE AIM HIGH CSI PROGRAM IS UNDERWAY!

Service lane traffic increases by 13% over the summer months and peaks in October. As a result,

you have a great opportunity to turn additional service customers into loyal owners. To aid you in

this process and help you deliver the best service experience possible, we launched Aim High CSI.

Check out the linked flyer for details and a video message from Al Gardner.

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MOPAR PLAYBOOK | SEPTEMBER 2016 – CUSTOMER EXPERIENCE

DEALERSHIP SERVICE & SUPPORT

SINGLE SIGN-ON FOR THE MSER & MOPAR DEALER SITES IS HERE!

Mopar is pleased to announce that two of your most important resources—M SER (m oparser.com )

and the M opar Dealer Site (dealers-m opar.com )—can now be accessed directly through the

Service Contracts, Service, and Parts tabs of DealerCONNECT with no additional login required!*

Simply click the links and you’ll immediately be taken to these sites for all of your MSER, Mopar One,

and Retail, Wholesale, and Accessory marketing needs!

Visit DealerCONNECT or click the Full A nnouncem ent for details!

*A one-time initial login may be required for single sign-on setup. Additionally, you may be asked to

create an account if you have not done so already.

NEW STUDENT TOOL KIT/PROGRAM

Attract and support current and prospective Mopar CAP, CAP Local, and/or General Auto Service

students seeking opportunities at your dealership. This tool kit can accompany automotive technician

students as they progress through their career and is available to you at 40% below retail!

Tool K it Features: • Custom-wrapped Mopar Tool Box

• Hand/Air Tools

• Select Mopar Essential Special Service Tools

• Includes wiTECH 2.0 microPOD

Check out the Tool K it Flyer for details!

CHECK OUT THE LATEST SERVICE CAPACITY NEWSLETTERS

Learn about proven process, best practices, and creative solutions to optimize the productivity of

your service department operations and personnel.

Click the images to the right for latest editions of the Serv ice Capacity New sletter !

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MOPAR PLAYBOOK | SEPTEMBER 2016 – CUSTOMER EXPERIENCE

MOPAR CAP PROGRAM CALENDAR

Need help finding and hiring qualified service technicians—ones with product knowledge, skills to

properly use the diagnostic equipment, and the work ethic and attitude that fosters a long-lasting

relationship with your customers?

M OPA R CA P and M OPA R CA P LOCA L take a proactive approach toward service department

skill development. It’s a long-range investment with tangible benefits, including highly-skilled and loyal

employees in key positions, which directly impact your customers on a daily basis.

Visit m oparcap.com or call (888) 321-4321.

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MOPAR PLAYBOOK | SEPTEMBER 2016 – CONTACTS

Accessory & Perfomance Marketing Materials dealers-m opar.com > Accessories tab

Accessory Technical Assistance 800-84-MOPAR (800-846-6727)

ARO 5300A RO@chrysler.com

Dealer Personalized Merchandise Program 877-247-0261

DealerCONNECT 800-374-4040

Degrees@Work – FCA Performance Institute Dealer Hotline 855-321-4321

Degrees@Work – FCA Performance Institute Student Hotline 855-334-3622

Direct Connection Tech Line 888-528-HEMI (888-528-4364)

FCA Digital / eStore 888-511-8902

Global Core Return Customer Service Hotline 866-254-2940

Magneti Marelli Promotion Headquarters dealers-m opar.com > Magneti Marelli > Quarterly Promotions

Headquarters

Mopar 5300 5300A RO@chrysler.com

Mopar Marketing Materials DealerCONNECT > Parts tab > Mopar Marketing

Mopar Authentic Performance Gear 800-525-4165

Mopar Battery Hotline 800-738-4224

Mopar Bulk Oil Headquarters 800-352-2174

Mopar Calendar Program Customer Service 866-681-2359

Mopar CAP/FCA Performance Institute 888-321-4321

Mopar Fleet Servicenet 248-512-7900

Mopar FlexTech Retail Display Program 800-536-3490

Mopar Merchandising Program Headquarters 888-415-1155 m oparm erchandise@chrysler.com

Mopar Program Headquarters 800-356-3490

Mopar Service Excellence (MSER) 866-909-MSER (866-909-6737) m oparser.com

Mopar T.I.R.E.Works 888-31MOPAR (888-316-6727) m opartirew orks.com

Mopar Tool and Equipment Hotline 855-298-2687

Mopar Vehicle Protection (MVP) 800-782-2668

National Consumer Tire Rebate Forms m opartirew orks.com

On Demand Program Headquarters 855-213-5483

On Demand Program Ordering DealerCONNECT > Service tab > Service Marketing Box > On Demand

Service Prospector & Dealer Site

Parts Expediting / Specifying 800-765-7732

Parts Pricing Inquiry Fax: 248-944-0745

Powertrain Service Center 866-262-8517

Reman Powertrain Warranty Registration DealerCONNECT > Parts tab > Mopar Warranty

Standard of Care/Service Marketing Program

Headquarters 800-521-3186

STAR Technical Assistance 800-850-STAR (800-850-7827)

Tracy / AER Order Hotline 888-361-4711 turboii.com

UPS Mopar Referral Direct Call Center 800-567-9989 - Option 1

Warranty Hotline 888-255-2616

wiADVISOR Premium Support 855-wiADVISOR (855-942-3847)

wiTECH Premium Support 888-WITECH-1 (888-948-3241)

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