Mk0015 –services marketing and customer relationship management 4 th sem mba winter 2016 smu...
3
MK0015 –Services Marketing and Customer Relationship Management Dear students to get solved assignments of SMU MBA WINTER 2016 call us at 8510092683 or mail us at [email protected] 1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals. Answer: Customers form the most integral part of service production as well as marketing. The service process is begun by identifying and then targeting the right customers. It is important for every firm to specify the target group before launching a service product. A huge marketplace holds a variety of customers with different preferences, needs and expectations. It is important to zero down on the ‘right’ segment of customers. While formulating a strategy for identifying the target segment, the following issues need to be addressed. Dear students to get solved assignments of SMU MBA WINTER 2016 call us at 8510092683 or mail us at [email protected] 2 Briefly discuss Service Marketing Mix with suitable examples. Answer: You must be familiar with the 4Ps of the marketing mix, that is, product, place, price and promotion. These are the four key elements that an organization uses in order to communicate with its customers. 3 Describe the Howard Sheth model of customer Behaviour.
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Transcript of Mk0015 –services marketing and customer relationship management 4 th sem mba winter 2016 smu...
MK0015 –Services Marketing and Customer Relationship Management
Dear students to get solved assignments of SMU MBA WINTER 2016 call us at 8510092683 or mail us at [email protected]
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Answer: Customers form the most integral part of service production as well as marketing. The service process is begun by identifying and then targeting the right customers. It is important for every firm to specify the target group before launching a service product. A huge marketplace holds a variety of customers with different preferences, needs and expectations. It is important to zero down on the ‘right’ segment of customers. While formulating a strategy for identifying the target segment, the following issues need to be addressed.
Dear students to get solved assignments of SMU MBA WINTER 2016 call us at 8510092683 or mail us at [email protected] Briefly discuss Service Marketing Mix with suitable examples.
Answer: You must be familiar with the 4Ps of the marketing mix, that is, product, place, price and promotion. These are the four key elements that an organization uses in order to communicate with its customers.
3 Describe the Howard Sheth model of customer Behaviour.
Answer: One widely used framework which has been applied to consumer purchase decisions is that developed by Howard and Sheth, which incorporates a number of elements that have been given below.
Dear students to get solved assignments of SMU MBA WINTER 2016 call us at 8510092683 or mail us at [email protected]
4 Briefly discuss impact & importance of IT for Education & Banking sector?
Answer:
IT in the Education sectorInformation technology has the potential to enhance and complement traditional teaching methods by providing additional tools to a teacher to display and explain ideas to their students and providing students with innovative but practical learning tools to help study.
Dear students to get solved assignments of SMU MBA WINTER 2016 call us at 8510092683 or mail us at [email protected]
5 Describe the nature of service marketing.
Answer: Service marketing is marketing based on relationship and value. It may be used to market a service or a product that is defined under service activities discussed earlier. Marketing a service-based business is different from marketing a goods-based business. For one, it is not easy to put a price to the service.
6 Write short notes on:a) e-CRMb) Customer Life Cycle
Answer:
a) e-CRMThe basic idea of e-CRM comes from e-commerce. Essentially, e-CRM differs from CRM in terms of the technology and the syntactical nature of interface with customers. Typically an e-CRM would provide customers with a self-service browser based window on which they may have greater autonomy to surf different schemes and offers.
Dear students to get solved assignments of SMU MBA WINTER 2016 call us at 8510092683 or mail us at [email protected]
