MK0015 – Service Marketing and Customer Relationship Management (2)
3
2 nd Set Solved assignments for Rs.150 each Mail me at: [email protected] or at 08627023490 Fall-2013 Master of Business Administration - MBA Semester 4 MK0015/ML0015–Service Marketing and Customer Relationship Management-4 Credits (Book ID: B1808) Assignment (60 Marks) Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60. Q1. Explain service distribution growth strategies in brief. Answer. Service distribution: A withdrawal made, under certain circumstances, from specific types of qualified retirement plans to an individual while they are still working for an employer. The individual receiving the distribution must either be age 59. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediary (fourth Q2. Explain the service delivery process. Answer. Service marketing and it’s important: There are a number of marketing managements that have special significance for services marketing. It is worth commenting on some of those aspects, as they are important in developing an awareness of
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Transcript of MK0015 – Service Marketing and Customer Relationship Management (2)
2nd Set
Solved assignments for Rs.150 each
Mail me at: [email protected] or at
08627023490Fall-2013
Master of Business Administration - MBA Semester 4
MK0015/ML0015–Service Marketing and Customer Relationship Management-4 Credits
(Book ID: B1808)
Assignment (60 Marks)
Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Explain service distribution growth strategies in brief.
Answer. Service distribution:
A withdrawal made, under certain circumstances, from specific types of qualified retirement plans to an individual while they are still working for an employer. The individual receiving the distribution must either be age 59. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediary (fourth
Q2. Explain the service delivery process.
Answer. Service marketing and it’s important:
There are a number of marketing managements that have special significance for services marketing. It is worth commenting on some of those aspects, as they are important in developing an awareness of
Q3. Definition of Service marketing with its importance. Also explain the characteristics of services.
Answer. Service marketing and it’s important:
Service marketing is a branch of marketing that involves distribution of fast moving consumer goods and durable goods. This field refers to both businesses to consumer as well as business to business services. The promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services.
Q4. Discuss the relationship between CRM and customer loyalty.
Answer. CRM (customer relationship management) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
Customer-centric relationship management is used in marketing, customer service and sales, including:
Tailored marketing one-to-one customer service retaining
Q5. Write short notes on:
A. Servicescape.
B. Blueprinting.
Answer. (a) Servicescape is a global marketplace for service-related commerce. An expansion of the freelance directory systems of Edit Avenue and Languages cape, Services cape provides the construct for online outsourcing whether you need an experienced professional for your project, you are an experienced professional who seeks increased visibility, or your business requires access to a freelance labor force.
Q6. Explain the pre-requisites of acquisition of customers.
Answer. Customer relationship management (CRM) is a process businesses use to keep track of customer contact. CRM can include tasks such as making follow-up phone calls, sending promotional emails and inviting clients to webinars.
A prerequisite is a required prior condition. If something is required in advance of something else, like if you have to take a beginning Spanish class before signing up for Spanish II, then it’s a prerequisite.
It entails all aspects of
2nd Set
Solved assignments for Rs.150 each
Mail me at: [email protected] or at
08627023490
