MEDIAKIT 2019

THE OFFICIAL MAGAZINE OF THE ALLEGRO HIGH-SPEED TRAINSHEL -> SPB

ALLEGRO MAGAZINE

The Allegro officialmagazine is a modern glossy publication that canbe found in every seat pocket on the train, with bright photographs andeditorialmaterials. It is an entertaining illustrated magazine forreading on a journey, containing materials relating to all aspects oflife and targeting the highly educated, discerning and intellectualreaders that are Allegro passengers.

ANNUAL PASSENGER – 479 000VOLUME – from 90 pagesFREQUENCY OF ISSUE – 6 times a yearFORMAT – 207 x 263 mm

DISTRIBUTION – in every seatpocket on Allegro trainsLANGUAGES – Russian / Finnish / EnglishONE ISSUE AUDIENCE – 80 thousands

ALLEGRO high-speed train, built by the Alstomcompany, is a joint project between the VR Group(Finnish Railways) and RZD (Russian Railways), linking St. Petersburg and Helsinki.

CARRIAGES – 7JOURNEY TIME – 3.5 hoursSERVICES DAILY – 8

HIGH-SPEED TRAIN

What’s on?News and noticesabout the mainevents in Helsinkiand St. Petersburg

THE CONTENT

Art&DesignInterviews withprominent figures ofculture and art(artists, musicians, designers, writers) of the two cities

Main articleThematic illustratedreport of the interes-ting aspects of life inFinland and Russiawith compelling information and advicesfor the reader

FoodInterview witha celebrity chef orarticle on localculinary trends or anew phenomenon ingastronomic culture. Advice from a chefand well-knowngourmets

WellnessReview by ourcorrespondent of avisit to an aquapark, a fitness club, a SPA centre, a beautysalon, etc. Practicaladvice on repeatingthe author’sexperience

PanoramaDouble-pageillustration, colorful view ofthe cities on theALLEGRO route

THE CONTENTKidsNotices of eventsand review ofplaces for familyrelaxation. Leisureactivities forchildren

Season’sBestSouvenirs worthbringing back forfamily and friendsfrom Helsinkior St. Petersburg

RouteMaterial withillustrations of thefact or phenomenonthat unites thecity on the routeALLEGRO

VocabularyIllustrated miniphrasebook

In TownInteresting story abouta day in Helsinki, St. Petersburg, Vyborgand other cities. Thisarticle describesoriginal and little-known city attractions.

ShoppingTargetOverview of shops, boutiques andrestaurants of Helsinkiand St. Petersburglocated within walkingdistance of each other. Photos of a new range ofproducts

* Data supplied by VR and the Centre of Statistical Information

Russian passengers grow for 2017-2018+56%

Country of residence

Finland - 29%Russia - 52%Other - 19%

Age

less than 30 y.o. - 17%30-50 y.o. - 59% 50-65 y.o. - 20% more than 65 y.o. - 4%

Travel purpose

Business - 13%Tourism - 60% Other - 27%

Socio-economic status

Entrepreneur - 14%Managing position - 57%Other employee - 8%Unemployed - 3%Student - 7%Pensioner - 8%Other - 3%

Travel frequency

Once - 16% Several times a week - 3%Several times a month - 11%Several times a year - 26%Less than once a year - 44%

THE MAGAZINE’S READERSHIP

MAGAZINE ADVERTISEMENTSModule............................ Cost in RUB (not including VAT)First double page spread (2/1s) ………………………..633 000Spread (2/1)…………………………………………………….. 474 000Full page at the first third (1/1) ………………………..282 000Full page (1/1)…………………………………..………………245 000Half page (1/2h, 1/2v) ……………………………………….145 0001/4 …………………………………………………………………… 85 0001/8h ………………………………………………………………… 47 000

DISCOUNTS

2 Cover (207 × 263 mm + cutting tolerance) …........... 388 0003 Cover (207 × 263 mm + cutting tolerance) …........... 388 0004 Back cover (207 × 263 mm + cutting tolerance) ...... 437 000

2019 Order Materials Date of publication

№ 1 (February – March 2019) 02.01 07.01 01.02

№ 2 (April - May 2019) 01.03 07.03 01.04

№ 3 (June - July 2019) 02.05 07.05 01.06

№ 4 (August - September 2019) 01.07 05.07 01.08

№ 5 (October - November 2019) 02.09 06.09 01.10

№ 6 (December 2019 – January 2020) 01.11 07.11 01.12

5% 10% 15%

welcome forthe new clients

2 insertions 3+ insertions

TECHNICAL SIZES OF THE ADVERTISEMENTS

Technical requirements to the layouts provided in electronic format (Pre-press specifications)1 Layout.1.1 The layout should be made definitely in s ize of ads block or page with 5 mm bleed if necessary.1.2 All elements of the layout should be placed in borders of layout block.1.3 All informational elements (text, logos, etc.) should not be placed closer 5 mm to the trimbox and not be placed closer 10 mm to the trim box from spine side.1.3.1 In addition to the Allegro magazine: information important design elements (text, logos, etc.) advertis ing trimming modules 2/1 (reverse), 1/1 (page) and . (half of thepage), located closer than 25 mm from the top trim line of publication, they must bepositioned at a distance of not less than 20 mm from the spine edition.Location of all other elements must be guided by paragraph 1.3.1.4 Every not cropped layout should have contrast margin by stroke or tone relatively background.1.5 The layout must have colored (white, opaque) background.2 Color mood.2.1 Only CMYK-Process Separation model is permissible. No color profiles can be embedded in the layout or image files.2.2 Any trapping adjustments different from default are not permissible.2.3 The layout should have background nontransparent box in s ize of layout (see item 1.5).2.4 To reduce the risk of color deflection, please, provide us a color proof of the layout, inaccordance requirements of printing-house.3 Texts. Fonts. Lines and borders.3.1 It is necessary to convert texts with special effects using to curves.3.2 It is not recommended to use rasterized small text (under 7 pt).3.3 It is not recommended to use colored small text (under 7 pt) with two or more color components.3.4 Minimum thickness of line or border is 0.3 pt.4 File formats4.1 Adobe Illustrator v.8.x EPS (all elements in CMYK-Process Separation model), PhotoShop v.4.x EPS (CMYK or Grayscale), PhotoShop v.4.x TIFF with out any compression Bitmap.4.2 Images4.2.1 The maximum Total Ink Coverage for Web offset printing — 300 %4.2.2 The maximum Total Ink Coverage for Sheet-fed offset printing — 320 %4.2.3 Scaling 1:1 (100 %)4.2.4 PhotoShop EPS v.4.x resolution 250–300 dpi.4.2.5 PhotoShop v.4.x TIFF-Bitmap resolution 600–1000 dpi.4.2.6 All unused extra layers, Alpha channels and paths should be removed in final version of file.4.3 Vector drawing (Curves).4.3.1 It is recommended to use Adobe Illustrator v.8.x EPS or PhotoShop v.4.x TIFFBitmapfor logo drawing.4.3.2 t is necessary to provide linked or embedded PhotoShop v.4.x TIFF-Bitmap and PhotoShop v.4.x EPS files.5 General5.1 Any disk or file name should contain only digits and Latin symbols with out blank spaces.5.2 The folder should contain only essential files. In case of any text components are notconverted to curves it is necessary to provide all used font files in extra folder.5.3 It is necessary to provide printed copy of the layout or CMYK JPEG (or PDF) copy for v isual control.Attention! Disparity of the layout to our pre-press specification can cause errors or bugs in c irculation.

LEGAL REQUIREMENTS TO THE LAYOUTS1. Advertisements communicated in the territory of the RussianFederation via printed mass media, if it is not purely an advertisingpaper, should be marked (labelled) as «Advertisement» or«Promoted content» in russian languagen (РЕКЛАМА).

2. During production, publishing and distribution of promotionalcontent it is necessary that the requirements of the Federal law, inparticular the law «On official language of the Russian Federation» are observed. (Also, in accordance with the part 1 of the article«On official language of the Russian Federation» (01.06.2005 № 53-FZ) in advertisements it is obligatory to use the official language ofthe Russian Federation.

3. It is inadmissible to spread advertising content that containsinformation prohibited for distribution amidst minors withoutcontent rating, which is done in accordance with the Federal law29.12.2010, № 436-ФЗ «On Protecting Children from InformationHarmful to Their Health and Development» divided into followingcategories:

1) Information product for children who haven’t reached six yearsof age (0+);

2) Information product for children who have reached six years ifage (6+);

3) Information product for children who have reached twelve yearsof age(12+);

4) Information product for children who have reached sixteenyears of age (16+);

5) Information product prohibited for children (18+)

This regards advertising of entertainment events (exhibitions, museums, galleries, festivals, contests etc.), as well as promotionof information product communicated via telecommunicationnetwork which includes Internet and wireless communicationsystems.

4. Ads of pharmaceuticals, medical services (clinics), includingmedical methods of prophylactic, diagnostic, therapy andrehabilitations as well as medical devices should be accompaniedwith warnings against their possible contraindications, encouraging reading the instruction leaflet and getting medicaladvice before use , this warning should occupy no less than 5% ofadvertising space. In case the ads layout contains images ofpeople in white coats, then it is necessary to indicate the name andsurname of the medical doctor and his/her speciality. Example: «Professor of Medicine, the lead paediatrician Ivanov I.A. or«Oncologist-urologist Petrov O.V.» etc. If an ads layout shouldcontain photos of patients, then the advertiser has to have awritten permission signed by the person whose photo will appearin the ad. It is also required that the number of the clinic’s licensebe indicated in the ads layout along with the telephone numberand the official website.

5. The use of photo images of people in ads should be done withthe written permission signed by the person. If the picture is takenfrom the image bank it doesn’t mean it can be used freely, on thecontrary. It will be necessary to obtain the permission from theimage owner. Since photographs are objects of creative art andare protected by the copyright.

6. It is inadmissible to use in advertising the words of comparisondegree, such as «the best», «first», «the number one», «the onlyone», «perfect», « №1», « leader», etc. towards the advertisedproduct/service without indicating the exact objective criteria uponwhich the comparison is made. Therefore, the advertisementwhich is not supported by such a confirmation will be consideredinvalid as containing information about the advantages over otherproducts/services on the market, which doesn’t correspond toreality. Such advertising violates the norms of the law «Onadvertising» and the law «On competition protection», inparticular, as unfair competition via incorrect comparison of theorganization with other competitors.

7. Advertising of smoking is prohibited (tobacco, smokingaccessories, hookers, pipes, cigarette paper and lighters).

8. Advertising of alcoholic products is prohibited, except for beerand wine (sparkling wine) produced in Russia from the vinesgrown in the territory of the Russian Federation.

9. In accordance with interpretations of the Federal Anti monopoly service and judicial practice it is prohibited demonstrating the process of alcohol consumption. Images of bottles and glasses filled with beer or wine are considered to be demonstration of the process of alcohol consumption. The Federal law on advertising also prohibits the use of images of people or animals with wine glasses or bottles.

10. Advertising of financial services has to contain all thenecessary and important conditions (interest rates, terms and theorder of obtaining services - all ought to be written in legible font. The law bans the advertiser of banking services from omittingconditions that influence profit-making capacity of the product).

11. In advertising of special promotion offers, including discounts, guaranteed gifts, etc., the ad should contain the exact dates of theevent, the source of information about the organizer, the rules ofengagement, the number of winning prizes, terms, venue and howto collect the prize (how, where, when and what needs to be donefor that and who to refer to for detailed information).

12. Every advertisement for biologically active additives must beaccompanied by a warning that the preparation is not apharmaceutical product. In an advertisement in printedpublications this warning must occupy no less than 10% of thespace.

13. In advertising modules which promote remote forms of commerce, for example “online shop” or “home delivery”, it is required to indicate the name of the legal entity, its registration number and the registered address.

RUSSIALLC RECLAMOTIVb/c “Etmia-III”, 31, Schepkina str., Moscow, 129090Tel / Fax: +7 (495) 663 9320Office 4-011, b/c “Optima”, 5 Torzhkovskaya Ul., St. Petersburg, 197342Tel / Fax: +7 (812) 380 0008www.allegromagazine.com

FINLANDBF Media Oy@ Jorvas High-tech Center KirkkonummiMarkku RytkonenТел. +358 (0)40 544 4027

CONTACTS