MICHAEL JACKSON EBUN AWOSIYAN

Early Pop Videos Jackson 5 ‘Rockin’ Robbin’ ‘Rockin’ Robbin’ • In the early days of Michael Jackson he was in a band with his

brothers called Jackson 5.• With these music video they only had the basic videos, this

was just so that they were able to promote the music video. • There was a limited amount of sophistication, so when it came

to the quality of the video there was that much of it. • In there music video it the was also a lot of lip syncing, this

means that instead of them actually sing the song they would mime it.

“Rock With You” 1979• “Rock With You” released in 1979• Now Michael Jackson has started his own solo career,

without his brothers.• This is a video of him singing in his video, there’s no lip

syncing involved at this point.• The video can be seen as being basic, because it's him

dancing and there is a ongoing background light. • But this music is of a better quality, compared to the Rockin’

Robbin video.

“Billie Jean” 1982

• “Billie Jean” release in 1982• This was where Michael Jackson began telling a story within

his music videos• This was the first ever teresting Pop video made that is able

to tells a story and contains more than someone just lip syncing.

• The music video is about the way the papers are trying to portray him as a player when he wasn't. Michael Jackson himself stated that Billie Jean was based on the groupies he encountered.

“Beat It” 1983

• “Beat It” released in 1983• The video was written and directed by Bob Giraldi, produced

by Antony Payne and Mary M. it was choreographed by Michael Peters

• This is another one of Micheal Jackson music videos that includes more than just lip syncing, but it also includes a storyline behind it.

• Now in this music video it includes an elaborate choreography at the end of the music video.

“Thriller” 1983

• “Thriller” released in 1983• This music video was considered the most famous music

video of all time, at lease by the Library of Congress, which is added to its National Film Registry in 2009, the first music video in their registry.

• The music introduce elaborate choreography, costumes and dialogue.

• The video cost around $500,000 to make• The video won for Best Performance Video, Best

Choreography and Viewers Choice at the MTV Video Music Awards in 1984

“Bad” 1987

• “Bad” released 1987• Now following “Thriller” he was the biggest pop star in the

whole world!• His videos had even made it to news stations such as the BBC

and ITV news • The video “Bad was a major event, because the first time it

was shown was on the TV Channel BBC. • People were now becoming more interested in his music

videos, so that they could see his new image and the new dance steps.

“The Way You Make Me Feel” 1987

• “The Way You Make Me Feel” released in 1987• With this music video we can apply the Laura Mulvey’s Male

Gaze to it.• Laura Mulvey states that women are seen as objects of male

erotic desire.• In this music video, the women in this music video is seen as

a sex object, because it almost looks as if he men are lusting after her

• Especially with her costume, short dress, legs and arms out, and she was beautiful.

“Black or White” 1991

• “Black or White” released in 1991• This pop music was very expensive to make costing

$4,000,000 to make• It was made to be able to resurrect his career because there

were allegations of him being ‘strange’• Alo he was facing problems with his image, because he was

going through the transformation from black skinned to white skinned.

• So he wanted t send a message that it doesn't matter about the skin colour you are.

Other Music Videos

Here are music videos of his other songs: • They Don't Care About Us You Rock My World

• The Earth Song Scream FT Janet Jackson

Conclusion

• As a digital technology developed so did Michael Jackson’s use of Pop Videos. He used different camera angles o portray the mood of his music video.

• His video became much longer and more complex. The videos became as important as the song itself.

• Jackson used his pop Video to:• Reinvent his image• Tell Stories • Address serious issues

• Michael Jackson was the King of Pop and will forever be the King of Pop