Mizzou Sports Properties |

Schedule

2012 FOOTBALL

HOME GAMES

9/1 Southeastern Louisiana

9/8 Georgia

9/15 Arizona State

10/6 Vanderbilt

10/13 Alabama

10/27 Kentucky

11/17 Syracuse

• Average Attendance: 67,476

• 8% increase from 2011 Season

• Highest attendance average on record

• 3 sold out games (Georgia, Arizona State, & Alabama)

• Season Tickets: 46,786

• 15% increase from 2011 Season

AWAY GAMES

9/22 South Carolina

9/29 UCF

11/3 Florida

11/10 Tennessee

11/24 Texas A&M

Schedule

2012-2013 MEN’S BASKETBALL

HOME GAMES

11/10 SIUE

11/13 Alcorn State

11/16 Nicholls State

12/1 Appalachian State

12/4 SEMO

12/8 Tennessee State

12/17 South Carolina State

1/5 Bucknell

1/8 Alabama

1/16 Georgia

1/22 South Carolina

1/26 Vanderbilt

2/2 Auburn

2/9 Ole Miss

2/19 Florida

3/2 LSU

2/5 Arkansas

AWAY GAMES

11/22 – 11/24 Battle 4 Atlantis

12/22 Illinois

12/28 UCLA

1/12 Ole Miss

1/19 Florida

1/30 LSU

2/7 Texas A&M

2/13 Mississippi State

2/16 Arkansas

2/23 Kentucky

2/28 South Carolina

3/9 Tennessee

Inventory

LOGO RIGHTS

Frito-Lay is the “Official Chip of Missouri Tiger Football.”

Frito-Lay had the right to use the official University of Missouri

marks and logos in promotions, Point of Sale (POS), advertising,

and PR beginning in July through the conclusion of football

season for each year of the partnership .

Inventory

TOUCHDOWN TERRACE

Frito-Lay is the title sponsor of the “Touchdown Terrace” seating area in the south endzone of Faurot

Field. Title sponsorship includes the following elements:

• Brand name inclusion in name of section (“Tostitos Touchdown Terrace”)

• Four (4) Brand logos on 4’ x 216’ windscreen signage in front of the Touchdown Terrace seating

section

• Frito-Lay Product Sampling as part of the food buffet provided to all Touchdown Terrace ticket

holders

• Signage inside hospitality tent used for serving food and drink to Touchdown Terrace ticket holders

• Brand/logo on all season tickets located in Touchdown Terrace

• Brand/logo inclusion on any advertising for Touchdown Terrace (newspaper, internet, social media,

direct mail)

• Twenty (20) season tickets located in Touchdown Terrace

• Five (5) season parking passes

• VIP Tour and sideline access for ten (10) guest prior to two (2) selected home football games

• Right to award Touchdown Terrace tickets/experiences in consumer-facing promotions

Inventory

TOUCHDOWN TERRACE

Inventory

TOUCHDOWN TERRACE

Inventory

DIGITAL

Frito-Lay has the following digital inventory:

• 200,000 impression internet campaign on

MUTIGERS.COM to be implemented during 2012-

13 Mizzou Men’s Basketball conference play.

• Rotating between story level (300 x 250)

and leaderboard (728 x 90) advertisements

• Linked to Frito-Lay’s website of choice

• Permanent Ad Button on MUTIGERS.COM to click

through to a contest entry page

• Minimum of one (1) monthly Facebook post and

one (1) monthly text alert to promote a contest

and registration.

TRAFFIC NUMBERS:

• Average over 2 million page impressions per month

(Sept – Dec 2012)

• Average over 379,326 unique visitors per month

(Sept – Dec 2012)

• MUTIGERS.COM ranked number 17 among all

universities nation-wide on number of total page

impressions during the 2011-12 Athletic Year

Inventory

TICKETS & MERCHANDISE

Frito-Lay received the following tickets and

merchandise during the 2012 Mizzou Football season:

• Four (4) tickets to the Mizzou vs. Georgia home

football game on September 8, 2012

• Four (4) tickets to the Mizzou vs. Alabama home

football game on October 13, 2012

• Eight (8) tickets to the Mizzou vs. Tennessee away

football game on November 10, 2012

• Six (6) autographed items

• One (1) foursome in the St. Louis Tiger Club Golf

Tournament

Summary &

INVESTMENT

ELEMENTS

TOUCHDOWN TERRACE

• Brand name inclusion in name of section (“Tostitos Touchdown Terrace”)

• Four (4) Brand logos on 4’ x 216’ windscreen signage in front of the Touchdown Terrace seating section

• Frito-Lay Product Sampling as part of the food buffet provided to all Touchdown Terrace ticket holders

• Signage inside hospitality tent used for serving food and drink to Touchdown Terrace ticket holders

• Brand/logo on all season tickets located in Touchdown Terrace

• Brand/logo inclusion on any advertising for Touchdown Terrace (newspaper, internet, social media, direct mail)

• Twenty (20) season tickets located in Touchdown Terrace

• Five (5) season parking passes

• VIP Tour and sideline access for ten (10) guest prior to two (2) selected home football games

• Right to award Touchdown Terrace tickets/experiences in consumer-facing promotions

INTERNET

• Frito-Lay has a 200,000 impression internet campaign to

be implemented during 2012-13 Mizzou Men’s Basketball

conference play.

TICKETS & MERCHANDISE

• Four (4) tickets to the Mizzou vs. Georgia home football

game on September 8, 2012

• Four (4) tickets to the Mizzou vs. Alabama home football

game on October 13, 2012

• Eight (8) tickets to the Mizzou vs. Tennessee away

football game on November 10, 2012

• Six (6) autographed items

• One (1) foursome in the St. Louis Tiger Club Golf

Tournament

OFFICIAL CHIP

• Frito-Lay is the “Official Chip of Missouri Tiger Football.”

LOGO RIGHTS

• Frito-Lay had the right to use the official University of

Missouri marks and logos in promotions, Point of Sale

(POS), advertising, and PR during football season.

Shayne Cotner

Senior Account Executive

Mizzou Sports Properties

University of Missouri - Columbia

385 Hearnes Center

Columbia, MO 65211

573-445-6060 (Phone)

573-442-6099 (Fax)

573-424-9671 (Cell)

www.learfieldsports.com