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• Through a network of upscale nail salons, MixTiVi offers both digital and experiential touch points for advertisers to integrate into a female-centric environment which are frequently often by women who are in an errand mode and receptive to messaging.

• MixTiVi recognizes and caters to the always • growing importance of the female shopper, mother,

career woman, trendsetter and recommender. • MixTiVi creates a digital narrowcasting network,

exclusively targets women while providing customized marketing opportunities to achieve the advertiser’s objectives.

MixTiVi Network

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Age (Girls & Women)

18-24 25-34 35-54 55-64 13% 22% 41% 15%

40% HHI $100,000+

MixTiVi - Nail Salon Network - Profile

"Women account for over $5 trillion in consumer and business spending" MSNBC "Women control more than 60 percent of all personal wealth in the U.S." Wall Street Journal "Women comprise 51.4 percent of the U.S. population, and make or influence 85 percent of all purchasing decisions" Forbes "The number of women earning over $100,000 tripled in the last 10 years... reaching these women is challenging...the female consumer is busy and has a complex web of duties that makes her less available to traditional media" Employment Policy Foundation "Women represent 85% of consumer spending... including everything from autos to health care" Harvard Business Review

"Women purchase over 67% of traditional male products, including automobiles, home improvement products and consumer electronics" Ogilvy & Mather

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MixTiVi – Content Loop Format

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Contents Travel by Country Cooking Show DIY Fashion Tips Entertainment Trivia

MixTiVi 79 Locations - California

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