BLONDOR PRODUCT KNOWLEDGE

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ww.wella.com HOW TO MIX & APPLY

HOW IT WORKS MIXING RECOMMENDATION

APPLICATION AFTERTREATMENTBLONDOR

PRODUCT KNOWLEDGE

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BLONDORPremium range of lightening products for varied blonde effects. Effective and reliable lightening with up to 7 levels of lift on colored and natural hair.

FACTSThe BLONDOR range is the perfect choice for maximum lightening. The range contains a number of products from which to choose:BLONDOR MULTI BLONDE POWDER• A fast and simple-to-mix powder, BLONDOR Multi Blonde Powder

produces a creamier consistency for a professional application (blue).BLONDOR SOFT BLONDE CREAM• Contains extract of chamomile, especially gentle on the hair and scalp (white).BLONDOR MULTI BLONDE GRANULES• Easy-to-mix granules with coconut fragrance, ideal for all techniques (white).

MIXING RECOMMENDATIONS• Great results on natural or colored hair for on and off-scalp

lightening techniques.• Use mixing ratios from 1 : 1, 1 : 1.5, or 1 : 2 depending on product used.• For regrowth application, use WELLOXON Perfect 6 %. For fashion

techniques away from the scalp, use WELLOXON Perfect Pastel or WELLOXON Perfect 6 %, 9 %, or 12 %.

TIPS FOR LIGHTENING • Apply product to dry hair, which has not been pre-shampooed.• Using gentle heat such as Climazon will reduce the development time.• Product development is visual and dependent on depth of color

and porosity of the hair.• Once the lightening result is achieved, rinse out the BLONDOR with

warm water and shampoo, and apply Wella Professionals Care or System Professional products.

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FACTS• What makes BLONDOR Blonde Mèches different is the Auto Control

Mechanism which automatically slows down the lightening effect when the development time is complete, after 15 minutes under heat.

• BLONDOR Blonde Mèches can lift the hair up to 5 levels. • High-lifting performance is achieved by the combination of an

ammonia-free Cream Hair Color Base and a Special Booster Powder with moisture-retaining lipids.

• Great results can be achieved on natural or colored hair for off-scalp lightening techniques.

• BLONDOR Blonde Mèches is one of four products in the BLONDOR range. Also available are: BLONDOR Multi Blonde Powder, BLONDOR Multi Blonde Granules, and BLONDOR Soft Blonde Cream.

MIXING RECOMMENDATIONS• 30 ml (1/2 tube) Cream Hair Color Base

+ 30 g (1 Sachet) Booster Powder + 30–60 ml WELLOXON Perfect depending on the consistency required.

• 6 %, 9 %, or 12 % depending on the desired degree of lift.

APPLICATION • Apply BLONDOR Blonde Mèches to dry hair which has not been

pre-shampooed.• Suitable for off-scalp lightening techniques.• When the development time is complete, the lightening action is

significantly reduced by the integrated Auto Control Mechanism.• Once the lightening result is achieved, rinse out with lukewarm water

and shampoo, and apply Wella Professionals Care or System Professional Color Save Emulsion.

AFTERTREATMENT• To maintain the condition of your clients' color, recommend

Wella Professionals Care or System Professional products for aftercare at home.

BLONDORBLONDE MÈCHESBLONDOR Blonde Mèches provides the most accurate and safe way to achieve even, natural blonde highlights.

NOTES:

For a plus on coolness. Not a standard lightener, but a unique combination of lightening & toning. To be used pure or as a booster of Multi Blonde Powder. For hair from tone depth 4–8. For all application techniques.

AREAS OF USEA) FIRST TIME HIGHLIGHTS ON VIRGIN OR PRECOLORED HAIR• PREPARATION: Depending on the desired degree of lightening and

consistency, mix BLONDOR Extra Cool Blonde with WELLOXON Perfect 6 %, 9 %, or 12 %, or COLOR TOUCH Emulsion 1.9 % or 4 % in a ratio of 1 : 1 up to 1 : 1.5 in a nonmetallic bowl.

• APPLICATION: Apply the bleaching mass evenly to the unwashed hair. The development time depends on the condition of the hair and the desired blonde result. Follow the recommendations in the table.

BLONDOR EXTRACOOL BLONDE

TONE DEPTH

PEROXIDE(Virgin)

PEROXIDE(Precolored)

DEVELOPMENTTIME

LIFTLEVEL

4

12 %

12 % 40 min without heat30 min with heat

4–7

5

9 %

12 % 40 min without heat30 min with heat

3–5

6

6 %

9 %

40 min without heat30 min with heat

2–4

7

4 %

6 %

30 min without heat20 min with heat

Up to 3

8

1.9 %

4 %

30 min without heat20 min with heat

Up to 2

NOTES:AREAS OF USEB) HIGHLIGHTS ON ALREADY HIGHLIGHTED HAIR• PREPARATION: Mix 1 part BLONDOR Extra Cool Blonde and 1 part

BLONDOR Multi Blonde Powder with WELLOXON Perfect 6 %, 9 %, or 12 %, or COLOR TOUCH Emulsion 1.9 % or 4 % in a ratio of BLONDOR mix: developer of 1 : 1 up to 1 : 1.5 in a nonmetallic bowl.

• APPLICATION: Apply the bleaching mass evenly to the unwashed hair. The development time depends on the condition of the hair and the desired blonde result. As the toning is more diluted, you have more flexibility with regards to the development time than with pure product usage. Note: For time-consuming full-head foiling techniques, we recommend working with a lower strength of WELLOXON.

C) ROOT APPLICATION/FULL-HEAD APPLICATION• PREPARATION: Mix 1 part BLONDOR Extra Cool Blonde and 1 part

BLONDOR Multi Blonde Powder with WELLOXON Perfect 6 % as a maximum in a ratio of BLONDOR mix: developer of 1 : 1 up to 1 : 1.5 in a nonmetallic bowl.

• APPLICATION: Apply the bleaching mass evenly to the unwashed hair. The development time depends on the condition of the hair and the desired blonde result. As the product is more diluted, you have more flexibility with regards to the development time than with pure usage. Please apply the product first on the roots and only in the last 3–5 minutes on the lengths and ends.

AFTERTREATMENT• Rinse out the bleaching mixture thoroughly with lukewarm water and

shampoo. Apply BLONDOR BLONDE SEAL & CARE evenly to damp hair for neutralization and stabilization of the color result.

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BLONDORFREELIGHTSTHE ACTIFUSE® NETWORK

FREELIGHTS SHOULD ALWAYS BE USED AS A CLOSED SYSTEM: In order to obtain the optimal benefits, you need to use the FREELIGHTS White Lightening Powder together with FREELIGHTS Developer – only then you will activate the ACTIFUSE® network.

Activated polymers will then link with each other to form a flexible and adhesive network. This keeps the mixture in place: allowing for easier spreading, and a new level of precision with reduced swelling.

HOW IT WORKS

Polymers link with each other to form a flexible and adhesive network.

The ACTIFUSE® network enables easier spreading and ensures the formula stays in place – only where needed. FOR UP TO 7 LEVELS OF LIFT.

NOTES:NOTES:

FREELIGHTS WHITE LIGHTENING POWDER

BLONDORFREELIGHTS

FACTS· For accuracy and precision in

freehand application

· Contains lightening agents and clays

· For natural and pre-colored hair

· Up to 7 levels of lift

· Use exclusively with designated FREELIGHTS Developer for freehand application

NOTES:NOTES:

FREELIGHTS DEVELOPER

FACTS· Developer for precision and ease

of application with less swelling

· Contains Hydrogen Peroxide and Flexible Acrylic Polymers

· Available in

· Vol. 20, 6 % (for gentle lift)

· Vol. 30, 9 % (extra lift)

· Vol. 40, 12 % (maximum lift)

BLONDORFREELIGHTS

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MIXING RECOMMENDATIONS

Depending on the desired degree of lightening and consistency, mix the FREELIGHTS White Lightening Powder (A) with FREELIGHTS Developer (B), · Vol. 20, 6 % (for gentle lift)· Vol. 30, 9 % (extra lift)· Vol. 40, 12 % (maximum lift) in a non-metallic bowl.

MIXING RATIO 1 : 1 – 1 : 3 (recommended 1 : 1.5)

For on-scalp application, use a 6 % (20 vol.) developer as a maximum. Do not use heat.

+

TIPS ON MASS APPLICATION – TENSION & RHYTHM

• Keep the hair strand under tension. Using FREELIGHTS Paddle will help.

• Start in the mid lengths and sweep lightly to the roots

• Maintain rhythmic flowing sweeping movements

APPLICATION

Apply on dry hair. Start applying sweeping motion. Product should be applied only on the strand surface area. Do not saturate the strandin the mixture.

BLONDORFREELIGHTS

NOTES:DEVELOPMENT

Development time depends on the condition of the hair and the desired level of blonde. The maximum total development time is 50 minutes. Check hair every 5–10 minutes during process. If adverse reaction occurs during treatment (e.g.itching, burning, rash or any unexpected reaction), stop and immediately rinse with lukewarm water. If necessary, seek medical treatment.

AFTERTREATMENT

After development time is complete, rinse out thoroughly with warm water and shampoo. Apply BLONDE SEAL & CARE for increased shine and condition.

TIPS ON MASS APPLICATION – CREATIVITY

• Visualize where you want to place lights

• Look at the natural flow and the variances of color in your client’s hair

• Place highlights where sunlight would naturally lighten the hair

• Cut before color application allowing you to follow the shape of the haircut

NOTES:NOTES:

FREELIGHTS ERGONOMIC PADDLE

FACTS· Designed to help you control and place the FREELIGHTS mixture exactly where needed

· Especially designed for freehand techniques

· Comfortable, lightweight and easy to use

· With ergonomic grip

· With mixture well to deposit excess mixture from the brush

FREELIGHTS ANGLED BRUSH

FACTS· Helps to control and place the FREELIGHTS mixture exactly where needed

· For precision and ease of application during mass sweeping

· Angled to give precision on mixture placement

· With narrow flexible bristles

BLONDORFREELIGHTS

LEVEL 4 Lightening (+ tone)

LEVEL 3 Permanent

LEVEL 2 Demi-permanent(mildly oxidizing)

LEVEL 1 Semi-permanent(non-oxidative)

Color Fresh

EOS

Magma

Inspire

Accord

Color Touch

Koleston Perfect

Blondor Freelights

Perfecton

Color Touch Plus

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PRODUCT PORTFOLIO