Mixed used fractional ownership concept in the South of France

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May 25, 2009 Paris-Provence French fractional & hospitality fund f²h

description

A collection of small luxury estates in the South of France, each comprising up to 6 apartments offered as fractionals and up to 20 hotel rooms, with boutique-style 4-star & concierge services. An attractive IRR, thanks to the combination of developer profit, hospitality cash flows and the proceeds of the salesthe hotel business after 10 years.

Transcript of Mixed used fractional ownership concept in the South of France

Page 1: Mixed used fractional ownership concept in the South of France

May 25, 2009

Paris-ProvenceFrench fractional & hospitality fundf²h

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© Domaine & Demeure

A collection of small luxury estates in the South of France, each comprising up to 6 apartments offered as fractionals and up to 20 hotel rooms, with boutique-style 4-star & concierge services.

An attractive IRR, thanks to the combination of developer profit, hospitality cash flows and the proceeds of the salesthe hotel business after 10 years.

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© Domaine & Demeure

Paris

Provence

A 6-unit mixed-used luxury properties chainEach property:• Historical estate or house• 6 for-sale fractional flats and 20 hotel rooms• Mutualised concierge service, outsourced restaurant

Paris

Provence 3-level leveraged value creation over 10 years:• Promoter’s return on fractional flats (62%)• Hotel cash flows (8%)• Proceeds of the sale of hotel business (30%)

Marketing edge:• Building on the fractional/lifestyle trend• Unique offering for francophile US babyboomers

The concept

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In a nutshell• For investors with real estate experience

and an interest for small luxury hotels but no taste for hands-on management

• Leveraging two growth markets: fractional ownership & made-to-measure travel

• Paris & Provence: the best locations in the world’s most visited country

• 4m€ invested grows into 37m€ after 10 years (52% IRR)

• 400 investors @ 10,000€ each, or 20 investors @ 250,000€ each

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Fractional real estate

Boutique hospitality

© Domaine & Demeure

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What’s in it for investors

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• 6 historical properties with 6 fractional apartments and 20 hotel rooms* in each – and 4-star services and amenities: a small hotel chain in its own right (33 flats, 106 rooms under management)

• Mixed use: small luxury hotel and for-sale fractional: safer option for investors, which enables above average return

• Fractional: long term trend, alternative to second home ownership, lifestyle concept

• Comparables:▫ RitzCarlton, Fairmont, Wyndham: all develop mixed use with

fractional▫ Garrigae in Languedoc (incl. hotels)▫ Les Maisons de Baumanière (Avenio)

© Domaine & Demeure

* 3 fractional apartments and 6 rooms in the Paris townhouse

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What’s in it for co-owners & guests

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© Domaine & Demeure

• A new way to travel, to go on vacation, to own a second home• For co-owners: ▫ More than just money – why pay 100% of a vacation home to use it

only 15% of the time?

▫ Hotel rooms for their guests – like an « extendable » holiday home

▫ Paris & Provence: so co-owners can stop over in the City of Lights

• For hotels guests:▫ True boutique hotels: historic properties, modern amenities, just 20

rooms, the same 4-star service that co-owners enjoy

▫ A boutique hotel for less: the quality, the style, the service – without the stupid prices

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Clientele

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• North American (USA/Canada) baby boomers looking to organise their later years: travel, vacation/second home

• France/Provence lovers, typical profile: Alliance Française members

• A few figures:▫ 100,000: US citizens reside in France

▫ 400,000: US citizens visit Provence (PACA/LR) each year

▫ 2,500: US fractional owner in Provence potential in 2013

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Paris

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• 1.3m North American tourists visited Paris in 2008

• Targeting those who want to go beyond St Germain des Prés and the Eiffel Tower

• Solid demand for luxury accomodation, boutique hotel type – at the right price

• Natural stop over on the way to Provence

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Provence (« where the Mistral rules »)

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• The most visited French region outside of Paris: 12 millions foreign tourists per year

• Every American knows Provence

• Mediterranean climat: olive trees, vineyards, palm trees, garrigue, scrublands, fig trees, apricot and cherry trees

• 280 days of sun a year, summers from May to October, average temperature 25°C (77°F)

• Easy reach from anywhere

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Partnerships

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• Branding: to build on the « Provence » name within the USA, for ex: L’Occitane or Souleiado

• Architect & design: to capitalize on the credibility of an experienced professional, for ex: Lafourcade, Thoulouze

• Food & beverage, concierge: to offer the top-quality service needed (and organize cooking seminars), a regional Michelin chef, for ex: Jérôme Nutile, Hostellerie Le Castellas (Collias)

• Affiliation services: to commercialize the rooms and manage the fractional flats seamlessly, for ex: The Registry Collection

• Commercial: to sell the fractional shares to a North American clientele, for ex: Global Quarters

LAFOURCADE

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Legal structure

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• The investors’ owned hotel business can be set up offshore, with a French subsidiary running the properties in Paris & Provence

• Each property is structured as a French condominium (copropriété horizontale), including 6 fractional flats (separately owned) and the hotel premises (owned by the hotel business)

• Each fractional flat is the property of a French SCI (société civile immobilière), owned by a US LLC controlled by its co-owners

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Typical city site

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• Art Deco house, built in 1924 for writer Frank Townshend, design by André Lurçat, a Cubist architect friend of Le Corbusier (unlisted by owner choice)

• In the private « Villa Seurat » (20 houses) where former tenants include Salvador Dali and Henry Miller

• 420 m² (4520 sq.ft) on 5 floors, with 2 separate stairs and entrances, a roof terrace (60 m²) and a patio (30 m²)

• Potential for 3 fractional flats, 6 hotel rooms• Parc Montsouris quartier, quiet, recently

renovated one-way street (Tombe-issoire)• Current price tag: 3m€

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Typical rural site (1)

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• Heritage 18th century property, with own name (« Mas Dalgaz ») on the map

• 5 acres, 64 more available• Nice open plain location, gentle hills

in sight• Mature trees, easily landscapable

surroundings• 14,000 sq.ft inside 6 buildings• Current price tag: 790,000€

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Typical rural site (2)

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• 14 miles from Uzès, 16 miles from Nîmes

• Airport: 23 miles; high-speed train (TGV): 16 miles

• On the outskirt of the village, less than 400 yards from village center

• Only one property nearby (line of sight with some trees)

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Investment metrics (per rural unit*)

f²h €Property purchase cost/m² 590€Renovation cost/m² 1,400€Furnishing cost/m² 840€Architect’s fee 12%# of fractional flats 6# of guest/hotel rooms 20Average flat size 110 m²Average room size 25 m²Common areas 160 m²

* City unit metrics & financials available on demand

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Investment (per rural unit)

f²h €Purchase 869,000€Renovation 1,928,000€Interior design & furnishing 1,104,400€Landscaping & outdoor 564,000€Coordination 260,572€Financing 160,352€Other costs 659,439€Per unit 5,488,727€Total cost per m² 4,096€

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Fractional sales (per rural unit)

f²h €Fractional flats per domaine 6Shares (co-owners) per flat 36Price per share 210,000€Gross sales 7,560,000€Sales & marketing costs 1,512,000€Net sales 6,048,000€Costs 5,020,190€Financing (30%, 3 years, 6%) 296,391€P/L per rural unit 1,909,500€ROI p.a., 3 years 17%

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Hotel revenues metrics (per rural unit)

f²h € 14

Co-owners’ annual maintenance fee

4% of purchase price

Hotel room price (incl. Tax) 190€Average room service charge 46€Hotel occupancy rate (all year) 50%Margin on outside services 20%Seminars (cooking etc.)/year 7

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Hotel revenues (per rural unit)

f²h € 15

Room sales 451,894€Co-owners fees 302,400€Food & beverages 163,800€Seminars (net) 28,840€Other revenues (net) 87,750€Per unit 1,034,684€

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Expenses metrics (per rural unit)

f²h € 16

Number of staff 12Staff-to-guest ratio 1:4Salaries/total cost 53%Social security costs/base salary 80%Management & affiliation fee/total revenue 6.7%

Yearly remplacement provision: Fractional flat 11,000€ Guest room 2,500€

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Expenses (per rural unit)

f²h € 17

Salaries 455,760€Furniture replacement provision 116,000€Materials 56,400€Management & affiliation fees 68,969€Office, running & other costs 63,900€Marketing & sales 117,600€Per unit 878,629€Operating profit 156,055€

15%

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10-year P/L

f²h € 18

Fractional sales 34.8m€Hospitality cash flow (net) 4.6m€Sale of hotel business 16.4m€

55.9m€Investment 22.9m€Cost of financing 1.6m€

24.5m€Profit 31.4m€Cash invested 4m€IRR 52%

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10-year summary

May 25, 2009f²h € 20

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Model variations

f²h € 21

• Add another townhouse – either in Paris or in Montpellier, Aix or Avignon

• Replicate the concept in other countries, with a historical heritage and a vacation/sun identity

• Develop rural units outside of Provence, for ex: Bordeaux region (wine estate) or Brittany

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Thank youfor your interest

Contact: Pierre Guillery +33 (0)6 8434 8992

pguillery@francefractionalinvest.comwww.francefractionalinvest.comf²h