Mitt Romney
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Transcript of Mitt Romney
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Mitt RomneyFebruary 1, 2012
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Background Father was influential business man
and Michigan Governor Attended Brigham Young University Attended Harvard Business and
Law School, Soon founded the Investment firm
Bain Capital in 1984 Defeated by Edward Kennedy in the
1994 Mass. Senate Race Successfully managed the Salt Lake
Organizing Committee to host the Olympic Games in 2002
Successfully Ran for Mass. Governor in 2003
Lost the 2008 Republican Nomination to John McCain
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Strategy Began immediately after
2008 Nomination loss Focus on previous success
in business Focus on attacking
Obama’s economic policies
Has refrained from attacking his nomination opponents
Has run a “defensive” and risk free nomination campaign
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Strengths Largest fundraiser of
all candidates Personal success in
business has given his economic plans legitimacy
Bi-partisan history as Mass. Governor,
Navigated the Salt Lake Games into the black
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Weaknesses A history of flip
flopping Too much defense,
not enough offense History of leaning
too far to the left Religion Bi-partisan
compromises
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Themes Reiterate the
economy Attack Obama Downplay flip
flops
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Primaries Iowa: Tied with Santorum
Spent $132 per vote, Santorum spent $15 New Hampshire: Never in Doubt South Carolina: Gringrich victory
Gringrich attacked, Romney faltered Florida: Romney victory
Romney outspends Has upper hand with older voters
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SupportStrengths
Female Voters Moderates Liberals Voters focused on
“electable” candidates
Weaknesses Evangelical
Christians Tea Party Poor Strong
Conservatives
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BibliographyClement, Scott. "South Carolina Primary Exit Polls: Five Key Factors." WashingtonPost.com. 21 Jan. 2012. Web. 1 Feb. 2012. <http://www.washingtonpost.com/blogs/behind-the-numbers/post/south-carolina-primary-
exit-polls-five-key-factors/2012/01/03/gIQA3qVjEQ_blog.html>.Hornick, Ed. "Romney's New Mission: To Change Perceptions." CNN.com International. CNN.com, 2 June 2011. Web. 01 Feb. 2012. <http://edition.cnn.com/2011/POLITICS/06/02/mitt.romney.profile/>.Kim, Susanna. "Candidates Spent $12.5M on Iowa Caucus Ads." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. 4 Jan. 2012. Web. 01 Feb. 2012. <http://abcnews.go.com/Business/candidates-spent-125m-iowa-caucus-ads/story?id=15281050>.Kuhn, David P. "Will Romney's Strengths Prove Moot Against Obama?" RealClearPolitics.com. 31 Jan. 2012. Web. 01 Feb. 2012. <http://www.realclearpolitics.com/articles/2012/01/31/will_romneys_strengths_prove_moot_against_obama_112976.html>.O'Brien, Michael. "Romney's Campaign Strategy Comes Under Fire From Republicans." TheHill.com. 23 Aug. 2011. Web. 1 Feb. 2012. <http://thehill.com/blogs/ballot-box/presidential-races/177905-some-gop-say-
romney-should-be-more-available-and-aggressive>.Peoples, Steve. "Mitt Romney Campaign Looks Past Florida Primary 2012." TheHuffingtonPost.com. 30 Jan. 2012. Web. 01 Feb. 2012. <http://www.huffingtonpost.com/2012/01/30/mitt-romney-florida-primary-
election-2012_n_1241196.html>.Ponnuru, Ramesh. "Romney’s the One." National Review Online. 2 Dec. 2011. Web. 01 Feb. 2012. <http://www.nationalreview.com/articles/284700/romney-s-one-ramesh-ponnuru?pg=4>.Sayegh, Tony. "Five Challenges Facing Mitt Romney Right Now." FoxNews.com. Fox News, 24 Jan. 2012. Web. 01 Feb. 2012. <http://www.foxnews.com/opinion/2012/01/24/five-challenges-facing-mitt-romney-right-
now/>.Schultheis, Emily. "Exit Polls: Romney Wins the Electability Argument." POLITICO.com. 31 Jan. 2012. Web. 01 Feb. 2012. <http://www.politico.com/blogs/burns-haberman/2012/01/exit-polls-romney-wins-the-electability-
argument-113041.html>.Stanley, Tim. "Newt Gingrich Didn't Win South Carolina – Mitt Romney Lost It." Blogs.Telegraph.Co.UK. The Telegraph, 22 Jan. 2012. Web. 01 Feb. 2012. <http://blogs.telegraph.co.uk/news/timstanley/100131619/newt- gingrich-didnt-win-south-carolina-mitt-romney-lost-it/>.Wyler, Grace. "Just How Much Money Does Mitt Romney Have?" BusinessInsider.com. The Business Insider, 12 Aug. 2011. Web. 01 Feb. 2012. <http://articles.businessinsider.com/2011-08-12/politics/30046635_1_mitt- romney-major-investment-firms-cell-research>.
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Cohen, John, Peyton Craighill, and Scott Clement. "What’s behind Romney’s Romp? - Behind the Numbers." Washingtonpost.com. 21 Jan. 2012. Web. 01 Feb. 2012. <http://www.washingtonpost.com/blogs/behind-the-numbers/post/whats-behind-romneys-romp/2012/01/03/gIQAxF5FgQ_blog.html>.