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  • Social and Environmental Report 2012MITSUBISHI MOTORS CORPORATION

    OISCA

    OISCA

  • About the 2012 Mitsubishi Motors Social and Environmental ReportMitsubishi Motors Corp. (MMC) published an environmental sustainability report for six years from its inaugural publication in September 1999 through 2004. In 2005, the title was changed to the Mitsubishi Motors Social and Environmental Report to reflect a sharper focus on the reporting of matters related to the social aspects of MMCs activities. The aim of this report is to provide readers with a full and honest account of MMCs environmental and social activities, and to deepen readers understanding of MMCs initiatives in these areas.

    Scope of ReportnReported Activities

    Socialandenvironmentalactivities:FocusingonMMC,the report describes the activities of the Group compa-nies in Japan and some overseas Group companies.

    Corporatedata:Thereportprovidesfinancialandaccounting data of MMC, consolidated subsidiaries and affiliates.

    nReporting PeriodApril 1, 2011March 31, 2012(The report also includes some recent information from April 2012 onward)

    nPublication DateAugust 2012 (last published August 2011)

    We are committed to providing the utmost driving

    pleasure and safety for our valued

    customers and our community.

    On these commitments we will never compromise.

    This is the Mitsubishi Motors way.

    Customer-centric approachMitsubishi Motors will give the highest priority to earning the satisfaction of its customers, and by doing so will become a company that enjoys the trust and confidence of the community at large. To this end, Mitsubishi Motors will do its utmost to tackle environmental issues, to raise the level of passenger and road safety and to address other issues of concern to car owners and the general public.

    A clear direction for the development and manufacturing of Mitsubishi Motors vehiclesThecarsthatMitsubishiMotorswillmanufacturewillembodytwomajorconcepts:drivingpleasureandsafety.Mitsubishi Motors will manufacture cars that deliver superior driving performance and superior levels of safety and durability, and therefore those who use them will enjoy peace of mind.

    Going the extra mileMitsubishi Motors will pay close attention to even the smallest details in the belief that this approach will lead customers to discover new value in their cars, giving them a richer and more rewarding driving experience.

    Importance of continuityMitsubishi Motors will continue to manufacture distinctive cars with the passion and conviction to overcome all challenges.

    Corporate Philosophy (formulated in January 2005)

    Note to Readers

    02MITSUBISHI MOTORS Social and Environmental Report 201201

  • Persistence and Commitment to Serve Societys Needs

    Message From President Masuko

    Pioneering electric vehicles (EV), towards a sustainable future for everyone. As a leading company in EVs, Mitsubishi Motors Corporation made much progress in the 2011 fiscal year; through development and sales of EVs, the pillar of Mitsubishi Motors environmental solutions.

    In last years Social and Environmental Report I spoke about many things, focusing on the Great East Japan Earthquake, the possibility of using electric vehicles as a power source, new electric models, andfuturesmartgrids.Letmeupdateyouonthoseandmore.

    First,weaddedtheMINICAB-MiEV mini-commercial EV to go along with the i-MiEV in Japan. The MINICAB-MiEV went on sale with some trim models costing less than two million yen after incentives. In addition, we split the i-MiEVintotwomodels:onewithashorterrange which realized my dream of an i-MiEV for less than two million yen (after incentives), and an extended-range version that can run 180 kilometers on one charge. As I mentioned in last years Report, the experience of the Great East Japan Earthquake, the nuclear reactor incident, and subsequent power shortage taught us that electric vehicles could be very useful in times of disaster. Our commitment to make electric vehicles function as a power source to respond to Japans call for a new power infrastructure following the Great East Japan Earthquake has resulted in the MiEV Power Box, which went on sale in April 2012. The MiEV Power Box can simply be taken out of the car, plugged in, and can supply enough electricity to power large appliances. In addition, as a pioneer in electric vehicles with a country wanting a new power infrastructure, we are responding by pioneering smartgridresearchbytestingourownsmartgridwehavealreadybuiltatourNagoyaPlant.Smartgridsholdpossibilitiesforfarmoreefficient power distribution than conventional power grids and are seen as a potential next-generation power grid.

    In the 2012 fiscal year, we will continue to press on with electric vehicle technology, including adding a plug-in hybrid system derived from our state-of-the-art electric vehicle technology to the new Outlander SUV, andareonscheduletoreleaseanelectricmini-truck.Furtheron,wewill continue to develop and bring to market new vehicles powered by partial- or all-electric systems and work to promote their popularization.

    At the same time we are working hard on increasing the fuel effi-ciency of internal combustion engine vehicles, to comply with con-sumer needs. An example of this is the Mirage compact hatchback that we launched in Japan in August 2012. The Mirageisourglobalstrategicvehicle,andinfacttheJapaneseversionachievesfuelefficiency on par with hybrids. As of August 2012, the Mirage is the most fuel-efficient gasoline registered*1 car in Japan, excluding hybrids. The Thai-produced Mirage made its debut in Thailand in March of this year, and so far has been an overwhelming success with orders far exceeding expectations. We hope the Mirage has similar success when launched in ASEAN countries and in Europe. Inaddition,wehavelaunchedaneco-SUV,withtop-of-classfuelefficiency and low CO2 emissions like the Mirage hasthe new Outlander mentioned previouslyin Russia in August 2012. The new Outlander will then be successively rolled out into other coun-tries and regions throughout the globe.*1AstandardcarunderJapaneselaw,excludingminicars.

    Lookingbackonthepastfiscalyear,itwasanincrediblydifficultyear.The operating environment for the automobile industry worsened with natural disasters like the Great East Japan Earthquake and the catastrophic flooding in Thailand, along with financial woes such as the historically strong yen and the Eurozone debt crises. However, I have learned something profound as our company unified to over-come these setbacks. In particular, the persistence of whom I call in Japanese gembaryokuthose Mitsubishi Motors employees on the front lines, in their local areaswho are essential to our core busi-ness of making automobiles. In addition, I was reminded again of the

    importance of being able to adapt and evolve to meet the conditions of a changing and adverse operating environment.

    In this difficult operating environment, there were some who said our financial goals for the 2011 fiscal year (the first year of the JUMP 2013 mid-term business plan) could not be met. However, with the entire company committed toward achieving those goals, Mitsubishi Motors did indeed meet its financial goals for the fiscal year. We expect the current difficult operating environment will continue through the 2012 fiscal year; however, Mitsubishi Motors will work withfurtherresolvetorealizetheGrowthandLeapForwardaslaidout in JUMP 2013. This will be done by focusing our operating resources in emerging markets and on environmental initiatives. By doing so, we will be able to launch new products that meet the needs of each country or region, and set up a cost structure that can maintain our competitiveness even in times of a very strong yen.

    In conclusion, Mitsubishi Motors continues its support of those still living in the disaster-stricken areas hit by the Great East Japan Earthquake by participating in Project YUI. A consortium of the public and private sectors in Japan, Project YUI gives support to employees of any organization who volunteer to help in the disaster areas. As a participant, Mitsubishi Motors encourages its employees to volunteer under Project YUI. There is only so much a company can do to help; however, moving forward Mitsubishi Motors will continue various similar activities to aid the restoration of the disaster-hit areas.

    All of us at Mitsubishi Motors will give 100% towards contributing to our environment and community in order to meet the expecta-tions of our stakeholders. Moving forward, I sincerely ask for your unwavering support and guidance.

    August 2012

    Osamu MasukoPresident

    02MITSUBISHI MOTORS Social and Environmental Report 201201

    MessageFrom

    PresidentM

    asuko

  • 04MITSUBISHI MOTORS Social and Environmental Report 201203

    Communication Through the Corporate WebsiteMMC has prepared an inquiries webpage on its website for customers who use the Internet. We have set up a section with frequently asked questions that enables customers them-selves to find out the answers to their questionswe update this section constantly. In fiscal 2011, compared to fiscal 2010 there was a rapid increase in the number of views of the main-tenance section and the section about how to cope with an emergency. As a result, we are now examining how to increase the information available. Also, we have set up an access point to receive inquiries by email, thereby improving the convenience of the MMC Customer Service Center as it can be available out-side the office hours of the toll-free phone number service.

    For more details, refer to the MMC website. [In Japanese only]

    http://www.mitsubishi-motors.co.jp/ reference/index.html

    Web

    Mitsubishi Motors Corporations CSR Activities