A M Y M I TC H E L LD E P U T Y D I R E C T O R

P R O J E C T F O R E X C E L L E N C E I N J O U R N A L I S MP E W R E S E A R C H C E N T E R

W W W. J O U R N A L I S M . O R GA S M I T C H @ J O U R N A L I S M . O R G

News in Our Digital Lives

State of the Industry

Advertising Revenues in 2010Percentage Change in Revenue, 2009-2010

Local TV Online Cable TV Network TV Audio Magazines

17%

13.9

8.4

6.6 6.0

1.4

-6.3

A Loss of Control

Ad NetworksAggregatorsDevice MakersSoftware DevelopersTech Companies Own Consumer Data

WHERE DO PEOPLE GO FOR DIFFERENT KINDS OF INFORMATION

&WHAT ROLE DOES EACH MEDIA

OUTLET PLAY?

Local Community News

The Popularity of Different Local Topics

The Popularity of Different Local Media

74% Local TV News Broadcasts and/or Websites55% Word of Mouth51% Radio50% Local Newspaper and/or Websites47% Internet (search, sns, blogs, online only)9% Print Newsletter

Loyalty to Any One Source is not High

64% use at least 3 sources weekly15% use six sources 45% have no favorite website69% say death of local paper wouldn’t affect

access to news

Local TV

Local Newspapers

The Internet

The Future

Age and Internet Access Matter . . . A Lot

TO COLLECT, TRACK AND SHARE NEWS INDUSTRY EXPERIMENTS

The PEJ Economics Project

Site Visit Interviews

• Central ized Economic Decision Making• The Daily Deal – Already a Bubble• Changing Corporate Culture Sti ll Hard • The Journey Remains Long

A M Y M I TC H E L LD E P U T Y D I R E C T O R

P R O J E C T F O R E X C E L L E N C E I N J O U R N A L I S MP E W R E S E A R C H C E N T E R

W W W. J O U R N A L I S M . O R GA S M I T C H @ J O U R N A L I S M . O R G

News in Our Digital Lives