MIT Executive MBA Negotiating Corporate Sponsorship...Top 5 Tips 1. Be Persistent and Follow...
Transcript of MIT Executive MBA Negotiating Corporate Sponsorship...Top 5 Tips 1. Be Persistent and Follow...
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MIT Executive MBA Negotiating Corporate
Sponsorship Challenge convention. Challenge yourself.
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Five Things to Know About an MIT EMBA
1. E should not = easy (or electronic)
2. Do it for the education
3. Apply what you learn immediately
4. Your classmates should impress you
5. You’re “already successful”: a good sign
M I T E x e c u t i v e M B A
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MIT and the MIT EMBA • Mission of MIT
• “To advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century”
• Mission of MIT Sloan • “To develop principled, innovative leaders who improve the
world”
• Mission of the MIT Executive MBA • “To equip principled, innovative, senior leaders with the
skills, perspectives and habits necessary to transform the world’s important organizations and institutions.”
M I T E x e c u t i v e M B A
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At a Glance • October 2016 through
May 2018
• MBA degree from MIT
• Course requirements & hours identical to other MIT Sloan MBA programs
• 15-20 hours/week of coursework beyond class
M I T E x e c u t i v e M B A
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Education Philosophy • Science of management
• Action Learning • Grounds students in theory • Integrates real world practice
• Address unstructured problems
• Produce systemic change
• Principled leaders
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The Curriculum • Weekend sessions
• Analytical frameworks (e.g., Microeconomics, Org. Processes) • Business essentials (e.g., Marketing, Operations, Finance)
• Integrated modules • Leadership and Integrative Management (LIM) • Innovation-Driven Entrepreneurial Advantage (IDEA) • Leading in a Global Context (LGC) • Leading with Impact (LWI)
• Action learning • Organizations Lab (O-Lab) • Global Organizations Lab (GO-Lab)
• Electives • January (1st and 2nd years) • Spring (2nd year)
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The Faculty Senior faculty of MIT Sloan
• World-class researchers • Industry experts • Distinguished teachers
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Your Support System • Significant Others (SO) Weekend
• Family Weekend
• Bring Your Boss to Campus
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M I T E x e c u t i v e M B A
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Key Facts: Class of 2017 M I T E x e c u t i v e M B A
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Key Facts: Company Size
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Key Facts: Geography
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Key Facts: Industry Areas • Broad spectrum of industries:
Healthcare / Life Sciences: 26%
Software / Technology: 17%
Financial Services: 13%
Education / Not-for-profit: 7%
Other Industries: 37% Food / Hospitality Government / Military Transportation And more
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Key Facts: Funding Source % of Class of 2016 Sponsorship 60%
Sponsorship: 100% of tuition 23%
Sponsorship: 50-99% of tuition 15%
Sponsorship: 10-49% of tuition 22%
Self Funded 40%
Loans 44%
Sloan Leadership Fellowships 20%
Not sure at time of application 29%
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TIME
• Time away from the office* • Apply new learning • Delegate/develop staff • Keep key stakeholders
interested &engaged • Preserve vacation time
*Letter of recommendation from boss, business partner, Board of Directors
MONEY
• Financial Sponsorship is NOT a factor for admission
• Formal company program • Candidate-driven program
selection • Negotiate unique
sponsorship package • Employment contract
Corporate Sponsorship
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• Formal, enterprise-wide leadership development or succession process with a preferred list of MBA/EMBA programs
• Formal LD program with candidate-driven program selection
• Business unit level LD, preferred MBA/EMBA programs or candidate driven program selection
• Candidate negotiates unique sponsorship outside of a formal program. Candidate selects program, sells concept, and negotiates sponsorship
• Prepare for the conversation
Organizations want to ensure ROI on their investment in you. Financial sponsorship often comes with an employment contract. Think about how to make sponsorship a win-win.
Sponsorship Avenues
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Complex situations don’t have one right
answer.
CULTURAL Underlying Attitudes &
Beliefs
STRATEGIC Processes & Procedures
POLITICAL Authority &
Power
3 Lenses Framework
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• What are the organization’s goals & the strategies for reaching those goals?
• What are my boss’s priorities?
• Does my organization have a formal MBA/EMBA financial sponsorship process? Or does it consider sponsorship on a case-by-case basis?
• What processes/procedures should I note, align with, work around and/or leverage? Which avenue should I investigate first? What/when is our performance review cycle?
• When should I make my proposal?
STRATEGIC Goals
Strategy Responsibilities
Rational and Analytical
Processes & Procedures
Strategic Lens
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• Who are my key stakeholders?
• What is important them?
• How do I frame this request as a win/win?
• Who has the decision-making power? What alliances/relationship exist? What can I leverage?
• Are there leadership changes on the horizon? What is the likely impact of those changes on my request? Who may resist or support my request? Why?
POLITICAL
Stakeholders Underlying Interests Threat/opportunity to
power Align stakeholder
interests Authority & Power
Political Lens
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0 10 20 30 40 50
Multi Source Single Source
Other Mentor
CEO Direct Boss
Business Unit Leader Formal Succession Process
HR/Talent Management
OTHER
Owner, BoD, VP Business Development, Founder, Chairman, Physician-Scientist-Entrepreneur
Key Stakeholders
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Stakeholders Time Money Support
Boss X X X Staff/Co-workers X X C-Level Executive X HR/Talent Management X X X
Business Unit Executive X
Business Partner X X Family/Significant Other X X X
Tool: Stakeholder Analysis
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Keep Satisfied
Manage Closely
Mentor Keep Informed
Level of Authority
Level of Interest
Tool: Authority/Interest Grid
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• What is my organization’s culture? • Competitive or collaborative? • Secretive or open? • Does my organization value innovation and
independent thinking?
• Does my organization value professional development on an enterprise-wide level? Or are employees encouraged to take ownership for their own development?
• Do we prefer to develop or hire talent?
• Has a sponsorship precedent been set? • Are there heroes or villains?
• Understand that this is a process which can take time.
CULTURAL Shared Practices Customs & Rules Heroes & Villains
Underlying Attitudes & Beliefs
Cultural Lens
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Frame Your Request to Leverage Courses & Projects that will directly impact your organization.
• 15.717 Organizational Processes (First Fall Term)
• 15.714 Competitive Strategy (First Spring Term)
• 15.736 Introduction to System Dynamics (Summer Term)
• 15.734 Introduction to Operations Management (Summer Term)
• 15.705 Organizations Lab (Second Fall Term)
• 15.s17 Analytics Edge (Elective in Second Spring Term)
Course Impact
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Class of 2017 Tuition Payment schedule
.
Semester Payment Due Amount
Deposit Based on acceptance $10,000
Fall ‘15 10/1/15 $15,000
Spring ‘16 1/1/16 $37,000
Summer ‘16 7/1/16 $25,000
Fall ‘16 8/1/16 $33,000
Spring ‘17 1/1/17 $33,000
Class of 2017 Tuition $153,000
Financial Considerations
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ROI = Gain from Investment – Cost of Investment
Cost of Investment
Calculating ROI
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Key Drivers • Duration of gains
• Your responsibility level
• Ability to increase sales
• Ability to reduce costs through efficiency
• Ability to effect the strategic position of the company
• Retention (cost of replacement and learning curve)
Calculating ROI
ROI = Gain from Investment – Cost of Investment
Cost of Investment
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• What level of sponsorship do you want to negotiate?
• What precedents exist? How do you align your needs with the priorities of your key stakeholders?
• What leverage points, enablers or de-railers does your 3 Lenses analysis reveal? How does this affect your strategy/approach?
• Who are your key stakeholders at each level of interest and authority?
• Create action plans to strengthen your support network.
• Keep yourself whole and healthy as well.
Key Factors to Consider
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Negotiating Sponsorship: Top 5 Tips
1. Be Persistent and Follow Through: Negotiating sponsorship can feel like an endurance test. Think of it as a diplomacy process with multiple avenues to success which require patience and persistence.
4. Make Your Case: Understand what makes the MIT EMBA unique, and how it aligns with and supports your organizational objectives.
3. Sell Benefits Not Features: Think about your request in terms of the benefits that your organization (or boss) will realize through you. 2. Frame Your Financial Request: Framing your request in terms of how much you are requesting per year (5 semesters) of the program can make the financial commitment more manageable.
5. Start Early: This is a matter of personal choice, preference, and comfort. Lay the groundwork.
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Corporate Sponsorship Time & Money • Time away from the office • Support to test new learning • Delegate responsibilities • Keep key stakeholders engaged
Resources • Visit emba.mit.edu for downloadable tools & info or contact
Beth Chartier, [email protected]
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Rolling Admissions • Application open now
• Deadline I: January 4, 2016 at 11:59PM ET
• Deadline II: March 11, 2016 at 11:59PM ET
• Deadline III: June 1, 2016 at 11:59PM ET
• Application review and interviewing throughout the process
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CHALLENGE
BROADEN
IMPACT
The MIT EMBA: In Brief
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