Missouri Youth and Tobacco, 2005-2015 - Missouri...
Transcript of Missouri Youth and Tobacco, 2005-2015 - Missouri...
Missouri Youth and Tobacco, 2005-2015 Results from the Youth Tobacco Survey
and Youth Risk Behavior Survey
Missouri Department of Health and Senior Services
Peter Lyskowski, Acting Director
Missouri Youth and Tobacco 2005-2015 Page 2
ACKNOWLEDGEMENTS
Special thanks to the middle school students who participated in the 2015 Missouri
Youth Tobacco Survey and the high school students who participated in 2015
Missouri Youth Risk Behavior Survey. Also, appreciation is extended to the
administrators, teachers and staff of the randomly selected schools for their
assistance. This valuable information would not be available without their
cooperation.
Survey administration, data analysis and report preparation by:
Office of Epidemiology:
Shumei Yun, MD, PhD, State Chronic Disease Epidemiologist
Noaman Kayani, PhD, Research Analyst
Janet Wilson, MEd, MPA, Youth Risk Behavior Survey Administrator
Phone: (573) 526-6660
Email: [email protected]
Bureau of Community Health and Wellness:
Victoria Fehrmann Warren, M.S., Tobacco Control Program Coordinator
Leslie Murphy, Youth Tobacco Survey Administrator
Phone: (573) 522-2865
E-mail: [email protected]
The 2015 Missouri Youth Tobacco Survey was supported by cooperative agreement number 6
NU58DP005328-02-01 between the U.S. Centers for Disease Control and Prevention (CDC),
Office on Smoking and Health and the Missouri Department of Health and Senior Services,
Comprehensive Tobacco Control Program.
The 2015 Missouri Youth Risk Behavior Survey was supported by cooperative agreement
number 5U87PS004191-02 between the CDC Division of Adolescent and School Health and the
Missouri Department of Elementary & Secondary Education.
Suggested Citation: Missouri Youth and Tobacco, 2005-2015: A decade of progress in
prevention. Jefferson City, MO: Missouri Department of Health and Senior Services.
November, 2015.
Missouri Youth and Tobacco 2005-2015 Page 3
TABLE OF CONTENTS
Introduction………………………………… …………………………………. 4
2015 Key Findings ………………………………………………….……..…... 4
Survey Results:
Tobacco use……………………………………………………………….5
Electronic vapor product use……………………………………………...8
Quit attempts and assistance …………………………………………….10
Youth access to cigarettes………………………………………………..11
Influences to use tobacco………………………………………………...11
Education about tobacco use and secondhand smoke……………………13
Secondhand smoke exposure…...............................................................14
Secondhand policies and beliefs…………………………………….…...16
Secondhand smoke in the workplace…………………………………….18
Survey methodology and response rates………………………………………..19
Strategies for reducing tobacco use among Missouri youth……………………20
References………………………………………………………………………21
Missouri Youth and Tobacco 2005-2015 Page 4
Introduction
Tobacco use continues to be a leading cause of death and disability in Missouri and the United
States. From 2003-2013, an estimated 106,460 smoking attributable deaths occurred in
Missouri.1 Preventing young people from becoming addicted to tobacco is a priority health
objective for Missouri and the nation. Nearly 9 out of 10 cigarette smokers first tried smoking by
age 18.2
The Missouri Department of Health and Senior Services, in collaboration with the Missouri
Department of Elementary and Secondary Education and the U.S. Centers for Disease Control
and Prevention (CDC) conducts bi-annual surveys of public middle and high school students to
track progress in efforts to reduce youth tobacco use and exposure to secondhand smoke.
Information about the methodology for the Youth Tobacco Survey (YTS) and Youth Risk
Behavior Survey (YRBS) may be found on page 19.
This report summarizes key findings from the 2015 YTS and YRBS and includes results from
previous years that demonstrate changes over time. To view reports of YTS findings from
previous years, go to http://health.mo.gov/data/yts/data.php. YRBS data may be found on the
CDC website at http://apps.nccd.cdc.gov/YouthOnline/App/Default.aspx.
2015 Key Findings
The percentage of middle and high school students that ever tried smoking cigarettes
continued to decline
Current cigarette smoking among middle and high schools students continued to decline
Daily cigarette smoking among high school students continued to decline
The percentage of middle school students who ever used any form of tobacco continued
to decline
The percentage of high school students who ever used any form of tobacco increased
significantly in 2015 due to use of electronic vapor products
Forty percent of high school students and fourteen percent of middle school students had
ever tried using a vapor product
Twenty-two percent of high school students and seven percent of middle school students
currently used vapor products
The percentage of middle and high school students that saw or heard anti-tobacco ads in
the past 30 days increased significantly in 2015
Less than half of middle school students had a parent or guardian discuss not using any
type of tobacco product in the past year
Almost half of middle and high school students were exposed to secondhand smoke in a
public indoor or outdoor place
More than seventy percent of middle and high school students live in homes where
smoking is never allowed
Missouri Youth and Tobacco 2005-2015 Page 5
Tobacco Use
The percentage of middle and high school students who had ever tried smoking cigarettes
declined significantly from 2005 to 2015 (Figure 1).
Figure 1
Current cigarette smoking among middle and high school students declined significantly
from 2005 to 2015 (Figure 2).
Figure 2
25.7 26.4 22.1
18.3 14.6 11.5
54.5 51.1 45.7 43.0
39.2 34.5
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015 Percentage of middle and high school students who ever smoked cigarettes
MiddleSchool
High School
23.7 21.3 19.4 18.1 14.9
11.0 8.3 6.9 5.7 5.4 4.0 2.4 0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015 Percentage of middle and high school students who smoked cigarettes on 1 or
more of the past 30 days (Current Smoking)
High School
Middle School
Missouri Youth and Tobacco 2005-2015 Page 6
In 2015, current cigarette smoking increased from 0.7 percent of 6th
grade students to
16.8 percent of 12th
grade students (Figure 3). The percentage of students who had ever tried
smoking cigarettes increased from 3.6 percent of 6th
grade students to 45.6 percent of 12th
grade
students.
Figure 3
The percentage of high school students who smoked cigarettes daily declined
significantly from 8.1 percent in 2005 to 3.1 percent in 2015 (Figure 4).
Figure 4
3.6
12.6 18.0
24.9 32.5
36.5
45.6
0.7 2.1 4.4 8.0 8.2 10.7
16.8
0
20
40
60
80
100
6th 7th 8th 9th 10th 11th 12th
Missouri Youth and Tobacco, 2015 Percentage of middle and high school students, by grade
Ever tried smoking cigarettes Currently smoke
Ever triedsmoking
Currentlysmoke
8.1 8.9 5.5 6.0 3.9 3.1
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015: High School Percentage of students who smoked cigarettes daily
Missouri Youth and Tobacco 2005-2015 Page 7
In 2015, 17.0 percent of high school males currently used smokeless tobacco. (Figure 5).
Additionally, 21.7 percent of 12th
grade males currently used smokeless tobacco in 2015.
Figure 5
The percentage of middle school students who had ever used any form of tobacco
declined significantly from 2005 to 2015 (Figure 6). Among high school students, ever use of
any form of tobacco also declined significantly to 2013, but increased significantly in 2015 due
to the increase in trying electronic vapor products (see page 8). Note: From 2005-2011, any form
of tobacco included cigarettes, cigars, smokeless, pipe, bidis, and kreteks. For middle school
students, e-cigarettes were added in 2013 and electronic vapor products were added in 2015. Any
form of tobacco used by high school students in 2013 was limited to cigarettes, cigars, chewing
tobacco, and e-cigarettes and in 2015 electronic vapor products were added.
Figure 6
11.5 12.9 16.6 17.8 18.0 17.0
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015: High School Percentage of males who used smokeless tobacco on 1 or more of the past 30
days (Current smokeless tobacco use)
35.4 34.6 25.4 22.1 17.8 15.5
62.8 58.9 51.5 49.1
31.8
53.0
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015 Percentage of middle and high school students who ever used any form of
tobacco
MiddleSchool
High School
Missouri Youth and Tobacco 2005-2015 Page 8
Electronic Vapor Products
In 2013, students were asked for the first time about the use of electronic cigarettes, or e-
cigarettes and then in 2015 about electronic vapor products including e-cigarettes, e-cigars, e-
pipes, vape pipes, vape pens, e-hookahs, and hookah pens such as blu, NJOY or Starbuzz. The
percentage of high school students who had ever used an electronic cigarette or vapor product
increased from 12.4 percent in 2013 to 40.6 percent in 2015 (Figure 7). Twenty-two (22.0)
percent of high school students and 7.2 percent of middle school students had used vapor
products on 1 or more of the past 30 days (current use).
Figure 7
The percentage of students who ever tried using vapor products increased from 5.0
percent of 6th
graders to over one-half of 12th
grade students (Figure 8). Thirty (30.1) percent
of 12th
grade students currently use vapor products.
Figure 8
12.4
40.6
22.0
8.5 14.0
7.2
0
20
40
60
80
100
2013 Ever used 2015 Ever used 2015 Currently Use
Missouri Youth and Tobacco: 2013-2015 Percentage of middle and high school students
Ever used vapor products
Currently use vapor products
High School
Middle School
5.0 13.3
23.7 33.6 30.8
40.8
57.5
2.9 6.3 12.6
18.8 16.9 22.7
30.1
0
20
40
60
80
100
6th 7th 8th 9th 10th 11th 12th
Missouri Youth and Tobacco, 2015 Percentage of middle and high school students by grade
Ever used vapor product Currently use vapor products
Ever used vaporproduct
Currently use vaporproducts
Missouri Youth and Tobacco 2005-2015 Page 9
Among middle school current cigarette smokers, 83.8 percent had ever used a vapor
product and 83.2 percent currently used vapor products (Figure 9). Among students who had
tried cigarettes but do not smoke now, 59.1 percent had ever used a vapor product and 22.9
percent were current vapor users. Among students who had never tried smoking cigarettes, 7.7
percent had ever used a vapor product and 3.2 percent currently used the products.
Figure 9
Among high school current cigarette smokers, 93.2 percent had ever used a vapor product
and 68.1 percent currently used vapor products (Figure 10). Among students who had tried
cigarettes but do not smoke now, 66.4 percent had ever used a vapor product and 31.8 percent
were current vapor users. Among students who had never tried smoking cigarettes, 22.2 percent
had ever used a vapor product and 9.6 percent currently used the products.
Figure 10
83.8 83.2
59.1
22.9
7.7 3.2
0
20
40
60
80
100
Ever used vapor product Currently use vapor products
Missouri Youth and Tobacco, 2015: Middle School Percentage of current cigarette smokers and non-smokers
Ever used vapor products Currently use vapor products
Currentlysmokecigarettes
Triedcigarettes, donot smoke now
Never triedcigarettes
93.2
68.1 66.4
31.8 22.2
9.6
0
20
40
60
80
100
Ever used vapor product Currently use vapor products
Missouri Youth and Tobacco, 2015: High School Percentage of current cigarette smokers and non-smokers
Ever used vapor products Currently use vapor products
Currentlysmokecigarettes
Triedcigarettes, donot smoke now
Never triedcigarettes
Missouri Youth and Tobacco 2005-2015 Page 10
Quit attempts and assistance
More than half of middle and high school current smokers tried to quit each year from
2005-2013 (Figure 11). Additionally, over half (54.2 percent) of high school smokers and 40.3
percent of middle school smokers wanted to stop smoking cigarettes for good in 2015.
Figure 11
Few high school students who smoked (2005-2011) or used tobacco (2013-2015) had
participated in a program to help them quit (Figure 12). In 2015, only 2.8 percent of high school
students had special groups or classes at school for students who want to quit using tobacco.
Figure 12
*Tobacco users
66.3
56.8 64.6
58.2
70.3
50.0
60.1 56.8 55.4 52.1 54.4
46.0
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015 Percentage of middle and high school current smokers who tried to quit
smoking in past year
Middle School
High School
6.0 10.2 7.4 5.3
11.5* 14.1*
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015: High School Percentage of current cigarette smokers/tobacco users who ever participated
in a program to help them quit
Missouri Youth and Tobacco 2005-2015 Page 11
Youth Access to Cigarettes
In 2015 among high school smokers under the age of 18, 14.1 percent usually got their
cigarettes in the past 30 days by buying them in a store or gas station (Figure 13).
Figure 13
Influences to Use Tobacco
Living with someone who smokes
In 2015, a significantly greater percentage of middle and high school students who
smoked lived with someone that smoked than did students who had never tried smoking (Figure
14).
Figure 14
17.8 19.7 9.3 14.8 14.7 14.1
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015: High School Percentage of current smokers under age 18
Usual way of getting their cigarettes in past 30 days Bought in a store or gas station
81.2
59.2
70.5
47.3
38.3 30.4
0
20
40
60
80
100
Middle School High School
Missouri Youth and Tobacco, 2015 Percentage of students who live with someone that smokes tobacco
products, by student smoking status Currentlysmokescigarettes
Triedcigarettes, butdoes notsmoke now
Never triedsmoking
Missouri Youth and Tobacco 2005-2015 Page 12
Tobacco Product Promotion
In 2015, a significantly greater percentage of middle school smokers would ever wear or
use something with a tobacco company name or picture on it than students who had smoked, but
do not smoke now or students who had never tried smoking (Figure 15). Figure 15
In 2015, 38.1 percent of middle school students and 32.9 percent of high school students
who used the Internet saw ads for tobacco products sometimes, most of the time or always
(Figure 16).
Figure 16
4
54.1
23.7
7.6
0
20
40
60
80
100
Current smokers Tried smoking, does not smoke now Never tried smoking
Missouri Youth and Tobacco, 2015: Middle School Percentage of students who would use or wear anything with a tobacco
company name or picture on it, by smoking status
38.1 32.9
0
20
40
60
80
100
Middle School High School
Missouri Youth and Tobacco, 2015 Percentage of students who used the Internet and saw ads for tobacco
products sometimes, most of the time or always
Missouri Youth and Tobacco 2005-2015 Page 13
Education about the dangers of tobacco use
Media Messages
The percentage of middle and high school students who saw or heard anti-smoking ads
during the past 30 days declined significantly from 2005 to 2011, then increased significantly in
2015 (Figure 17).
Figure 17
Talking with parent or guardian
The percentage of middle school students who had discussed not using tobacco with a
parent or guardian in the past 12 months declined from 2011 to 2013 and 2015 (Figure 18).
Figure 18
69.3 62.7
56.4 51.9
65.8 75.4 78.6 74.4
69.0 60.8
68.5 78.7
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015 Percentage of middle and high school students who saw or heard ads
about the dangers of smoking cigarettes on TV, the Internet or radio during past 30 days
Middle School
High School
64.6 68.9 69.1 66.0
45.0 48.7
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015: Middle School Percentage of students who have discussed not using tobacco with a
parent or guardian in the past 12 months
Missouri Youth and Tobacco 2005-2015 Page 14
Secondhand smoke exposure
In 2015, 30.1 percent of middle school students and 28.7 percent of high school students
had someone smoke in their home while they were there on one or more of the past seven days
(Figure 19). Among students who had never tried smoking, 26.1 percent of middle school
students and 21.4 percent of high school students were exposed to secondhand smoke in their
home. Figure 19
In 2015, 29.6 percent of middle school students and 32.3 percent of high school students
rode in a vehicle when someone was smoking on one or more of the past seven days (Figure 20).
Among students who had never tried smoking, 24.3 percent of middle school students and 22.2
percent of high school students were exposed to secondhand smoke in vehicles.
Figure 20
30.1 28.7
67.0
51.3
60.4
34.7 26.1
21.4
0
20
40
60
80
100
Middle School High School
Missouri Youth and Tobacco, 2015 Percentage of middle and high school students, by smoking status
Someone smoked tobacco products in their home while they were there on one or more of past 7 days
All students
Currently smokes
Tried smoking, butdoes not smoke now
Never tried smoking
29.6 32.3
70.6 68.2 57.5
40.4
24.3 22.2
0
20
40
60
80
100
Middle School High School
Missouri Youth and Tobacco, 2015 Percentage of middle and high school students, by smoking status
Rode in a vehicle when someone was smoking tobacco products on one or more of past 7 days
All students
Currently smokes
Tried smoking, butdoes not smoke now
Never tried smoking
Missouri Youth and Tobacco 2005-2015 Page 15
Almost one-half of middle and high school students breathed smoke from someone who
was smoking at a public indoor or outdoor place on one or more of the past seven days during
2015 (Figure 21). Among students who had never tried smoking cigarettes, 45.8 percent of
middle school students and 41.2 percent of high school students were exposed to secondhand
smoke in a public place.
Figure 21
In 2015, 18.8 percent of middle school students and 6.4 percent of high school students
had participated in community activities to educate the public about the dangers of secondhand
smoke (Figure 22). No data are available for middle school in 2013.
Figure 22
48.4 48.6
83.7
72.0 69.7
56.6
45.8 41.2
0
20
40
60
80
100
Middle School High School
Missouri Youth and Tobacco, 2015 Percentage of middle and high school students, by smoking status
Breathed smoke from someone smoking in indoor or at outdoor public places on one or more of past 7 days
All students
Currently smokes
Tried smoking, butdoes not smoke now
Never tried smoking
18.8 8.6 6.4
0
20
40
60
80
100
2013 2015
Missouri Youth and Tobacco, 2013-2015 Percentage of middle and high school students who had participated in
community activities to educate the public about the dangers of secondhand smoke
Middle school
High School
Missouri Youth and Tobacco 2005-2015 Page 16
Secondhand smoke policies and beliefs
The percentage of middle school students who lived in homes where smoking was
allowed decreased from 34.3 percent in 2007 to 26.3 percent in 2015 (Figure 23). The
percentage of middle school students who thought smoking should never be allowed in homes
increased significantly from 80.7 percent in 2007 to 85.6 percent in 2015.
Figure 23
The percentage of high school students who lived in homes where smoking was allowed
decreased from 34.2 percent in 2007 to 24.8 percent in 2015 (Figure 24). The percentage of high
school students who thought smoking should never be allowed in homes increased significantly
from 74.1 percent in 2007 to 80.1 percent in 2015.
Figure 24
34.3 31.3 27.8 25.3 26.3
80.7 84.2 85.2 84.8 85.6
0
20
40
60
80
100
2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2007-2015: Middle School Percentage of students who lived in homes where smoking was allowed
Thought smoking should never be allowed in homes
Lived in homes wheresmoking was allowed
Thought smoking shouldnever be allowed in homes
34.2 30.8 30.2 28.5 24.8
74.1 79.0 79.5 81.2 80.1
0
20
40
60
80
100
2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2007-2015: High School Percentage of students who lived in homes where smoking was allowed
Thought smoking should never be allowed in homes
Lived in home wheresmoking was allowed
Thought smoking shouldnever be allowed inhomes
Missouri Youth and Tobacco 2005-2015 Page 17
In 2015, about one-third of middle and high school students rode in or drove family
vehicles in which smoking was allowed, yet the vast majority thought smoking should never be
allowed in vehicles (Figure 25).
Figure 25
In 2015, almost half of middle and high school students breathed smoke from someone
who was smoking in indoor or outdoor public places (such as school buildings, stores,
restaurants, stadiums, school grounds, parking lots, and parks) on one or more of the past seven
days (Figure 26). Over 80 percent of middle school students thought smoking should never be
allowed in indoor public places (no data available for high school students).
Figure 26
30.5 30.8
85.7 76.1
0
20
40
60
80
100
Middle school High school
Missouri Youth and Tobacco, 2015 Percentage of middle and high school students
Rode in family vehicles in which smoking was allowed Thought smoking should never be allowed in vehicles
Rode in family vehicle inwhich smoking wasallowed
Thought smoking shouldnever be allowed infamily vehicles
48.4 48.6
83.5
0
20
40
60
80
100
Middle school High school
Missouri Youth and Tobacco, 2015 Percentage of middle and high school students
Breathed smoke at a public place Thought smoking should never be allowed in indoor public places
Breathed smoke atpublic place
Thought smokingshould never beallowed in indoorpublic places
Missouri Youth and Tobacco 2005-2015 Page 18
Secondhand smoke in the workplace
Among high school students who worked during the seven days before the survey in
2015, 21.1 percent breathed smoke from someone who was smoking tobacco products in the
place where they worked (Figure 27).
Figure 27
The percentage of high school students who thought employers should never allow
smoking in workplaces increased significantly from 68.1 percent in 2007 to 86.0 percent in 2015
and among middle school students from 83.4 percent in 2007 to 90.9 percent in 2015 (Figure
28). Note: 2013 data for high school students are not available.
Figure 28
20.7 14.5 14.1 15.2
21.1
0
20
40
60
80
100
2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2007-2015: High School Percentage of students who were exposed to secondhand smoke in
place where they worked
82.4 87.3 84.0 83.7 90.9
68.1 73.9 76.0
86.0
0
20
40
60
80
100
2007 2009 2011 2013 2015
Missouri Youth and Tobacco, 2005-2015 Percentage of students who think employers should never allow
smoking in places where people work
Middle School
High School
Missouri Youth and Tobacco 2005-2015 Page 19
Survey methodology
The Missouri Youth Tobacco Survey (YTS) was conducted by the Missouri Department of
Health and Senior Services (DHSS) with middle and high school students every odd-numbered
spring from 2003 through 2011 and with middle school students only in 2013 and 2015. The
Missouri Youth Risk Behavior Survey (YRBS) was administered by the Missouri Department of
Elementary and Secondary Education (DESE) with high school students only in odd-numbered
springs from 1995 through 2011, and then by DHSS in 2013 and 2015.
Both paper and pencil surveys were supported by the U.S. Centers for Disease Control and
Prevention, which provided funding for survey administration, and performed school sampling,
data tabulation, weighting and primary analysis. DHSS staff administered the surveys by
obtaining participation of randomly selected schools, securing class schedules and randomly
selecting classes for participation, providing survey materials to participating schools, and
collecting and processing completed surveys for shipping to the CDC.
Sampling design
All regular and charter public schools in Missouri containing grades 6-8 in which 6th
grade was
not the highest grade in the building were included in the sampling frame for middle schools.
Buildings containing grades 9-12 were included in the sampling frame for high schools. A two-
stage cluster sample design was used to produce a separate representative sample of students for
middle school and high school.
In the first-stage sampling, schools were randomly selected with probability proportional to the
school enrollment size. In the second stage, systematic equal probability sampling with a random
start was used to select classes from each school that participated in the survey. All classes in the
selected schools were included in the second-stage sampling frame. All students in the selected
classes were eligible to participate in the survey. School and student participation were
anonymous and confidential. Passive parental permission was utilized unless the school district
required active permission.
Response rates
The response rates were calculated by multiplying school participation rate by student
participation rate for middle schools and high schools. The response rate must be equal to or
greater than 60 percent for data to be weighted to adjust for unequal probability selection of each
student and to reduce bias by compensating for differing patterns of non-response.
Sufficient responses for weighting the data have been obtained each year the YTS was conducted
in Missouri. In 2015, 30 of 42 (71.4 percent) sampled middle schools participated with 1,708 of
1,920 (89.0 percent) sampled middle school students completing usable questionnaires. The
overall response rate was 63.5 percent.
Sufficient responses for weighting the data have been obtained each year the YRBS was
conducted in Missouri, with the exception of 2011. In 2015, 29 of 40 (72.5 percent) sampled
high schools and 1,502 of 1,722 (87.2 percent) sampled students completed usable
questionnaires. The overall response rate was 63.2 percent.
Missouri Youth and Tobacco 2005-2015 Page 20
Strategies for Reducing Tobacco Use among Missouri Youth
Results from the 2015 Missouri Youth Tobacco Survey and Youth Risk Behavior Survey
showed continued progress in reducing cigarette smoking that was first reported in “Missouri
Youth Tobacco Survey 2003-2009.” To continue the progress, the following evidence-based
strategies should be fully implemented.
Promote quitting by adults and youth These survey results show significant differences between youth that have never tried
smoking cigarettes and those that are current smokers with regard to influences to smoke. One
such influence is living with someone that smokes. In 2015, 81.2 percent of middle school
smokers lived with someone that smoked compared to 38.3 percent of students who had never
tried smoking cigarettes. Among high school smokers, 59.2 percent lived with someone that
smoked compared to 30.4 percent of students who had never tried smoking cigarettes. Missouri’s
adult smoking prevalence in 2014 was 20.6 percent.3 To continue reducing smoking among
young people, efforts to promote quitting among adult smokers should continue, such as through
the cessation assistance provided by the Missouri Tobacco Quitline (1-800-QUIT- NOW) or
www.quitnow.net/Missouri.
Increase the price of tobacco products Increasing the price of tobacco products is one of the most effective methods of
decreasing use among both adults and youth.4 Missouri’s state tax of 17 cents on a package of
cigarettes is the lowest of all states.5 Increasing the cost would make cigarettes less affordable
for youth as well as adults.
Create tobacco free environments Creating smokefree environments not only reduces exposure to secondhand smoke, but
has also been shown to contribute to less smoking initiation by youth due to less modeling of the
behavior by adults. An 11-year longitudinal study found that 100 percent smokefree workplace
laws were associated with significantly lower odds of initiating smoking among adolescents and
young adults.6 Efforts to increase the number of smokefree workplaces in Missouri have resulted
in 37 municipalities and one county enacting smokefree ordinances covering one or more of
these: public places, workplaces, restaurants, and bars. Twenty-nine (29) of the 37 are
comprehensive covering public places, workplaces, restaurants and bars, and five (5) of the 29
are comprehensive ordinances that also include electronic nicotine delivery systems.7 The 2015
YRBS revealed that among high school students who worked in the past seven days, 21.1
percent were exposed to secondhand tobacco smoke while at work. Efforts to create smokefree
workplaces should increase, and involve youth in advocating for tobacco free environments.
Decrease social acceptability of tobacco The percentage of middle and high school students who saw or heard anti-smoking ads in
the past 30 days declined significantly from 2003-2011, but increased significantly in 2015 with
over 75 percent seeing anti-smoking ads in the past 30 days. Mass-reach health communication
interventions, particularly through television, have been shown to reduce tobacco use initiation
among youth.8 Efforts should be made to secure funding to support strong anti-tobacco mass
communication interventions that counter tobacco product promotions. Additionally, mass
communication interventions should be expanded to include electronic vapor products due to the
significant increase in use of the products in 2015.
Missouri Youth and Tobacco 2005-2015 Page 21
References
1 Missouri Department of Health and Senior Services. Smoking attributable deaths 2003-2013.
Available at http://www.health.mo.gov/data/mica/ASPsDeath/header.php?cnty=929. Accessed
October 28, 2015.
2 CDC. Office on Smoking and Health. Youth and Tobacco Facts. Available at:
http://www.cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/tobacco_use/index.htm
Accessed October 28, 2015. 3 Missouri Behavioral Risk Factor Surveillance System. Missouri Department of Health and
Senior Services. Available at http://www.health.mo.gov/data/brfss/index.php. Accessed October
27, 2015.
4 Guide to Community Preventive Services. Increasing the Unit Price of Tobacco Products.
Available at: http://www.thecommunityguide.org/tobacco/increasingunitprice.html. Accessed
October 27, 2015.
5 Campaign for Tobacco-Free Kids. State Cigarette Excise Tax Rates and Rankings Fact Sheet
available at: http://www.tobaccofreekids.org/research/factsheets/pdf/0097.pdf Accessed
October 27, 2015
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Percentages of New and Current Smokers among Adolescents and Youth Adults: An 11-Year
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7 Missouri Tobacco Control Program data. Obtained October 28, 2015.
8 Guide to Community Preventive Services. Mass-Reach Health Communication Interventions
available at: http://www.thecommunityguide.org/tobacco/massreach.html. Accessed October 28,
2015.