Mission: to provide standards-based materials, training, and support for the effective integration of media literacy and critical thinking into classroom curricula at all educational levels

E-mail: looksharp@ithaca.eduWebsite: http://www.projectlooksharp.org

Project Look Sharp1119 Williams HallIthaca CollegeIthaca, NY 14850

Phone: (607) 274-3471Fax: (607) 274-1925

Goals for the Week

• to introduce participants to the theory and practice of media literacy education

• to introduce participants to the use and application of media technologies (including digital video, PPT, blogging and wikis)

• to help each participant develop a media literacy Application Project Plan (APP) for his/her own educational context

Syllabus and other key documents on the wiki

Schedule

Mon - Thur:7:30-8:15 breakfast:

AM: curriculum integration 8:30 start

11:45 LunchPM: Media Production12:45 start 4:00 end

additional lab hours 4-6pm Wed. and Thur.

Friday Presentations 8:30 start

2:00 end

After-Hours Options:

Mon. 5:00-7:15: Gorge Hike 7:30: dinner - Viva

Tue. 5:00-6:30: dinner - Thai 6:30-8:00: video Students

Wed. 4:00-6:00: lab open 5:00-7:15: tour of Ithaca 7:30: dinner - Moosewood

Thur. 4:00-6:00: lab open

QuickTime™ and a decompressor

are needed to see this picture.

See Handouts

QuickTime™ and a decompressor

are needed to see this picture.

KEY CONCEPTS OF MEDIA ANALYSIS

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

3. Media messages are produced for particular purposes.

4. All media messages contain embedded values and points of view.

5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.

www.campaignforrealbeauty.com

online film

evolution

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Dove.com

QuickTime™ and a decompressor

are needed to see this picture.

evolution

KEY CONCEPTS OF MEDIA ANALYSIS

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

3. Media messages are produced for particular purposes.

4. All media messages contain embedded values and points of view.

5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.

We should critically decode the media messages we celebrate as well as the media messages we are critical of.

QuickTime™ and a decompressor

are needed to see this picture.

Hate.ComExtremists on the Internet

produced by HBO andThe Southern Poverty Law Center

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

3. Media messages are produced for particular purposes.

4. All media messages contain embedded values and points of view.

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

Hate.Com

Extremists on the Internet

produced by HBO andThe Southern Poverty Law Center

QuickTime™ and a decompressor

are needed to see this picture.

KEY CONCEPTS OF MEDIA ANALYSIS

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

3. Media messages are produced for particular purposes.

4. All media messages contain embedded values and points of view.

5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.

Disney’s

Aladdin

QuickTime™ and a decompressor

are needed to see this picture.

What are ideas are communicated to you

about… the Arab world

QuickTime™ and a decompressor

are needed to see this picture.

Newsweek, Dec. 24, 2001

KEY CONCEPTS OF MEDIA ANALYSIS

1. All media messages are “constructed.”

2. Each medium has different characteristics, strengths, and a unique “language” of construction.

3. Media messages are produced for particular purposes.

4. All media messages contain embedded values and points of view.

5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.

For what purpose was each produced?

Entertainment Education Persuasion

Artistic Expression Profit

QuickTime™ and a decompressorare needed to see this picture.

Newsweek photo & caption

Dove.com video martinlutherking.org Stormfront web page

Obama web site

United States money

Hate.com - HBO video

QuickTime™ and a decompressor

are needed to see this picture.

For what purpose was each produced?

Entertainment Education Persuasion

Artistic Expression Profit

Newsweek photo & caption

Obama web siteUnited States money

Ithaca Times cover

QuickTime™ and a decompressor

are needed to see this picture.

Disney film

The “Big Six” media companies www.mediachannel.org/ownership

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

• find the right documents documents that target your goals and audience get support in finding and accessing documents . (what already exists?, activate your velcro buds, get support)

address copyright issues

• decode different media forms• prepare probe questions and info.• assess and adapt your lessons

Decoding Media Documents:

Project Look Sharp 2008 Summer Institute wiki

Application

Project

Plans

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Do we have the right to critically analyze these copyrighted documents in

our classrooms without permission?

QuickTime™ and a decompressor

are needed to see this picture.

Do we have the right to critically analyze these copyrighted documents in

our classrooms without permission?

We have the responsibility to critically analyze these documents in our

classrooms without copyright permission?

QuickTime™ and a decompressor

are needed to see this picture.

6 principles5 questiosnreal bugas

community slides + videoafrica slides

IroquoisIroquois collage

peru 2 slideswar

looksharp

In order to teach students to be critical thinkers and literate democratic citizens in our media age teachers must train students to critique and analyze many different contemporary and historic media texts in multiple subject areas.  Project Look Sharp invokes the fair-use provision of copyright law to provide teachers with media documents for the purpose of critical decoding in an educational context.  

Fair-Use Statement

Fair Usetransforming the use

of copyrighted material

for the purpose ofcritique or analysisin an educational

context

NOT Fair Usecopying and/or showing clips

(without copyright clearance) for the same purpose as they were

intended (e.g. instruction), without

transforming the materials,

in a way that undermines the

market for the product