Mission: The changing media & technology landscape requires a new kind of agency with innovation at...
-
Upload
sharyl-hunt -
Category
Documents
-
view
217 -
download
2
Transcript of Mission: The changing media & technology landscape requires a new kind of agency with innovation at...
Mission: The changing media & technology landscape requires a new kind of agency with innovation at its core. AKQA works in partnership with clients to deliver vision, thought leadership & highly effective award-winning solutions that people want to share.
Mantra: The future inspires us. We work to inspire.
USP: Engaging, thought provoking work that gets people talking.
Capabilities & Tools:
Key Clients: Delta, Forevermark, Nissan, Visa, Xbox 360, Dorling Kindersley, Gap, Unilever, Volkswagen, Audi, Ferrari, Heineken, USPS, Warner Brothers, Fiat, Nike, MTV, WWF
Social media management solutions
Global social listening solutions
Social ad serving platform
Facebook Preferred Developer Certification
Facebook ad serving platform
Accredited API development
Social CRM modeling and management
Social media and effectiveness analysis reports
Social business tools, social systems integration
Front end business applications
Social vision for brands and businesses
Boot camp and acceleration programs
Training and mobilization
Innovation workshops
Cross-platform data integration across social, email, advertising and sites
Specialized integration tools to understand the role/ROI of social in the marketing mix
Mission: We’ve always done it, but today, as the Internet has become the nerve center of global culture and commerce, it’s become even more critical to clients. We always remember that on the other side of all those computers and touchscreens are billions of living, breathing people. That’s why we believe in using technology to connect on a human level. Because when people choose whether or not to engage with your brand, making things that they love and not just “like” is the only way to succeed.
Mantra: We make stuff that the internet loves.
USP: Humanized technology and creative that connects with consumers.
Capabilities & Tools:
Key Clients: GE, Samsung, Pepsi, Bloomberg, Virgin, 100 Year Starship, Ad Council, Institute of Play, Kashi, Red Bull, Burger King
Social & Mobile Community building
Video & Animation
Brand planning
Digital planning and design
Rich media & OOH
Technology development
Original digital products
Cinder (framework for programming graphics, audio, and video)
Rager (Foursquare App)
Plainview (presentation content viewer)
Screenstagram (Instagram driven screen saver)
Mission: The premier, digitally-led, integrated brand agency. We believe in a simple promise that governs our company, inspires our people, delights our clients, rallies partners and moves the industry forward. Create ideas. Drive impact.
Mantra: Ideas. Impact.
USP: A leader in innovative, digitally-led, creative ideas.
Capabilities & Tools:
Key Clients: Dunkin’ Donuts, Cadillac, Buik, Best Buy, GMC, OnStar, MetLife, ING North America Insurance Corp, Crest, Tide, NBA, The Dun & Bradstreet Corp
Acquisition and retention
B2B Brandlive ™ Brand content
Big data management
CRM Experience design
Market research
Performance media
SMO Strategic planning
Connected commerce
Social Mobile Strategy and analysis
Media
Digital media Forecasting Emerging tech Production
Mission: 6.5 Seconds That Matter is our litmus test for generating great work. It’s a process that welds together creativity and accountability to produce ideals that deliver a return, all within the short window of time that consumers give us to totally engage them with a client’s brand. R.O.I.—a Return on Ideas—is our measure of success in terms of how we change the decision-making process in favor of our clients in three key areas: Consumer Attitudes, Brand Metrics and. most importantly, Sales.
Mantra: 6.5 Seconds That Matter
USP: Efficient, award winning, successful digital work.
Capabilities & Tools:
Key Clients: Boeing, Dockers, Dow, EA Games, Fisher-Price, GlaxoSmithKline, Haier, KFC, Kmart, Kraft foods, Nestle, PG&E, Pfizer, Sony, Taco Bell, UPS, Volkswagen
Advertising Branding Strategic planning
Data strategy and analytics
Digital Direct CRM Experiential
Media planning and buying
Multicultural Retail, promotion
Direct-to-consumer healthcare communications
Mobile Event/ sponsorship
Search and social
Professional healthcare communications
Mission: Firstborn has earned a reputation for its sophisticated design solutions and innovative use of technology. We are strategists, designers, producers and technologists who share a passion for creating great ideas and translating them into engaging, intelligent and innovative user experiences. How do we do it? Business sense, talent, flexibility, skill, and lots of imagination.
Mantra: N/A
USP: Sophisticated, innovative digital transformed into user experiences.
Capabilities & Tools: We are a multiplatform agency.
Key Clients: Apple, Axe, Dasani, Dell, Estee Lauder, Fila, Food Network, Ford, L’Oreal, Logo, Macy’s, Madonna, MoMA, Microsoft, McGraw-Hill, Mini Cooper, People Magazine, Porsche, Reebok
Creating websites Online ads Viral campaigns
Digital applications 3D models HD video
Interactive installations
Content management tools
And just about anything else that takes advantage of digital technology.
Mission: Huge helps companies succeed in our increasingly digital world. We work to understand and translate user behavior into solutions that meet business and brand objectives. We solve problems through a five step process: Discover, Plan, Create & Iterate, Implement and Measure. Then we learn from our work and evolve.
Mantra: N/A
USP: Well planned, well executed, future thinking.
Capabilities & Tools:
Key Clients: American Express, Barnes & Noble, Barneys New York, British Airways, Comcast, GE Capital, Google, Gucci, HBO, IKEA, L’Oreal, National Geographic, Nestle, Pepsico, Pizza Hut, Samsung, Target, Twitter, Unilever, US Department of Energy, Disney
User experience
Content strategy
Interactive design
Information architecture
Mobile experience
In-store digital design
Production Asset development
Live action & CGI
Motion graphics
Editorial content
Interactive & print production
SEO & SEM Art buying Audio design Technology engineering
Social technology
Rich web apps Integrated marketing
SEO & SEM
Social platform maintenance and development
Branding and identity systems
Social media strategy and execution
Risk management and mitigation
Mission: We believe in results. In fact, results inspire us. Having been defined, they let us set our sights high. Having been achieved, they help our clients’ businesses–and our own–grow. Having been redefined, they inspire us anew. We apply our understanding of our clients’ objectives, their audiences and their competitive strengths to the synthesis of ideas that generate results. Constantly on the hunt for ways to connect with consumers, we use ideas – creatively expressed, strategically grounded and technologically powered – to change minds, move markets and shape the future.
Mantra: N/A
USP: Results oriented thinking that generates creatively expressed results
Capabilities & Tools:.
Key Clients: Nikon, SFR Vodafone, Betty Crocker, LG Electronics, Johnson & Johnson, Lotto Sport, Microsoft, Carrera Sunglasses, United States Army, General Motors.
Brand planning
Digital brand management
Consumer research
Consulting
SEO & SEM Digital design Motion graphics
Brand identity development
Film & animation
Meta-data strategy
Platform implementation
Print & direct mail
Social influence
Mobile Rich media Digital OOH
CRM/ECRM & SCRM
Emerging platforms
Product development
Media strategy and execution
Mission: We now live in a people curated world where brands are scrambling to bridge the gap between their bought, owned and rapidly evolving earned media channels. MRY works with clients to give consumers something worth talking about—brand content that sparks emotion, adds value, and inspires action. We’re helping clients connect consumer-led brand conversations to meaningful business results.Mantra: A creative and technology agency that makes brands remarkable.
USP: A client’s partner through inspired conversation and remarkable ideas
Capabilities & Tools: It used to be that you came up with an idea, found the place for it, and then waited to see how people respond. We start at the end and we call it: Conversation back.
Key Clients: American Eagle Outfitters, Neutrogena, Bayer Corp, Visa, Coca-Cola Company
Digital Strategy Digital execution Social
Emerging Technology
Analytics Mobile
Mission: As the leading Customer Engagement Agency, our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into personal experiences to help our clients win more customers and make them more valuable.Doing this requires a broad range of specialty capabilities as well as a relentless focus on the customer experience. We've invested heavily in our engagement planning tools and processes, our technology infrastructure and our data analytics capabilities. The integration of our performance marketing group, Neo@Ogilvy, has allowed us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.
Mantra: N/A
USP: Uses a connected global network to engage with customers
Capabilities & Tools:,
Key Clients: American Airlines, British Airways, SweeTARTS, Wonka, Sears Holding Corp, Kmart Corp, Unilever Home & Personal Care USA, Yahoo! Inc, Johnson & Johnson, WWF, Audi of America, Q-tips
Product/Services roadmap
Focus & research
Account Management
Analytics
Social & CRM Emerging Tech & Media
RedWorks, high speed, low cost production capability
Digital Innovation Labs
Mission: We solve problems and grow businesses using intelligent collaboration, creativity, and innovation. We are obsessed with how our work performs. We see creative as part of our culture, not the job of a single department. We believe in transparency, not taking ourselves too seriously, and always learning.
Mantra: N/A
USP: Creative, innovative and always up to speed on change.
Capabilities & Tools:,
Key Clients: P&G, The Dannon Company, Southern Comfort, Red Bull, Pearle Vision, Folgers, Dunkin Donuts, Vicks, Pepto-Bismol, Walgreens
Digital/Social Analytics
Insights and User Research
CRM SEM/SEO
Media Analytics
Media services Display Media Brand Planning and Marketing
Product Strategy and Business Consulting
Social Engagement
Content Development
Video & Motion
Mobile, Emerging & In-Store Digital
Interaction Design
User Interface Development
Quality Assurance & Deployment
Planning and Roadmap Development
Digital Branding
Application and website development
Campaign Creative
Mission: The digital age is here, and with it, more challenges and opportunities for what's possible. Our company history is steeped in design, technology, and creativity, but we never stop looking ahead. As the agency for the digital age™, we're committed to creating world-class work for our clients, both today and whatever the future holds.
Mantra: The agency for the digital age
USP: Award winning creative centered around technological advances.
Capabilities & Tools:
Key Clients: Degree, Quantas Airways, JCP, Lancome, Yves Saint Laurent Bueaty, grey Goose, L’Oreal, MasterCard, Google Wallet, Nike, Johnson & Johnson, Pepsi-Cola, Nokia
Insights & planning
Media & connections
Analytics Visual design
Copywriting Experience design
Technology Production
Digital studio Systematic design
Brand development
Mobile & social
R/GA Lab Data visualization
Live events Consulting, presentation
Mission: We are not an advertising agency. In fact, we aspire not to be a marketing communications agency at all. At least not in the traditional sense. Data and insights — collectively, RAPP Intelligence™ — is the common theme running throughout RAPP’s approach to solve complex business challenges and the source of our competitive advantage. We believe in creating real-time, brand building, problem solving, useful customer journeys across all channels that are measurable, trackable and accountable.
Mantra: The Customer Experience Agency
USP: Unique focus on data and analytics to achieve goals.
Capabilities & Tools:
Key Clients: Gerber, Pfizer, United Continental Holdings, The Charles Schwab Corporation, Playboy, Time Warner, Skype, Medco Health Solutions, Johnson & Johnson, MedImmune
Analytics SEO/SEM Promotions Database
Digital marketing
Loyalty Media Social media
Technology CRM Social listening Digital analytics
Testing and optimization
Segmentation and modeling
Digital studio and production
Consumer insights
Email marketing
Creative services & creative strategy
Display advertising
Attribution analysis
E-Commerce integration
World’s largest media-buying network
Platform creation and development
Web service development
Mission: We’re not just an agency who answers briefs, we are a partner who leads clients. We are a technology and marketing agency. We break this idea of traditional, linear storytelling. Consumers want to experiment with brands. We bring new thinking to our clients. We recognize that the lines between content and commerce have blurred, and are organized to serve the “consumer’s channel” — not predefined by mobile, desktop or in-store. We believe in an omni-channel experience strategy, new market entry and brand launches, and organization, governance, and process design for digital excellence.
Mantra: The technological leader for digital marketing, experience and & design
USP: Innovative digital communication through multiple channels.
Capabilities & Tools: Emerging Experience Labs are stocked with seamlessly connected technologies that provide a physical space for clients to strategize, implement, prototype and employ new ideas.
Key Clients: Samsung, Dove, Vaseline, Staples, Burt’s Bees, Conde Nast, Lipton, SIRIUS Satellite Radio, Bosch Power Tools, Capital One, Kodak, AT&T, Singapore Airlines, Axe
Experience design
Brand marketing & storytelling
Commerce & marketing platforms
Digital strategy & performance media
Innovation tools
Social & mobile
Created TrueLift Analysis™ technologies in 2001
Advanced Optimization™ service offerings dating back to 2002
RIAX™ tagging systems in 2007
LTV Optimization™ practices in 2004
Social Influence Marketing™ measurement
Generational Tagging™ technologies in 2008.
Mission: We live in an always-on world, where perpetual connection has revolutionized daily life and unhinged the effectiveness of traditional marketing approaches. Never before has it been so critical for our clients to think about their customer's complete brand and buying experience as a single landscape – a never-ending narrative that offers an everywhere, anytime experience of their promise and message, be it during attraction, engagement or transaction. We create a new way not held hostage by the longstanding ways of agencies but rather inspired by a changed world and by a passion for making an impact for our clients, with sapience and insight
Mantra: A new breed of agency for an always-on world.
USP: A connected agency that delivers a complete narrative to connected consumers.
Capabilities & Tools:
Key Clients: Activision Publishing, FUZE, Visit Florida, Sunglass Hut, Chrysler Group, Hugo Boss, Listerine, Reach, Splenda, DIY Network, HGTV, Food Network, Time Inc, Volvo, WSJ Online, Jeep
Brand planning & brand experience
Customer platform, business, and marketing mix strategies
Research, insight and data sciences
Creative development
Digital content production & management
Media and connections planning
Branded content
Digital, mobile and social marketing
Loyalty and direct response marketing
Digital environments and events
Mobile, retail and emerging experiences
Content delivery & monetization platforms
Mission: Wherever you are, so are we. With offices across five continents, VML is a full-service digital marketing agency that can take you where you want to go. With our global footprint, we’re set up to deliver smart ideas that drive our clients’ businesses, regardless of channel or geography. And because we can create what we conceive, our ideas turn out just as we imagined them.
Mantra: Everything we are is in everything we do
USP: Global service dedicated to smart creative and meeting objectives.
Capabilities & Tools:,
Key Clients: US Olympic Committee, Toys “R” Us, Dewar’s, Saks Fifth Avenue, Bluegreen Corp, Carlson Companies, Goldman Sachs Group, Sam’s Club, AARP, PepsiCo, Tom’s of Maine
Account strategy
Client advocacy
Team leadership
Partnership growth
Departmental planning
Media services SEO & SEM Social media
Strategy development
Analysis and execution
Social marketing training
Mobile experience
Measurement and reporting
Art buying Production & directing
Emerging technology
Motion graphics
Branded content
Project management
Specialized user experience teams
Mission: Customers rule. This idea should never go out of fashion, and it won’t. Connecting customers and brands anywhere, in the right context and at precisely the right time, is what matters most to us. It’s why Wunderman uses intelligence from every swipe, click, call and encounter to optimize customer paths to purchase. It’s why our creative delivers measurable business results.
Mantra: A different agency for a changing world.
USP: Constantly curious ideas that focus on customer connections
Capabilities & Tools:,
Key Clients: Microsoft, Nokia, Ford, Land Rover, Jaguar, Colgate, Best Buy, Burger King, Citibank, Coca-Cola, Levi’s, Dell, T-Mobile, Novartis, Pfizer, Unilver, United Continental Airlines, United Healthcare
Digital Mobile Direct Data
Promotion Social CRM Analytics
Loyalty Database eCommerce
Mission: We realize if there’s one thing you can count on, it’s change. We also realize that if you can master this change, the opportunities are limitless. In a nutshell, that’s what we do. We’ll help you find your footing in a sea of constant, disruptive change and evolve how you connect with people in the digital age. You see, we’re an inquisitive bunch, focused on understanding the world around us, and how people connect with it. It’s this curiosity that helps us see what’s next, letting our clients be the first to take advantage of the new opportunities that are emerging all around them. Adapting isn’t about staying in one place, it’s about moving forward. Let’s move.
Mantra: A different agency for a changing world.
USP: Creative, innovative and always up to speed on change.
Capabilities & Tools:,
Key Clients: Bravo, Capital One, Coca-Cola, Enterprise, Guinness, HBO, JCP, Kraft Foods, NBC, Oreo, Oscar Mayer, Toyota, Univision
Social Strategy & listening
DWOM® Influencer Marketing
Social Media Content Development, Seeding & Distribution
SEM/SEO
Foresights Media services
Creative Technology
Strategy development
Analytics Attribution
Media mix modeling
Consumer insights
Measurement and reporting
Media planning & buying
Production & directing
Mobile marketing
Brand strategy & planning
Digital architecture development
Application and website development
Digital education and training
Idea Focus
Campaign Driven Work
Technology Focus
Platform Driven Work