mission statement...content Delivering irresistible multimedia to a dynamic, millennial-centric...
Transcript of mission statement...content Delivering irresistible multimedia to a dynamic, millennial-centric...
mission statementThe authority on breakfast, brunch, and each nook and cranny of morning culture. EXTRA CRISPY examines the culinary traditions that bring people together, and gives them a modern twist to inspire a new generation of food-lovers.
audienceWith 1 million readers, EXTRA CRISPY is an emerging force in food media. Tap into our young, wealthy, and educated audience.
Source: Omniture and Facebook Audience Insights (Personix clusters); comScore Multi-Platform
COPYRIGHT ©2017 TIME INC. ALL RIGHTS RESERVED
4 minutes average time each
visitor spends on site
51% of audience are ages
18-34
2 of 3 make food and drink purchasing decisions
in household
38% of women are
moms
4 in 5 visitors engage with EX-
TRA CRISPY’s social platforms
68% female
32% male
contact usNEW YORK
Director, Vertical Ad SolutionsThe Foundry at Time Inc.Andrew Urban P: 212.522.0607 | C: 929.237.3475 | E: [email protected]
Editorial Director and General Manger, EXTRA CRISPYMeredith Turits P: 212.522.3256 | C: 646.643.1853 | E: [email protected]
content Delivering irresistible multimedia to a dynamic, millennial-centric audience, EXTRA CRISPY’s social and mobile-first content is built for a generation that lives on the web.
editorialEXTRA CRISPY is published daily by a talented team of digital media and culinary pros dedicated to bringing the best of the food web to every platform.
Our team of 9 writers, editors, multimedia artists, and data gurus brings experience from heavy-hitting digital and print publications including The New York Times, VICE, Bustle, Yahoo! Food, Tasting Table, CNN Eatocracy, Glamour, and more. We develop high-quality editorial, fast paced trending news, and addictive video guided by bulletproof search strategies and analysis of social engagement patterns.
EXTRA CRISPY’s location in Time Inc.’s Brooklyn-based offices allows our team to thrive in the heart of one of New York’s newest creative hubs: Industry City.
opportunitiesWhether the goal is to put a spin on grits or pick the best granola, EXTRA CRISPY is the expert resource. With the way we examine breakfast not only as a meal, but as a gateway to exploring culture in general, we’re primed to action unique, boundary-pushing partnerships. The creativity starts with our in-house culinary talent, and our access to chefs and influencers make possibilities boundless. The EXTRA CRISPY Food Truck and our annual BreakFestival celebration are examples of how we think beyond the screen.
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videoWe punch up culinary video with our signature attitude, no matter if we’re teaching you to cook or taking you on location. EXTRA CRISPY makes mornings memorable..
General Tso’s Chicken & WafflesAre a Total Dream Team
How to Soften Cold Butter in a Few Seconds
Rainbow Crepe Cake is EverythingYou Didn’t Know You Needed
Smoky Bloody Mary Ceviche is Two Unbeatable Hangover Cures in One
Instagram Breakfast Bowl for a Garbage Person
The Only Bacon Wreath Video the Internet Needs
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