Mission Possible: Hit Your Brand Out of the Park APRIL 21, 2014 PRESENTED BY 6 Secrets to Elevate...
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Mission Possible: Hit Your Brand Out of the Park APRIL 21, 2014 PRESENTED BY 6 Secrets to Elevate Thought Leadership KIM GUARINO
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Transcript of Mission Possible: Hit Your Brand Out of the Park APRIL 21, 2014 PRESENTED BY 6 Secrets to Elevate...
Mission Possible: Hit Your Brand Out of the Park
APRIL 21, 2014
PRESENTED BY
6 Secrets to Elevate Thought Leadership
KIM GUARINO
What is Thought Leadership?
When audience tells friends & colleagues verbally about your company (new technology makes it easier & more powerful)
What is Thought Leadership?
Sharing Your Knowledge & Expertise
Raising the Profile for Your Mission & Brand
Leaders Coming to You for Information
Authentic Voice Aligned With Your Passion
Inspires Action Around Shared Values
> Perceived as the “Go To” Authority
What It Is Not…
What It Is Not…Focused on Becoming a Well-Known Leader
Cutting Edge Opinions & Controversial Topics
1 Way Conversations: Listen, Participate & Share
Fundraising “Ask” to Support Your Mission
Telling Your Audience to Share Your Content
Visibility for Your Logo, Website & Communications
> Strategic Program to Become #1 Nonprofit in …
What’s the Impact on Your Nonprofit?
What’s the Impact on Your Nonprofit?
Funders See You as the “Best & Safe Choice”
Partners Contact You to Create New Programs
Bigger Platform to Help More People
Multiplies Your Advocates & Level of Support
Accelerates Attention for Advocacy Issues
Sustainable Revenue Pipeline Long term
> Realizing Larger Donations & Bigger Impact
What’s the Winning Formula for Successful Thought Leadership?
Secret #1: Visionary & Distinctive
• Be on the forefront – shaping your cause• Shine a spotlight where others are not• Take a position – communicate a clear focus
Secret #2: Authentic Voice
• Align with nonprofit’s mission & values• Reflect personal strengths & passions• Share stories that connect to shared values
Secret #3: Remarkable & Shareworthy
• Champion original ideas & spark conversations
• Deliver answers on the minds of your audience
• Broaden influence sphere with remarkable content
Secret #4: Clear & Consistent
• Requires top-down commitment & consistency
• Shared participation embedded in your culture
• Tap SMEs to generate bite-sized content weekly
Secret #5: Momentum Across Channels
• Build momentum through multiple channels• Layer a sequence of content & touchpoints• Gain synergies from strategic guidelines &
timeline
Secret #6: Ignite Action & Advocates
• Listen, share, care & collaborate• Share knowledge your audience values• Ignite action in your community & advocates
DNA of Successful Thought Leadership
Visionary &
Distinctive
Authentic Voice
Remarkable &
Shareworthy
Clear & Consisten
t
Build Moment
um
Ignite Action & Advocate
s
③Champion original ideas, deliver answers & broaden influence with remarkable content
②Align with mission, reflect personal passions & connect to shared values
①Communicate your focus, take unique position & shape your cause⑥ Share what
audience values, collaborate & ignite action
⑤ Layer touchpoints, build momentum across channels & gain synergies ④Clear top-down commitment,
bite-sized content consistently & shared participation
Questions?
What questions can we answer?
Where is your nonprofit getting stuck?
What’s working really well?
Thank You
Feel free to contact us if you still have any questions
Kim [email protected](703) 587-6734
Connect to Stay in Touch
LinkedIn: www.linkedin.com/in/kimguarinoFacebook: www.facebook.com/evolveCMOTwitter: www.twitter.com/evolveCMO
