Mission Impossible? Is e-learning the Solution? Anke Bogatzky Head of e-learning Europe.
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Transcript of Mission Impossible? Is e-learning the Solution? Anke Bogatzky Head of e-learning Europe.
Mission Impossible? Is e-learning the
Solution?
Anke BogatzkyHead of e-learning Europe
Amway & Amway Academy
Amway
Founded in 1959
+80 countries worldwide
13.000 employees
3 Mio independent distributors
one of the world’s largest and most successful direct selling companies
Amway Academy
Founded in 2009
26 countries in Eu
100 trainers
Headquarter: Munich & Moscow
Our Challenge:
26 countries22 languages
870 000 independent retailers+ 900 000 in Russia
Educating them all - a Mission Impossible?
Our Solution: Blended learning
- 100 trainers for ILT- new: e-learning in 26 countries (rollout 2009-2010)
Our Solution: Curriculum structure
Blended learning – Results & Benefits
2011: 26 countries22 languages400 online courses
130 000 online course visitors
320 000 ILT course visitors
How much would this cost as ILT?
130.000 (now: online) course visitors:100 pax per training, 1-2hours, 1 training per day-> need 1.300 training days1 day = 800 Euro incl trainer fee, hotel, travel
1:3
57 %
-> 1300 days x 800 Euro = 1.040.000.- Euro (plus employee worktime)
Introducing e: Learnings
- Guide stakeholders in person, in small groups or 1:1
- Promotion & Motivation to learn online
Learnings: Motivation to learn online
Intrinsic vs extrinsic motivation
Intrinsic motivation through Game based courses
Demo: Product Brand Coursewith 360° panoramas
Evaluating Game Based e-learning
Evaluation using KirkpatrickLevel 1 – Emotional reactionLevel 2 – Knowledge transferLevel 3 – Adaptation rateLevel 4 – ROI
Investment:- Development costs: ~130.000.- EUR (Engl+RU)
- Localisation: 3.000.- EUR per language- Employees‘ worktime
Benefit: ?
Evaluation using Kirkpatrick
Level 1 – Emotional reactionResult: Scale 1-7 – all ratings 6 or 7
Level 2 – Knowledge transfer9 knowledge check questions + 2 as knowledge benchmark
Level 3 – Adaptation rate13 Q about Behaviour change after course attendance
Level 4 - ROI“The course is effective if the product sale of participants increases significantly after attending the course.”
avg sales increased by 27% (vs 18% non-participants)
=> If payback period 1 year -> 1400 course visitors needed
Resumee
3 tips from experience, when introducing e-learning
Which one?
IS e-learning the solution?Sometimes.