Mission field 2.0 eBook
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Transcript of Mission field 2.0 eBook
Social Media Evangelist & Digital Brand Coach
Christina SheerCEO of Sheer Goodness & Social Media Evangelism
Join the conversation online by using the hashtag #BrandJesus
@ChristinaSheer
The Internet is the Mission Field 2.0:A mission worth logging on for!
@ChristinaSheer
Today’s Landscape
2015 Social Media Statistics - Video by: Erik Qualman
http://bit.ly/SocialnomicsYouTube
Click video to play
The brand we all have in common is #BrandJesus
What is our Brand Message?
The good news of the Gospel
#BrandJesus
The Gospel - Dr. Rice Broocks
Remember we are not talking about a LOGO
but LOGOS - the living word of God.
@ChristinaSheer
Why should we share#BrandJesus?
2015 South Africa Statistics
50% of the World’s Population will be online in 2016
3 out of 10 unchurched individuals consume Christian content outside of the church walls
Lifeway Research 2015
How can we share #BrandJesus?
ENGAGEESTABLISH
EQUIPEMPOWER
Sunday Morning service is no longer the primary entry way to a life of faith!
#BrandJesus
Where can we share #BrandJesus?
Facebook / Twitter / Instagram / YouTube
Websites & Blogs
What to post?
CONTENT IS KING- micro-content - native network language- let visuals tell your story- authenticity & transparency- link ability & call to action
A blessing for YOU to help with your content creation!
Keys to Success
- Entertaining & Shareable content- High quality visuals - Photos & Videos- Real-time fan engagement 24-7- Include your branding / logo / website - Eliminate sales driven call to actions: Go here, Buy now, Click below, etc.
Facebook Examples
Facebook Examples
← Think outside the boxx
Tell a story →
Keys to Success
- Concise and memorable content- Use unique & trending hashtag- High quality visuals (Vine & Instagram)- Authentic Voice & Native language- Optimize bio with hashtag & website
Twitter Examples
← Use a custom hashtagt
Quotables with your name →
Twitter Examples
Make it personal →
← Make a statementt
YouTube
Keys to Success
- Utilize keywords - Customize thumbnail photo- Hyperlinks in description box- Subscribe button at end of video- Engage: watch videos & leave comments- Monetize Platform (Optional)
YouTube
YouTube Examples
← Join the conversationo
Seasonal Content →
Millions of viewers!o
YouTube Stats - April 2015
South Africa’s Top 5
Keys to Success
- Artsy, high quality photos & videos- Native tone: Next generation appeal- Utilize a web address in the description- Hashtags are the gateway to discovery- Gamify your account by offering prizes
Instagram Examples
← Provide message cardso
Educational & linked content →
Instagram Examples
-Reward Followers-s
-Call to Action-s
Blogs & Websites
Keys to Success
- Mobile responsive design- URL aligns with social media - Branding is key - custom theme- Set up Google Analytics- Integrate social media feeds- Database & Lead Generation
Blogs & Websites
When to post?
Facebook - 6:00-8:00 & 14:00-17:00Twitter - 13:00-16:00Instagram - 2:00 and 13:00YouTube - 14:00-16:00, 9:00-11:00 LinkedIn - 7:00-8:30 Google+ - 9:00-11:00Blog - 11:00 on Mon, Wed, Fri
Note: results may vary for your target market
Based on the average user
How often are you posting per month?
How do we use the Internet?
Consume / Edit / Create
Before Social Media: 90-9-1
The Internet Now: 75-20-5
- Let’s be the five percent -
Let’s be CREATORS of content on the Internet … who are creatively, relevantly and effectively reaching Every Nation in our generation!
My Challenge To You
Just Think: If you spend 3 hours on social media per day, how many hours would that be per year?
1095 Hours
How many of those hourswill you use on social media to share the Gospel?
Tweet or Instagram me at @ChristinaSheer using #BrandJesus sharing how you plan to transform oursociety through the Internet
“Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit.”
Matthew 28:19
