Presented By:

Kuhu Pathak

Brief about Digital Agency

Type Experience Commerce is a full service Digital Agency based in India.

Chief Creative Officer & CEO leads Design Sandip Mittal

Location Mumbai, Banglore

Campaigns HUNT FOR THE TRUE SNEXYNUTRICHOICE IHEALTHUTHE GREAT DRIVING CHALLENGEBUILD A DREAM CARNRI POWER PODIUM

Situation Analysis

Recruitment goes social yet again. 2014 seems to have kickstarted a new trend in social recruitment in the country.

The latest to experiment with hiring using social recommendations is digital agency, Experience Commerce, one of India’s largest independent pure-play digital marketing agencies.

The agency has launched ‘Mission _i_ing’, a two-month social recruitment drive to hire creative individuals for various departments in the agency.

Objective of the campaign

Our goal @ Recruit-Drive™ was simple; to empower the Nigerian employment sector (both the work force and employers) in becoming adapted to functioning with a meritocratic recruitment system. 

A national work force built on meritocracy will help to eradicate the current sense of 'it is not what you know but who you know' which is currently deeply embedded in the core of most job seekers and employers in our beloved nation.

Ensuring employment sector is restructured to hold meritocracy as its cornerstone will serve as an incentive for diligent, hard-working and qualified/fit for post employees to emerge from overseas and embrace their nation not only as expats,

It will also aid indigenous (locally studied) people who may or may not have the same level of qualifications and/or expertise as their foreign read counterparts to have a fair chance in securing available employment positions which their skills command. 

Strategy

Buzz Analytics provides bench-mark analysis of your Brand's Buzz in a given category, plugged in to a Listening Post that provides real-time access to conversations online. Reputation Management and Campaign Management Dashboards complete the solution.

From the insanely creative to the rigor of data, our Integrated Digital Agency Services covers the entire delivery chain from Strategy to Design, Production, Discovery and Measurement. We maximize value delivery from your Marketing Investments.

Experiential Marketing ( XM ) Solution is an AI based content, deals & loyalty delivery platform that helps connect with consumers at the point-of-sale. Using mobile devices on Android/iOS platforms, our proprietary solution enhances the experience of shopping offline, closes more sales.

Execution

The page on the agency website, Mission Hiring features a series of videos instead of the stereotypical job descriptions. In the videos, each team member along with the manager describes what they are looking for and the challenges faced by the team.

There are a total of 7 videos for each of the teams including content, account management, planning, art, copy, etc. These have been uploaded on the agency’s YouTube brand channel too.

Mission _i_ing = recruiting + branding – cost ‘Impressive’ is the only word to describe this social

recruitment campaign. Not only does Mission _i_ing cut the cost of hiring a recruitment agency, it also showcases the wealth of creative talent present in each of the teams.

 Experience Commerce has indeed leveraged the power of social connections with this campaign and hopefully set a benchmark in social recruitment.

While Mission _i_ing uses video storytelling and the social media web to reach out to potential candidates, the process of evaluation and selection will happen the traditional way. 

Results

Themed around ‘When HR goes missing’, the recruitment campaign is on a 60-day mission to fill up 30 positions in the agency.

7 managers along with their teams have created videos to pitch directly to the potential candidates.

Learning

Takes client feedback positively

Peace & Tranquility

Hardworking

Action Oriented

Conclusion

While Mission _i_ing uses video storytelling and the social media web to reach out to potential candidates, the process of evaluation and selection will happen the traditional way. Potential candidates need to still email their resumes to EC.

Recently, we witnessed an innovative social recruitment campaign driven completely on Twitter. IT giant HCL Technologies launched a 3-week global talent hunt for IT professionals through Twitter, where the selected candidate landed a 12-month consulting project and prize money too. The campaign titled and hashtagged as ‘#CoolestInterviewEver’ contest completed the entire recruitment cycle on Twitter itself.

Social is indeed impacting all aspects of a business including recruitment. Hoping to see a new trend of social recruitment drives in 2014

Thank you