MISHRM Social Media Presentation

Social Media Explosion!

Sarah LeeDirector of Communications

Kalamazoo Regional Chamber of CommerceTwitter @SarahLWLee

Why is social media relevant?

• Putting your brand/cause as a priority

• Sense of value and connection

• Getting your message out quickly and widespread – Word of mouth online

So how should we use it?

• Develop and expand a personal network of professionals

• Develop a complete, keyword-rich profile for your personal profile and organization profile on LinkedIn and Facebook

• Search for potential members• Ask your current members to activate their

networks to reach out to prospectives

What makes a good SM strategy?

Goals

Execution

Response

Measurement

Goals

• What do you hope to achieve?– Short term goals (3 months, etc)

• E.g. grow followers to xxx amount on Twitter within 2 months

– Long term goals (1 year, etc)• E.g. establish an engaging online community

on Facebook page

Execution

• Where are you going to emphasize your efforts on?– E.g. Growing engagement, growing email

list, focus only on Facebook or FB and Twitter

• What type of content and who is target audience?– Content-rich database of materials– Reward followers/fans for helping you

meet your goal

Response

• How will you respond to comments or conversations?– Message delivery times– Acceptable response time (At the latest

within 48 hours)– Relationship and rapport building– Negative responses

• How do you keep them coming back?

Measurement

• IMPORTANT!– Builds accountability and manageable goals

• What are people saying about your organization/brand?

• Analytics – Quantitative & Qualitative• Pick appropriate measurement for your

specific goal

SM Management Tools

• HootSuite.com

• TweetDeck.com

• CoTweet.com

HootSuite.com

TweetDeck.com

CoTweet.com

Questions?

Thank you for your attention!

More questions? You can reach me at:

Email [email protected] @SarahLWLeeLinkedIn http://www.linkedin.com/in/sarahlwlee

Download Presentation & Reading Resources At:

http://www.slideshare.net/SarahLWLee

MISHRM Social Media Presentation

Technology

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