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Week 8 –Digital Disruption MIS5100: Management Information Systems

Today’s Agenda

  Case Discussion

  Blog Discussion Question   Reading Discussion   The Digital Difference Activity

Case Study Discussion

  Why was Kodak so successful in the traditional photography industry?

  What are major differences between traditional photography and digital imaging?

  What are the differences in relation to value creation and value appropriation?

  How should Kodak prepare itself for the unbounded nature of digital innovation?

  Compared to Cisco case, what are unique roles of IT in the case of Kodak?

100-Second Reflection

1.  What would you like to remember at the end of the semester about the Kodak case?

2.  What would you like to know more about?

3.  Any other comments?

Blog Discussion

  2 Steps Forward, 1 Step Back ?   Costs: fixed vs. variable   Access privacy   Access art and craft   Processing   Instant gratification less gratification   Storage digital memory paradox

Reading: Day & Schoemaker

  Pitfalls for incumbents   Delayed participation   Sticking with the familiar   Reluctance to fully commit   Lack of persistence

  Crafting Solutions   Attend to peripheral signals   Build a learning capacity   Balance commitment and options   Organizational separation

Reading Discussion: Atoms are the new bits

  Crowdsourcing   Long-tail   Prototyping and fabrication   Consumer to business   “Small batch”   New organization: “small pieces, loosely joined”

The Digital Difference Activity

  Groups of 2-3, take pen and paper...   Find 4-5 examples of items with digital impact...

... anywhere on this floor or 6th floor   Return promptly by agreed up time

  For each item make a note of:   Item, context and inferred process.   What was “old” process?   What is “new” process?   What is the digital difference?

P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U

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