MIS Reading Material 01
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Transcript of MIS Reading Material 01
8/12/2019 MIS Reading Material 01
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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.
Haag Cummings McCubbrey Third Edition
what businesses do
customer moment of value
role of IT
Aspects of the MIS Challenge
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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.
Haag Cummings McCubbrey Third Edition
What do businesses do?
• serve customers
• serve each customer according to his
unique needs
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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.
Haag Cummings McCubbrey Third Edition
informationinformation
technology
people
to serve each customer
Businesses must effectively use 3 key resources
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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.
Haag Cummings McCubbrey Third Edition
What is the Customer Moment f !alue?
Providing service:
• When the customer wants it (time)
• Where the customer wants it (location)• How the customer wants it (form)
• In a manner guaranteed to satisfy the
customer (perfect delivery)
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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.
Haag Cummings McCubbrey Third Edition
• Time at which the customers moment of value
occurs
• !ocation where the customers moment of value
occurs
• "orm in which the customers moment of value
occurs
"ole of I#$
%no&ing$
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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.
Haag Cummings McCubbrey Third Edition
I' #' IS A S(# ) #*S #+A# ,"!I-($
#nowledge thru info
right people
right time
right information
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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.
Haag Cummings McCubbrey Third Edition
I# perates in$
the new business environment
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McGraw-Hill/Irwin © 2002 The McGraw-Hill Companies, Inc. All rights reserve.
Haag Cummings McCubbrey Third Edition
Characteristics of .e& Business
• globali$ation
• %ey resource: information
• e&commerce
• %nowledge wor%er computing
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Haag Cummings McCubbrey Third Edition
/*BA*I0A#I.
• products from all over
• foreign competition
– trade blocs
• 'TT
• *
• +"T
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Haag Cummings McCubbrey Third Edition
#nowledge is power and %nowledge comes from
information
todays economy:
wants driven
– need more info
– large databases
• data warehouses
Information 1 A %ey "esource
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Haag Cummings McCubbrey Third Edition
new business hori$on
(2Commerce
• hottest topic in business, today
• accelerated-enhanced by IT
• home shopping, ban%ing, etc.• /I
• competitive scanning
• distributing info to prospective customers
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Haag Cummings McCubbrey Third Edition
provides wor%ers with:
• technology
• technology power
• software
• information
• technology %nowledge
%no&ledge Worker Computing
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Haag Cummings McCubbrey Third Edition
What is Information #echnology?
• ny computer&based tool that
people use to wor% with
information and support the
information&processing needs of an
organi$ation.
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Haag Cummings McCubbrey Third Edition
What is the "ole of I# in Business?
• 0upports information& processing tas%s
• 0upports decision&ma%ing tas%s
• 0upports shared information 1
decentrali$ed computing
• 0upports innovation
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Haag Cummings McCubbrey Third Edition
Information2,rocessing #asks
• capturing information
• conveying information
• creating information
• cradling information
• communicating information
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Haag Cummings McCubbrey Third Edition
Supporting -ecision Making
• 2!TP
• 2!P
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Haag Cummings McCubbrey Third Edition
Shared Information -ecentrali4ed Computing
• access to all information by anyone
• through technology spread across theorgani$ation
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Haag Cummings McCubbrey Third Edition
Innovation
• do business in new ways
• create a competitive advantage
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Haag Cummings McCubbrey Third Edition
data information
Information 1 A .e& %ey Business "esource
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Haag Cummings McCubbrey Third Edition
)lo&s of Information
• up
• down
• hori$ontal
• out
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Haag Cummings McCubbrey Third Edition
• internal
– specific operational aspects
• e3ternal – outside environment
• ob4ective
– quantifiable description
• sub4ective
– attempt at description of un%nown
Information #ypes
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Haag Cummings McCubbrey Third Edition
Information2*iterate %no&ledge Worker
• requisite s%ills:
– define what information is needed
– %now how-where to get info
– understand what it means
– ma%e appropriate decisions – maintain ethical and legal standards
• %nowledge wor%ers outnumber others 5 to 6
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Haag Cummings McCubbrey Third Edition
(thics
• not laws
• personal interpretation
• how you want others to act toward you
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Haag Cummings McCubbrey Third Edition
Summary
• businesses use information, information technologyand people to serve customers
• information is a %ey resource in this wants driven
economy• IT wor%s within the new business environment to
convert information into %nowledge
• e&commerce is the hottest topic in business, today
• the information literate %nowledge wor%er is a sought&after commodity in the information age in which we alllive
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Haag Cummings McCubbrey Third Edition
Hardware
Information System
Software
Data
Procedures
Peopleware
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Haag Cummings McCubbrey Third Edition
1. Don’t Buy a Turnkey Operation
MORALE: Systems are much more likely to work if youdesign them yourself.
3. Don’t Spend All Your Money on HardwareMORALE: Spend more on new applications and
development.
5. Don’t Let Coputer Sale!en and "T Mana#er!
Make Coputer De$i!ion!MORALE: eware of the primrose path offered !y the
specialist.
DON’TS OF MIS DEV’T.
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Haag Cummings McCubbrey Third Edition
1. Don’t Try to "n!tall an M"S %it&out an MS
DON’TS OF MIS DEV’T.
Assign a measure of performance to the M"S.
"f its o!#ective is to improve revenue collection
!y $% percent& determine whether it does this.
'ontrol
(o use an analogy& the organi)ation is the
anatomy of the company& and the M"S is the
nervous system.
Organi)e
(he company that has success in M"Sapplications is the company that plans for
M"S.
*lan
Management Info SystemManagement System
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Haag Cummings McCubbrey Third Edition
MORALE: uild an M"S on top of a management
system that includes the organi)ational
arrangements& structure& procedures for
ade+uate planning and control& clear
esta!lishment of o!#ectives& and all the other
manifestations of good organi)ation andmanagement.
DON’TS OF MIS DEV’T.
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Haag Cummings McCubbrey Third Edition
1. Don’t 'all "n Lo(e %it& Your Sy!te
MORALE: "f the system does not work& scrap it
!efore losing more money.3. Don’t )ndere!tiate t&e Tie and
*+pen!e o, De(elopin# a Sy!te
MORALE: 'ost& time& and efficiency overrunsare !ad news. (he credi!ility of thecompany is at stake& to say nothing of cost.
DON’TS OF MIS DEV’T.