Management Information System

-Presented by

Mehedi HASAN, FBA USTC

Management Information System

A management information system (MIS) is system of collecting, processing, storing, disseminating and utilizing data in the form of information needed to carry out the functions of management.

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Functional Aspects of organization

MIS is an integrated collection of functional information systems, each supporting particular functional areas.

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Marketing MIS

Marketing Information Systems provide information technologies that support major components of the marketing function.

Supports managerial activities in product development, distribution, pricing decisions, and promotional effectiveness

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( ...)Marketing MIS cont

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Sales Force Automation

The sales force is connected to marketing websites on the Internet, extranets, & the company intranet

Increases productivity of sales force Speeds up the capture & analysis of sales

data Allows management to provide improved

delivery information & better support of the sales force.

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Sales Force Automation ( ...)cont

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:Example

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?Why need information system

Business perspective on information systems:

– Information system is instrument for creating value

– Investments in information technology will result in superior returns:

• Productivity increases• Revenue increases• Superior long-term strategic positioning

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The Business Information Value Chain

From a business perspective, information systems are part of a series of value-adding activities for acquiring, transforming, and distributing information that managers can use to improve decision making, enhance organizational performance, and, ultimately, increase firm profitability.

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Marketing infomation

Thank you

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