MIS in Your Pocket

MIS in your Pocket

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Management Information Systems

Read the Interactive Session and discuss the following questions

What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making?

What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices such as iPhones, iPads, and BlackBerrys?

D.W. Morgan’s CEO has stated, “The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers and with your suppliers.” Discuss the implications of this statement.

The Role of Information Systems in Business Today

MIS IN YOUR POCKET

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The applications support business functions including:

collaboration

location-based services

communications with stakeholders

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These applications improve operational efficiency and decision making:

By allowing people to communicate from wherever they are.

They are no longer tied to one place or one machine.

They can receive information and data instantaneously which allows them to make better, faster decisions.

For example, in the case of Doylestown Hospital, doctors use iPhone applications to access medical reference applications, giving them a broader base of information on which to base decisions.

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Any business with a need to communicate with customers, suppliers, and business colleagues can benefit from equipping employees with mobile devices. For example,

Farmers can

receive up-to-date weather forecasts,

track crop information via GPS coordinates,

store and access data on crop varieties for later analysis,

track employee productivity during harvest time,

take pictures of crops to include in a database, and communicate with suppliers and customers.

What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices?


Sales and Marketing can take a hit by not having access to information that can close business deals faster and more efficiently.

Costs can increase without the ability to contact suppliers and track product shipments, especially for those companies who use just-in-time supply chains.

Those that effectively and efficiently deploy mobile digital device technology gain a huge competitive advantage over those who do not use the technology to stay in constant touch with customers and suppliers.

Discuss the implications of D.W. Morgan CEO’s statement.


In a few years, the primary means of accessing the Internet both in the U.S. and worldwide will be through:

highly portable netbooks and Smartphones,

and NOT traditional desktop or laptop PCs.

This means that the primary platform for e-commerce products and services will also change to a mobile platform

The Emerging Mobile Digital Platform: M-Commerce and Business Impacts


U.S. Internet and Mobile Internet Users 2008-2013

© Prentice Hall 2011 8


U.S. Cellphone and Smartphone Shipments, 2009-2013



Global Smartphone and Laptop Shipments, 2009-2013

(in Millions)


The change in hardware has reached a tipping point.

In 2009 worldwide PC sales shipments slumped to 257 million

units from over 300 million in 2008. Desktop shipments declined

31% over 2008, while portable laptops rose 3%, and the smaller

net book shipments rose 79% to more than 21 million units.

The population of cell phone subscribers is at least three times

that of PC owners.

About 25% or one billion of the world's cell phones are "smart

phones," capable of accessing the Internet using broadband cell networks.

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Smartphone business apps will outpace the growth in consumer apps as more managers switch from PCs to smartphones.

The Mobile Digital Platform Technology



Mobile Internet advertising is the fastest growing online ad channel.

Mobile Ad Spending 2008-2013 (millions)




Mobile entertainment revenues are growing rapidly as content creators and owners strike deals with iTunes, the major cell phone carriers, and other mobile Web entertainment creators and distributors.




U.S. Location-Based Mobile Platform Revenues 2009-2013 (millions)




E-book Sales 2009-2013 (million)


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MOBILE PLATFORM E-COMMERCE REVENUES, U.S. 2009-2013 (MILLIONS)


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Mobile Digital Platform: Impact on

Business, Management, and


The mobile digital platform:

increases the speed of information flow,

the velocity of decisions,

the efficiency of decisions,

and ‘hopefully’ improves the quality of decision

making.

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MIS in Your Pocket

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